• Client & Sponsor Relations: Built and maintained strategic partnerships with clients and sponsors, including C-suite executives. Ensured business alignment and high satisfaction.Clients/Sponsors: Kilby Block Party, Hood to Coast, Coca-Cola, Lexus, Ford Motors, Red Bull, State Farm, and more.• Brand Marketing: Led sponsor marketing across digital/print, increasing brand visibility and engagement. Notable initiative: Thread x Kilby Block Party Giveaway with 8,600+ entries and 4,500+ interactions.• Event Marketing & Activation: Managed the creative development and on-site execution of experiential marketing activations. Key project: Lexus activation at Kilby Block Party 2023 featuring an art installation and VIP lounge, driving brand engagement.• Content & Campaign Strategy: Managed content creation, lead generation, and marketing campaigns to grow brand presence.• Achievements: Delivered a 173% increase in sponsorship sales for Kilby Block Party from 2023 to 2024.

• Creative Strategy & Brand Development: Developed and executed creative strategies for B2C/B2B clients in beauty, fashion, fitness, and lifestyle, driving brand storytelling across digital platforms. • Creative Direction & Project Management: Led full-cycle creative projects, managing cross-functional teams and ensuring adherence to brand standards, timelines, and budgets. • Talent Management & Team Leadership: Built and led teams, aligning talent with client needs, fostering collaboration, and consistently delivering high-quality results.• Client Relations & Account Management: Presented strategic proposals and managed client relationships, delivering projects that exceeded expectations and strengthened partnerships.• Business Operations & Leadership: Managed day-to-day agency operations and implemented growth strategies to enhance profitability and agency prominence.

• Creative Leadership & Production Management: Directed comprehensive creative operations for seasonal lifestyle and e-commerce photoshoots, managing all aspects from concept through execution. Oversaw creative direction, location scouting, model casting, talent sourcing, and budget management of $75k+ per season. Coordinated seamlessly with internal and external teams, managed asset transfers, and ensured effective communication throughout the process. Led teams of 20+ to deliver high-quality results.• Print Production & Branding: Spearheaded print production for two annual wholesale catalogs, including bid management, design oversight, and budget optimization of up to $30k per season. Developed branding materials such as hangtags, labels, and point-of-purchase items, ensuring alignment with brand guidelines and maximizing visual impact.

• Creative Leadership & Production: Directed all aspects of seasonal lifestyle and e-commerce photoshoots, managing budgets of $75k+ per season and leading teams of 20+. Ensured seamless creative direction, talent sourcing, and cross-functional collaboration.• Print Production & Branding: Led print production for two wholesale catalogs annually, optimizing $30k+ budgets, and developed branding tools such as hangtags, labels, and POP materials to enhance brand identity.• Digital Marketing: Spearheaded digital marketing campaigns in collaboration with the E-commerce team, driving brand visibility and executing cohesive strategies across multiple brands.• Marketing Strategy & Reporting: Developed and executed B2B marketing plans for key product lines, reporting directly to the COO and Managing Director, contributing to high-level strategic decisions.• Tradeshow Management: Led logistics for national tradeshows, managing $30k+ budgets per show, overseeing booth setup, product selection, and merchandising, while driving brand promotions to meet sales targets.• Career Highlight: Innovated a creative process that reduced the budget by 30% in the first year while doubling creative output to meet growing digital asset demands.

• Sales & Account Management: Oversaw $12M in annual sales, collaborating with the Sales Director to analyze profit margins and strategize product lines and pricing for key accounts such as Walgreens and Duane Reade. • Marketing & Creative: Assisted in executing seasonal marketing strategies, including photoshoots, influencer outreach, and social media campaigns, to enhance brand visibility and engagement. • Design & Merchandising: Partnered with internal teams to create compelling packaging and merchandising displays, ensuring alignment with brand aesthetics and market demands. • Leadership & Team Management: Led a domestic marketing team of five, conducting annual performance reviews and providing mentorship to support professional growth and team development. • Public Relations Support: Assisted in the creation and distribution of seasonal brand press releases.• Career Highlight: Launched a new product line through Kohl’s, resulting in $1.2M in sales in 2012.

• Luxury Brand Standards: Maintained high brand standards for Oliver Peoples, Paul Smith, and Mosley Tribes across 100+ specialty boutiques. • Account Specialist: Cultivate relationships with management from top boutiques, including Ron Herman, Fred Segal, Jeffrey New York, Maxfield LA, Gilt Groupe, Zappos, and Net-a-Porter. • Customer Service: Assisted Sales Manager with order proposal, order entry, RTV's, order tracking, and order follow up with all boutique accounts.

• Luxury Brand Standards: Maintained high brand standards for Oliver Peoples, Paul Smith, and Mosley Tribes across 200+ high-end department and specialty stores throughout the West Coast.• Leadership & Team Management: Led and staffed a national merchandising field team, ensuring consistent execution of luxury brand presentation and merchandising strategies across multiple territories.• Presentation & Event Planning: Planned and executed exclusive in-store sales events, product training, and employee incentive programs to enhance brand prestige and customer engagement.• Trend Analysis: Conducted in-depth analysis of market trends to develop targeted sales strategies and support the sales team in maintaining a competitive edge.• Sales Reporting: Set sales targets and performance expectations, conducted retailer visits, and reviewed sales operations reports to drive sales growth and optimize customer service.• Business Development & Networking: Cultivated and maintained relationships with store management and employees, fostering a strong network to support luxury brand positioning and business development.• Career Highlight: Successfully executed the Oliver Peoples x Ilori event in Honolulu, HI, achieving $10,000 in sales in one day, and launched the Oliver Peoples boutique at Ron Herman, Melrose.