Dan O'Brien

Dan O'Brien Email and Phone Number

Expert business technology writer. Website content. White papers. Brand definition. @ Self Employed
satellite beach, florida, united states
Dan O'Brien's Location
Austin, Texas Metropolitan Area, United States
Dan O'Brien's Contact Details
About Dan O'Brien

Good news: You have a terrific product or service, and you know it inside-out.Bad news: You don't know how to tell (and sell) its story.Does your brand messaging... - Make the customer the story's hero, and you the guide? - Simplify the value proposition so it's relevant and memorable? - Get at the emotional core of what the customer is *really* buying?Or do you still hope for the best with features and benefits? Talk with me about a one-day intensive that yields a pair of straightforward documents. Together, the Brand Narrative and Message Map articulate your corporate positioning and customer value proposition. They act as a "true north" when planning inbound marketing campaigns, website content, byline articles, ebooks, and even research hypotheses. They continually remind marketers and sales people of what matters for the customer on his journey, what he's really buying when he purchases a product from you, and how you can act as a trusted guide in proposing an action plan.More than most business writers, I’m able to set complex products and services in an ultra-clear context that dramatizes their impact—and moves prospects to action. I'm on LinkedIn to connect with clients who could benefit from strategic B2B content planning services.

Dan O'Brien's Current Company Details
Self Employed

Self Employed

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Expert business technology writer. Website content. White papers. Brand definition.
satellite beach, florida, united states
Employees:
209837
Dan O'Brien Work Experience Details
  • Self Employed
    Business Owner
    Self Employed Jan 2019 - Present
    Austin, Texas Area
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  • O'Brien Resources
    Principal
    O'Brien Resources Sep 2007 - Present
    Austin, Texas Area
    Expert B2B strategic business writer and brand workshop facilitator. Versatile background in research, marketing, media, education, and information design. Clients include Focus@Will, Amplifi Commerce, Follett Publishing, BullsEye Resources.
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  • Media Frenzy Global Llc
    Research And Content Director
    Media Frenzy Global Llc Oct 2013 - May 2019
    Austin, Texas Area
    Strategic content planning, branding workshops, survey research, white papers, case studies, bylined articles, advertising copy, blog posts. Clients include Stratix, Motorola Systems, LNL Systems, Velociti, Pyramid, Crystal Computing, TwoCanoes, and others.
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  • Kaplan University
    Executive Director, Student Experience
    Kaplan University Apr 2006 - Aug 2007
    Miami/Fort Lauderdale Area
    In the online world, "student experience" links customer service (during admissions, financial aid, academic advising, tech support, etc.) to classroom learning (faculty interactions, learning platform usability, assessments, career relevance, etc.). Ultimately, I am the lead "ombudsman" advocating for student interests within the university. Kaplan, Inc. is one of the world’s leading providers of lifelong education with operations around the globe.
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  • O'Brien Resources
    Principal
    O'Brien Resources May 2002 - Apr 2006
    Greater Boston Area
    Insight, clarity, action, and ideas for executive whitepapers, Website improvement, market studies & competitive analysis, and information design. Clients include the Massachusetts Medical Society, EasyAsk, Gabriel Associates and Pegasystems.
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  • Care4 Llc
    Co-Founder And Vp, Marketing
    Care4 Llc Sep 2003 - Feb 2006
    Concord, Ma
    Developed investor presentation and collateral for startup deploying micro-sensor array to monitor resident activity and health in elders’ homes.
  • Apollo Group
    Adjunct Professor
    Apollo Group 2003 - 2006
    Marketing strategy in the MBA graduate program
  • Forrester Research
    Senior Analyst, Media, Entertainment & Digital Marketing
    Forrester Research Oct 1999 - Jun 2002
    Greater Boston Area
    How does technology affect the delivery of information, advertising, music, sports, movies, and television -- and what do these changes portend for businesses providing services? My personal research focused on digital publishing, distribution, and marketing -- newspapers, interactive television, business information, online directories, and magazines.• Designed surveys, conducted in-depth executive interviews, and authored high-impact research reports and briefs, including “eBusiness Network Marketing,” “Content Hypersyndication,” “Deconstructing Media,” “Books Unbound,” “Local Media’s Lifeline,” “Cultivate Consumers with ITV Ads,” and “Portals Squeeze Business Media.” (samples available)• Quoted as industry expert in The Wall Street Journal, The New York Times, Newsweek, Wired, and other periodicals; appeared on CNN’s Moneyline and PBS’s Nightly Business Report
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  • Pearson Education
    Director, Internet Commerce
    Pearson Education Mar 1997 - Sep 1999
    Greater Boston Area
    • Launched this $1B textbook/technical publisher’s first venture into direct online sales (www.awl.com)• Evangelized and implemented Web opportunities across school, college, and professional divisions• Chaired enterprise-wide Internet Commerce Steering Committee
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  • Atex Inc.
    Product Manager
    Atex Inc. 1980 - 1984
    Greater Boston Area
    Developed remote terminal for newspaper branch offices.
  • E.P. Dutton
    Director, Special Sales
    E.P. Dutton 1975 - 1978
    Greater New York City Area
    Marketed publisher's titles in non-traditional venues.

Dan O'Brien Skills

Web Content Strategy Copywriting Content Development Email Marketing Higher Education Blogging Thought Leadership E Commerce White Papers Social Media Editing Content Strategy Start Ups Marketing Strategy E Learning Strategic Planning Digital Marketing Research Market Research Business Planning Instructional Design Technical Writing Adult Education Marketing Public Speaking Collateral Staff Development Writing

Dan O'Brien Education Details

Frequently Asked Questions about Dan O'Brien

What company does Dan O'Brien work for?

Dan O'Brien works for Self Employed

What is Dan O'Brien's role at the current company?

Dan O'Brien's current role is Expert business technology writer. Website content. White papers. Brand definition..

What is Dan O'Brien's email address?

Dan O'Brien's email address is da****@****ces.com

What is Dan O'Brien's direct phone number?

Dan O'Brien's direct phone number is +151260*****

What schools did Dan O'Brien attend?

Dan O'Brien attended Harvard Business School, Reed College, Dartmouth College, Dartmouth College.

What are some of Dan O'Brien's interests?

Dan O'Brien has interest in Cooking, Economic Empowerment, Technology, Investing, Education, Photography, Science And Technology, Poverty Alleviation, Human Rights, Paleo Archeology.

What skills is Dan O'Brien known for?

Dan O'Brien has skills like Web Content, Strategy, Copywriting, Content Development, Email Marketing, Higher Education, Blogging, Thought Leadership, E Commerce, White Papers, Social Media, Editing.

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