● Leading cross-functional and direct-report teams in implementing growth strategies, resulting in outstanding e-commerce sales growth.● Achieving exceptional results through portfolio development, media & content management, P&L management, and data analysis.● Leading the development and execution of comprehensive offline and online media strategies to maintain brand health attributes and enhance media quality metrics.● Collaborating closely with cross-functional teams to align media strategies with business objectives, ensuring optimized brand visibility and impactful advertising efforts.

● Successfully introduced and launched a multimarket cybersports partnership, resulting in amplified brand indicators of Brand Fit, NPS, and Relevance across hard-to-reach and incremental target audiences. The effectiveness of the partnership was verified through a well-developed measurement plan.● Led the setup and facilitation of an impactful training program on Cybersport and the Learning Agenda for PVM marketers, equipping them with valuable knowledge and skills to leverage this growing trend effectively.● Deployed a Digital Assets Management System, conducting workshops with internal and external stakeholders to ensure seamless implementation and utilization of the system.● Assessed Co-pilot programmatic campaigns and Digital media plans for Brand teams of local OCs, providing valuable insights and recommendations to optimize their performance and achieve desired outcomes.

● Implemented digital media Cost and Quality guideline and tracking, enhancing media efficiency and reducing mileage through a third-party tracking solution.● Established a centralized Digital Assets and Product Information Management solution, resulting in easy access to up-to-date digital assets and comprehensive product information.● Conducted educational sessions, sharing the latest trends and best practices with brand teams, fostering growth and innovation through enhanced knowledge and understanding of digital marketing.● Optimized owned media assets management, streamlining workflows and standardizing KPI setting and reporting.

● Established and executed digital media strategies, driving successful implementation of media plans.● Launched and optimized large-scale influencer (KOL) campaigns, achieving high reach and engagement with up to 90% of the target audience.● Developed strategic Joint Business Partnerships with key digital publishers (e.g. Google, Facebook, Mail.ru Group)● Managed Paid-Search campaigns for multiple brands, implementing programmatic buying strategies through a first-party DMP● Successfully uplifted brand visibility, engagement, and market performance through innovative digital marketing initiatives.

As a project manager, I have successfully developed and launched various digital advertising projects from scratch. Some notable projects include:● Brand Website Development and Integrated CRM System: Led the development and launch of a brand website with an integrated CRM system and consumer motivational system for a leading tobacco brand (client JTI). This project aimed to enhance brand engagement and customer loyalty through personalized experiences.● Social Media App and Cross-Media Digital Campaign: Oversaw the creation and implementation of a social media app and cross-media digital campaign for a coffee brand (client Mondelez). The goal was to boost brand awareness, drive customer engagement, and increase product sales through interactive and engaging digital experiences.● Social Media App and Digital Media Campaign: Managed the development and execution of a social media app and digital media campaign for a hygiene brand (client Kimberly Clark). This project focused on enhancing brand visibility, creating a strong online presence, and reaching the target audience through impactful digital marketing strategies.Throughout these projects, I collaborated closely with cross-functional teams, ensured effective project management, and delivered successful outcomes aligned with client objectives.