Deborah Morris Email & Phone Number

Dallas, Texas, United States

Strategist and leader to grow business model through enhanced art offering and e-commerce assortment. Pivoted journaling program to mixed media experience, added Acrylic painting as a medium for guest exploration and built SKU offering 5 fold for one-stop curated assortment with artist endorsement.

Houston, Texas, United States

Houston, Texas, United States

Key merchandising partner and developer to convert Stage Stores to Gordmans in Dresses, Juniors, and Children's divisions. Cross collaborated with merchants, planning, and allocation teams with restructured processes, tools, and analytical programs while transforming culture from department specialty stores to an off-price model. Delivered both sales and margin plans by focusing teams on SKU scarcity and liquidity while driving core classifications and brands. Implemented decisive and directional promotional tactics to transform floors and position businesses for 2020 go-forward strategies.

Houston, Texas, United States

Built and implemented seasonal multi-million dollar dynamic marketing campaigns, e-commerce platforms, sales promotions, visual merchandising schematic directions, and operational/event communications to deliver explosive growth and double division penetration to total company. Developed a cross-functional field team of 19 covering 41 states to effectively cultivate sales while inspiring store leaders and building branded best practices in a consumer-centric industry. Authored and facilitated six different leadership modules with vendor and store operations collaboration for 750+ locations quarterly. Formulated and purchased exclusive items for brands, non-profit organizations, and corporate initiatives delivering thousands of units to drive traffic, and elevate consumer loyalty for eight different marketing campaigns a year. Designed and executed seasonal strategy presentations for C-level management meetings and Field Leadership Conferences conducted quarterly.

Houston, Texas, United States

Delivered prestige beauty growth of +$24 million through 265 counter expansions, and the introduction of luxury brands into Stage Stores. Launched numerous business firsts across the United States by heading a field team of 30 brand liaisons. Exploited emerging trends with exclusive Beauty Bar, Beauty Express, Nail & Eye Bar along with explosive fragrance launches. Orchestrated 360 campaigns with integrated marketing, social, visual, and store team platforms. Designed and purchased exclusive products to execute company wide cause campaigns, and loyalty programs pulsed eight times a year.

Houston, Texas, United States

Houston, Texas, United States

Drove $92 million in sales annually by cultivating store leaders with outstanding category merchandising, guest services, and selling capabilities. Spearheaded location analysis to implement directional brand, classification, and trend opportunities. Recognized for self-built programs built to analyze highly sku intensive center core performances and improving regional performance by 10% annually. Exploited regional development plan for COACH handbags and small leather good and delivered #1 growth in Macy's South. Doubled shoe locator initiative in Texas due to explosive sales results, AUR, and customer experience.

Houston, Texas, United States

Experience with the following areas: Cosmetics, Ladies, Men's, Athletic Shoes, Outerwear, Intimate Apparel. Thrived in highly analytical, sku intensive, consumer-centric businesses. Consistently exceeded sales and margin plans and elevated role to largest annual sales buying position in the corporation. Mentored, coached, and promoted talent of 18 executives, Key transition specialist and fashion data base mentor to bridge opportunities between management, merchant, marketing, financial and technology teams especially during consolidations and mergers.