Dan Murphy Email & Phone Number

Albany, New York Area

•Leads the creative department in the concept and development of brand identity,which includes logo design, menu design, merchandise and interior graphics,across the groups 8 different restaurant concepts and catering.•Manage the creation and development of packaging systems, labels and in house gift cards.•Designed and implemented assets for digital media and social media across the group.•Worked with all restaurant leaders to create impactful event graphics for in-house promotions.•Conceptualize and carry out the design and content managementof all of the restaurants websites.•Art direct and take all food, beverage and interior photography of each restaurant.•Manage social media support team to develop strategies that differentiateour restaurants within the market.

•Managed the creation, development, and execution of advertising and promotion plansthat supported the marketing and sales objectives of the company. Responsible forcampaign management from point of inception through final delivery, including design,copywriting, copy editing, and proofreading.•Designed materials in-house and managed creative resources to ensurecreative concept was adhered to and schedules were met.•Designed integrated marketing campaigns by staying informed ofmarketing communication trends; communication delivery channels included e-mail,social media, print, mobile, web and direct mail.•Planned and executed high-impact events and maximized company presenceat conferences and trade shows.

•Creation of logo and identity programs for various advertising campaignsand corporate initiatives. •Conceptualize and design a core shopper bi-annual magazinewith the inclusion of photography art direction.•Complete weekly advertising circular pages; design and release ofweekly and monthly newspaper ads.•Development and execution of outdoor/billboard advertising,direct mail pieces and in-store signage.