Dmitry Koshkin Email & Phone Number

Lead a global team of 24 SEO and Outreach specialists, enhancing content visibility and technical SEO pillars such as internal linking and crawlability, resulting in a 44% YoY increase in organic leads.- Collaborate closely with Growth Product, Content Marketing, and Business Analytics leaders to embed SEO best practices across multiple functions.- Drive key strategic initiatives including the launch of new business verticals and align SEO strategies with broader M&A activities.-… Show more Lead a global team of 24 SEO and Outreach specialists, enhancing content visibility and technical SEO pillars such as internal linking and crawlability, resulting in a 44% YoY increase in organic leads.- Collaborate closely with Growth Product, Content Marketing, and Business Analytics leaders to embed SEO best practices across multiple functions.- Drive key strategic initiatives including the launch of new business verticals and align SEO strategies with broader M&A activities.- Develop and implement a comprehensive suite of SEO KPIs in partnership with the Business Analytics team, leading strategic analysis and data-driven reporting to senior leadership.- Manage SEO budgets effectively, optimizing expenditure and improving ROI in collaboration with the CFO.- Direct and mentor a multinational team, fostering a culture of transparency, safety, data-driven decision-making, and productivity. Show less

Edinburgh, Scotland, United Kingdom

Managed global SEO strategy and reporting for an organic channel driving 560 million sessions and generating £58 million in revenue annually.- Secured executive team alignment and additional resources for key SEO initiatives, contributing to organic growth surpassing market trends by 6%.- Defined SEO goals and measurement frameworks, aligning the team’s quarterly objectives with company OKRs.- Collaborated with Product and Engineering leads to prioritize SEO growth initiatives and… Show more Managed global SEO strategy and reporting for an organic channel driving 560 million sessions and generating £58 million in revenue annually.- Secured executive team alignment and additional resources for key SEO initiatives, contributing to organic growth surpassing market trends by 6%.- Defined SEO goals and measurement frameworks, aligning the team’s quarterly objectives with company OKRs.- Collaborated with Product and Engineering leads to prioritize SEO growth initiatives and resource allocation.- Spearheaded long-term SEO projects focused on automated keyword research, scalable linking, and enhanced reporting through new metrics and tools.- Led negotiations with tool providers, securing a budget of approximately £0.5 million for essential SEO tools and resources.- Directed a cross-functional project with Legal and Data Science to address and measure the impact of Google’s anticompetitive practices, culminating in an antitrust case presented to UK and EU authorities. Show less

Edinburgh, Scotland, United Kingdom

Working with engineers and data scientists to ensure business that helps 80 million travellers monthly has reliable technical SEO foundations to scale further. This includes:- optimising internal linking across dozens of TLDs - strengthening international targeting- refining site architecture- improving indexation and crawl effectiveness- enriching templates with dynamic content and structured data- automating certain parts of the SEO decision making process like… Show more Working with engineers and data scientists to ensure business that helps 80 million travellers monthly has reliable technical SEO foundations to scale further. This includes:- optimising internal linking across dozens of TLDs - strengthening international targeting- refining site architecture- improving indexation and crawl effectiveness- enriching templates with dynamic content and structured data- automating certain parts of the SEO decision making process like keywords research. Facilitating work on data pipelines enhancements to improve holistic visibility of organic channel and support business-wide data-driven decision making. Ownership of SEO related metrics, reporting regularly to the Exec team and working with multiple stakeholders across the business to achieve cross-channel synergies. Show less

Edinburgh, Scotland, United Kingdom

- Developed and implemented EMEA regional search strategy to improve organic visibility of 14 domains in multiple search engines (Google, Yandex, Bing).- Leading and training a team of regional SEO specialists to achieve sustainable organic growth for Skyscanner in EMEA.- Setting up a process for experimentation in SEO. Upskilling and enabling teams to design, run and measure uncontrolled and split tests in SEO to establish continuous flow of build-measure-learn-scale cycles across the… Show more - Developed and implemented EMEA regional search strategy to improve organic visibility of 14 domains in multiple search engines (Google, Yandex, Bing).- Leading and training a team of regional SEO specialists to achieve sustainable organic growth for Skyscanner in EMEA.- Setting up a process for experimentation in SEO. Upskilling and enabling teams to design, run and measure uncontrolled and split tests in SEO to establish continuous flow of build-measure-learn-scale cycles across the business. - Revoking legacy manual penalties from several domains setting up a clean slate for regional teams to grow their markets. Show less

