Danielle Hopper-Sanchez Email & Phone Number

Costa Mesa, CA, US

Los Angeles Metropolitan Area

• Lead the creative development of 9-13 annual textile collections, leveraging strategic insights and data to create impactful home décor designs that drive sales and contribute to year-over-year company growth.
• Cultivate and champion a creative team’s growth and innovation, providing mentorship and fostering a collaborative culture, all while balancing creative vision with project timelines and budget limitations.
• Provide strategic oversight and constructive feedback to a team of designers, encouraging innovation in the creation of elevated home décor products. including rugs, pillows, and pet beds.
• Manage relationships with external partners and industry influencers to develop collaboration collections that align with brand aesthetics and objectives, ensuring mutual satisfaction while driving sales and expanding.
• Partner cross-functionally with product development, marketing, production, and e-commerce teams to ensure cohesive execution of home décor collections, driving alignment between design vision, production timelines.

• Spearhead the creative vision for the brand, meticulously aligning all brand touchpoints with the overarching strategy to deliver a distinctive luxury experience across new product launches, graphics, imagery, and.
• Direct the creative process for 4-5 annual textile collections, showcasing expertise in pattern design, color palette definition, and curation of event decor items such as plates and napkin rings.
• Orchestrate 4-5 annual editorial photoshoots for content creation, weaving captivating narratives to introduce new products to the market and drive substantial sales growth, contributing to a yearly increase of $2M+ in.
• Assess and guide the work of graphic designers, collaborating seamlessly to produce impactful print and digital marketing collateral, prioritizing compelling content, brand integrity, and achieving key performance.
• Nurture the skill sets of the marketing team, fostering a collaborative environment for continuous learning and excellence while adhering to budgetary and time constraints.
• Revitalize the corporate identity through the design of a comprehensive logo suite and website UI following a merger. Working closely with key stakeholders and external agencies to shape new brand guidelines, ensuring.

• Craft and steer the creative direction of the company, fostering both continuity and innovation to elevate the brand within the industry.
• Strategize, organize, and execute 2-3 annual editorial photoshoots, overseeing teams and vendors throughout the process. Emphasis on visual storytelling for digital and print applications, encompassing website banners.
• Directly oversee collaboration efforts with both internal and agency design teams to ideate and produce all marketing and sales assets, meticulously maintaining a cohesive and refined brand tone across diverse platforms.
• Curate a portfolio of 30 fresh textile patterns and colorations each year, orchestrating multiple vendor collaborations to maintain quality and vision integrity.
• Develop and orchestrate engaging Pop-Up showroom experiences in diverse locations, focusing on innovative product displays and immersive client interactions. Directly contribute to significant regional sales growth.
• Strategize and execute influencer experiences to enhance brand positioning and increase awareness. Work closely with external PR teams to secure publication and exposure opportunities.

Newport Beach, California, United States

• Conceptualize and produce all graphic elements for print and digital platforms, ensuring alignment with creative concepts and their seamless integration across sales and marketing channels.
• Drive the development of impactful email marketing campaigns, strategically promoting local events, showcasing products, and supporting sales team initiatives. Focus on crafting engaging content and clear.
• Innovate and design unconventional, interactive physical displays tailored for trade shows and corporate events. Manage projects from inception to installation, overseeing vendor relationships to ensure successful.
• Spearhead the management of the company's Instagram account, maintaining a consistent brand voice and crafting engaging content. Achieved organic follower growth from 60k to 100k within a span of 2 ½ years.
• Collaborate closely with the Brand Director to curate new textile collections, contributing to the development of 22-111 products annually. These efforts continue to solidify the company's position as a leader in the.
• Take ownership of enhancing the WordPress website, overseeing the updating of banners, integration of new products, and resolution of technical issues in collaboration with an external development team.

Newport Beach, CA

• Consult with clients to understand their event decor preferences and aesthetics, guiding them through product selections to realize their vision. Integral in achieving $1M in annual sales for the Orange County and San.
• Coordinate showroom displays and ensure adherence to visual standards, leveraging extensive travel to showrooms nationwide to provide training and refine team approaches.
• Take charge of managing the company's Pinterest account to enhance brand visibility and increase website traffic, strategically curating content to engage audiences and drive brand awareness.

Laguna Hills, California, United States

• Conceptualize, plan, and execute large-scale corporate and social events, ranging from prestigious galas and fundraisers to multi-day gatherings, ensuring seamless execution and memorable experiences.
• Oversee contractors in fabricating decor and design elements, ensuring personalized and elevated guest experiences that align with event themes and objectives.
• Develop a cohesive strategy for graphics and imagery across various platforms including social media, email marketing, website, and printed materials. Execute designs that effectively communicate the brand's message.

• Collaborate with Display Coordinator in executing comprehensive store display transformations, spanning from initial concept development to the fabrication and installation of merchandise display fixtures, visual store.
• Provide exceptional customer service and contribute to sales growth within a dynamic retail setting.

San Jose, CA

• Administrative office operations, encompassing reception duties, accounts payable management, clerical tasks, and maintaining office inventory.
• Supported physical therapists by supervising patient exercises and administering various physical therapy treatments, including heat packs, icing, and electrical stimulation therapies.

Bachelor Of Fine Arts, Interdisciplinary

Fine Art, interdisciplinary emphasis in sculpture and photography.

High School Diploma