Dawn M. Email & Phone Number

United States

Remote

- Co-led developing and facilitating the Customer Experience Portfolio and Advisory Council for Enterprise Transformation. Aligned several Senior Vice President stakeholders ensuring large-scale, impactful execution of objectives. Represented the portfolio in resourcing, budgeting, and prioritization cross-functional forums enabling implementation.- Refreshed the Customer Experience Strategy and created cultural alignment within the department and across the enterprise creating shared ownership and goals.- Acted as a trusted advisor for the Chief Marketing Officer and his senior leadership team; building and executing leadership offsites, prioritization forums, employee roundtables, and regular leadership team meetings.- Executed numerous large meeting forums (600+ people) to create meaningful programming. Responsible for conceptualizing content, producing the Run of Show, collaborating with presenters, running rehearsals, and driving logistics while presenting and facilitating.- Tasked with addressing employee engagement through development programs, inclusive communication, and departmental forums. Partnered with Action Teams focusing on key areas to promote and develop programming addressing employee feedback. Efforts resulted in increased positive engagement scores YoY.- Member of a cross-functional, enterprise team responsible for organizational design for end-to-end strategic alignment.- Engaged in analysis with Corporate Strategy to challenge company-wide assumptions regarding brewed coffee buying behavior and the impact on customer occasions. Provided the CMO with a clear point of view with data-supported facts and recommendations for incremental optimization.- Collaborated with Channel Development to define a model for potential incremental revenue channels. The model evaluated potential partnerships, guiding principles for mitigating brand risk in those partnerships, guardrails for partner implementation, and a governance framework.

Seattle, Washington, United States

- Led a multi-disciplined team by developing and deploying a fraud analytics platform with AI capabilities. Responsible for business leadership from business case to deployment. Advocated for budgeting and approval directly from the CTO. Ran a team creating business requirements, test cases, and change management. The new solution resulted in finding internal fraud more efficiently, reducing millions of dollars in annual losses to the company. - Championed machine learning adoption through a proof of concept resulting in a 3.5x increase in qualified case generation. This increase represents an additional $32M annual savings of margin erosion. - Led a team of analysts and decision scientists by incorporating Kanban, continuous learning, and new technologies. Advocated for advancement of employees and all 5 were promoted within my tenure. - Created an Employee Lifecycle Program for the department to prioritize increased positive experiences through recruiting, retention, career pathing, succession planning, and leadership accountability.

Seattle, Washington, United States

- Performed as Chief of Staff (CoS) to the Vice President. Created presentations for senior leadership audiences, drove organizational design, built job descriptions, developed business cases, and prioritized resources and initiatives. Acted as a thought partner for privileged decisions. - Proposed the need for a Strategic Plan, led plan development, and aligned the leadership, department, and larger organization to the plan. Built Key Performance Indicators and reporting to measure progress. - Owned a complex analytics project developing a model for the valuation of fraud investigations and interventions, validating financial returns to justify funding. - Ran the Annual Operating Plan (AOP) for 3 cycles; developed a new, streamlined process reducing time spent and increasing impact. Praised by senior leadership for plan effectiveness and received approval for all requests. - Managed a team responsible for implementing Tableau analytics to highlight risks in three security areas.

Greater Seattle Area

- Reinvented a comprehensive Monthly Business Review highlighting and evaluating performance trends and fostering growth opportunities. Presented and executed the monthly review to the entire global Xbox Advertising organization. - Aligned the internal rhythm of business by creating efficiencies across the greater Microsoft Advertising organization through the management of weekly reports, monthly and quarterly business reviews, long-range planning deliverables, budgeting, and ad hoc requests. - Managed multiple service providers (4+) and mentored global peers.

Seattle, Washington, United States

- Rebuilt the reporting process and structure for all 9 specialist sales teams. - Created incentive plans driving appropriate behavior and increasing effectiveness. - Built yearly budget and quarterly forecasts with Finance setting multi-million-dollar advertising sales goals by product. Measured execution against targets and provided regular analysis to optimize focus. - Became a CRM expert to train the sales team and drive adoption for the broader organization. Utilized information to better forecast advertising opportunities against targets to inform senior leadership.

Seattle, Washington, United States

- Led two teams of 4+ analysts forecasting all advertising placements on the Disney and ESPN suite of sites, booking sales against advertising goals. Responsible for optimizing the delivery of placements through system prioritization and collaborating with content teams. - Ad system redesigns lead, identifying innovation and communicating requirements to engineering. Collaborated with engineering to find solutions and efficiencies. Trained users on new solutions. - Coordinated with marketing teams to optimize ad delivery and ensure recognition of ~$6M in booked revenue previously at risk in one quarter. - Created and developed the inventory analytics program for ESPN.com responsible for forecasting, approving, and optimizing ~30,000 advertising placements on ESPN.com in fiscal 2007 resulting in $140MM in revenue. Prior positions at Disney Interactive Media Group:Sr. Analyst, Disney OnlineTeam Manager, ESPN.comSr. Analyst, ESPN.comAnalyst, ESPN.com

Seattle, Washington, United States

- Responsible for marketing placements and product promotion. - Continual monitoring and analysis of two multi-million-dollar marketing channels. - Assisted in forecasting monthly metrics and accountable for communicating status to leadership. - Collaborated with 700+ partners and vendors to secure marketing placements.

Greater Seattle Area

- Promoted from Account Manager III position due to experience and understanding of company systems and metrics. - Analyzed projects that helped clients maximize direct-to-customer effectiveness with a particular emphasis on customer acquisition and retention. - Worked to support the efforts of the sales group providing strategic guidance, monitoring, maintenance, and building of advertiser relationships. - Project management of reporting and ad delivery systems.

North America

- Selected by an international committee to serve a one-year appointment as one of only five Chapter Consultants to provide services to 100 chapters on college campuses throughout the United States and Canada. - Analyzed chapters to determine the focus of operational improvement in the areas of recruitment and retention, policy development, fostering alumnae relationships, and leadership. - Coordinated educational efforts and provided chapters and officers with information and support to reach goals.