Edinburgh, Scotland, United Kingdom

---Content---- Creating and driving content marketing strategy optimised for user acquisition and retention across multiple channels including SEO, Social, Email and Push, PR, Affiliate and Marketing partnerships. - Recruited and managed a team of freelance writers producing useful and inspirational content for Russian and Polish audiences. - Conceived, implemented and optimised processes for continuous content ideation, creation and distribution. - Grew mailing lists form 35k… Show more ---Content---- Creating and driving content marketing strategy optimised for user acquisition and retention across multiple channels including SEO, Social, Email and Push, PR, Affiliate and Marketing partnerships. - Recruited and managed a team of freelance writers producing useful and inspirational content for Russian and Polish audiences. - Conceived, implemented and optimised processes for continuous content ideation, creation and distribution. - Grew mailing lists form 35k to 800k users while maintaining highest Open Rate and Engagement Rate across all managed markets in Skyscanner.- Grew audience of Skyscanner features section from 190k to 940k monthly users. ---SEO---- Identifying growth opportunities and implementing multi-lingual SEO strategies for Google and Yandex.- Working on both on- and off-site optimisation, strengthening domain authority and improving backlink profile.- Automating SEO content production using simple SQL and Python scripts to develop dynamic templates.- Improving Skyscanner App visibility in Google Play and App Store applying ASO tactics.- Conceiving and developing from scratch new content vertical to acquire users in the upper funnel stage. Leading a freelance team to create and maintain content that eventually took over top positions in both Google and Yandex and grew from 0 to 150k monthly sessions. Show less

Edinburgh, United Kingdom

- Researching, writing and translating content for Skyscanner Russia features section.- Producing weekly email newsletter and setting up desktop push notifications.- Developing an editorial schedule to facilitate cross-channel collaboration with Social Media and PR teams.

Led an editorial team responsible for Social Media presence of Coca-Cola Russia. Developing content strategy, conceiving, writing and editing content for brand’s profiles on Facebook, VKontakte, Twitter, Instagram, Youtube. Supervising and verifying photo and video content published across multiple platforms.

- I’ve built a portfolio of published articles in newspapers, magazines and websites – largely about travel and lifestyle. I’ve been published in offline periodicals including Forbes Ukraine, XXL Russia and Sakvoyazh SV (Russian Railway’s monthly magazine).- Wrote copy for Social Media advertising campaigns for regional branches of major brands like Jaguar, Ford, Land Rover, Suzuki, Dyson, Coca-Cola.- Co-founded travel blog Journeye.com. Blog was eventually nominated for the “Golden… Show more - I’ve built a portfolio of published articles in newspapers, magazines and websites – largely about travel and lifestyle. I’ve been published in offline periodicals including Forbes Ukraine, XXL Russia and Sakvoyazh SV (Russian Railway’s monthly magazine).- Wrote copy for Social Media advertising campaigns for regional branches of major brands like Jaguar, Ford, Land Rover, Suzuki, Dyson, Coca-Cola.- Co-founded travel blog Journeye.com. Blog was eventually nominated for the “Golden Site” award in “Travel” category in 2011 and voted as one of top-10 sites in National Geographic Russia contest for the “Best Travel Blog” in 2012. Show less

Kharkiv Region, Ukraine

Managed a cross-functional team of dozen professionals providing financial services to enterprises in mainly industrial sector in Ukraine, Russia and Poland. Specialising in asset management, stock trading, tax planning and mergers and consolidations. Managed five investment funds and a private pension fund with a total annual turnover $14 million. Certified by the National Securities and Stock Market Commission of Ukraine.