Dan Murphy Email & Phone Number

Albany, New York Area

• Leads the creative department in the concept and development of brand identity,which includes logo design, menu design, merchandise and interior graphics,across the groups 8 different restaurant concepts and catering.
• Manage the creation and development of packaging systems, labels and in house gift cards.
• Designed and implemented assets for digital media and social media across the group.
• Worked with all restaurant leaders to create impactful event graphics for in-house promotions.
• Conceptualize and carry out the design and content managementof all of the restaurants websites.
• Art direct and take all food, beverage and interior photography of each restaurant.

• Managed the creation, development, and execution of advertising and promotion plansthat supported the marketing and sales objectives of the company. Responsible forcampaign management from point of inception through.
• Designed materials in-house and managed creative resources to ensurecreative concept was adhered to and schedules were met.
• Designed integrated marketing campaigns by staying informed ofmarketing communication trends; communication delivery channels included e-mail,social media, print, mobile, web and direct mail.
• Planned and executed high-impact events and maximized company presenceat conferences and trade shows.

• Creation of logo and identity programs for various advertising campaignsand corporate initiatives.
• Conceptualize and design a core shopper bi-annual magazinewith the inclusion of photography art direction.
• Complete weekly advertising circular pages; design and release ofweekly and monthly newspaper ads.
• Development and execution of outdoor/billboard advertising,direct mail pieces and in-store signage.