Daniela Nova Email & Phone Number

Australia

Sydney, New South Wales, Australia

Head of Category leading a team of 3 Category managers, looking after all Botany Group’s suppliers (Unilever International, Elida Beauty, TATA, Nature Nate’s, amongst others).

Sydney, New South Wales, Australia

National Category Manager for Botany Group's Unilever portfolio of brands (Lipton, T2, Pukka, Bushells, Hellmann's, Best Foods, Domestos, Jif, among others).Responsible of:• Developing data led strategies to grow Unilever brands in the Australian market (retail sales, purchases, ex-factory sales). • Analysing the performance of Botany Group's brands and their competitor set to identify new opportunities and develop strategies to achieve targets. • Managing all stakeholder reporting (internal and external).• Managing the relationship between Botany Group and data agencies.• Trade Marketing; tracking and analysing TTS and BMI spend. • Together with the sales team, maintaining and updating accurate forecasts on a weekly basis.• JBP’s, Retailer Reviews and Supplier Updates.

Sydney, New South Wales, Australia

Leader of a team of two Senior Analytics Consultants. Analytics Senior Manager responsible for the management function and analytics value-added service to Reckitt Benckiser and Blackmores.Responsibilities: - Marketing Consulting: Creates strategic analysis of client business issues toelaborate quantifiable market recommendations through the integration of Nielsen solutions: Marketing Mix, Innovation, Shopper, Pricing, and Execution. Presents these analyses, and then continuously tracks andsupports the execution of the recommendations delivered, in order to help the clients achieve business growth.- Development of high impact and value-added presentations directed to managers and senior executives of FMCG companies.- Acts as an expert in consumer behaviour topics utilising Nielsen Home panel, guiding the Marketing and Category teams by providing insights on demographic profiles of their brands and competitors, shopper loyalty, current portfolio and new products' launch performance, among others.- Contributes to the development of impactful Thought Leadership Analytics material that is distributed across all Nielsen's FMCG clients.- Accountable for the ongoing relationship with Reckitt Benckiser. Owns the day to day communication with the clients and designs the annual account plan, ensuring its execution.- Management, coaching and support to a team of two analytics consultants.

Sydney, Australia

Responsible for managing the relationship with GSK and Blackmores

Australia

HHB and Food Analytics ManagerProject Leader of Nielsen's Got Talent Analytics quarterly contest

Bogota,D.C., Capital District, Colombia

Analytics Senior Consultant for NestleNielsen Colombia Executive of the Year 2016: winner of an Executive course at Kellogg Business School of ManagementOne of the top 10 Analytics Executives in the world for Nestle: winner of a leadership training at Nestle HQ.

Bogotá D.C. Area, Colombia

Analytics Consultant for Nestle, Bayer, Pepsico and Kellogg's,2015: Rewarded with the "Best Relationship with Nestle" global award, given to the country that fosters the strongest strategic relationship with Nestle.2016: One of the three finalists in the global analytics championship for Nielsen@Nestle

Industrial Engineering, Business Administration And Management, General

- Highest grade in the final thesis (5/5) - Major in Business Management. Relevant Courses: - Theory of Consumer and the Firm. Managerial.

Bachelor'S Degree

Delivering Business Growth: An Actionable Framework, Marketing