KOL MANAGEMENT (55%)Achieved 60% increase in new KOL participation rate, ensured a sufficient quantity of KOLs join each campaign to serve for brands and uplifted 20% traffic for the KOL Affiliates team by:- Acquire more than 80 potential KOLs per month and incubate them to a higher tier.- Manage over 600 direct groups of KOLs through all campaigns to ensure the sustainable, scalable, and profitable growth of KOLs with Lazada Affiliates.- Develop and manage 3 public supporting groups for KOL/KOC to announce the latest platform campaigns & incentives.- Build and develop communication materials to raise awareness & attractiveness for the KOL Affiliates program through social media (Meta Ads, ZNS, FaceBook Post, Mailchimp), programs' T&C, and public landing pages.PROJECT MANAGEMENT (45%)Managed 4 big incentive projects for Acquisition & Incubation tier, to acquire and active KOL/KOC effectively through the following actions:- Prepare and develop all necessary materials before and during project execution: Register form, Email Announce/Remind, Social Calling, Paid Ads, Tracker,...- Operate working trackers & track performance data via GMV and Orders weekly. + Instagram Project: Reactive over 50 high potential KOLs but inactive, disconnected to active again and uplift the Affiliate traffic from Instagram platform 150%. + Newbie Package: Gained 130% new KOL's joining rate, from nano to big KOL with high followers and also celebrities. + Incubation Package: Motivate 115 KOLs who had performance to maintain Affiliates activities sustainably; Optimize KOL Affiliates traffic with 20% order growth. + Mass opening Livestream project - LazTalent: Uplift 80% new active rate & surpassed 200% performance in 9.9 campaign.