Proving strategic advice/direction to this blockchain start-up that is using technology to transform the charity sector by increasing trust through transparency and granular reporting

I defined the regional marketing / PR model and market functions across the UK, Germany, and Switzerland, including brand approach, communications strategy and launch delivery at regional and local level. I collaborated with senior management and led a multi-disciplinary team across Europe which included PR, brand, creative and social media, digital and paid media, and marketing across all 3 markets. I held budgetary responsibility of €50m. ◼️ I led the definition of brand and corporate communications, developing messaging hierarchy and positioning of new luxury car brand within the UK and European markets. ◼️ I established the website operation and development strategy, retail marketing campaigns through exclusive Genesis Studios in iconic city centre locations, and ‘mobile lounge’ experiential capability to deliver more than 40 events across the region annually. ◼️ I launched Genesis in Europe during the COVID-19 lockdown with iconic ‘projection mapping’ on a remote Swiss Valley to single market entry. ◼️ I established the brand in Europe, evidenced by the reviews from the leading UK and Germany auto press recognising the brand as credible premium player in the market. ◼️ I spearheaded an integrated launch and campaign of Genesis’ electric vehicles, including the award winning GV60, resulting in demand increase of over 17,000 test drive requests. ◼️ Following 1st year, I delivered a promoted awareness of over 30% and ‘luxury recognition’ of c. 10%.◼️ I oversaw delivery of a range of iconic events, including hospitality and activation of Genesis Scottish Open with over 200 guests from across 6 countries.

Between 2018 and 2020, I operated as an independent Brand / Marketing Consultant, completing assignments for businesses including Ernst & Young and the GVC Group. ◼️ I was engaged as Interim Brand Marketing Director at Ladbrokes Coral based in Gibraltar to lead the marketing transformation programme, including creative agency pitch and consolidation within 6-month period.

◼️ I was engaged as Consultant at EY, to advise the global brand, marketing, and communications function on development and implementation of robust strategic framework to establish EY as the strongest and most distinctive Big4 brand. Additionally, led in-depth review of media planning, buying and content marketing.

Global lead for digital marketing and social media at Jaguar Land Rover, responsible for digital marketing transformation, and driving strategic direction for digital communications and social media. Leading the development of content marketing and publishing. Full accountability for Jaguar and Land Rover global websites, social media channels, content strategy and delivery.

Responsible for the Global Communications on the iconic British brand Land Rover. Creation and delivery of all communication assets for master brand Land Rover as well as for major product launches.

Leading the UK Marketing function of the 4th largest Audi market in the world, the marketing covered all functions including product marketing, with team of over 40.Led the brand to take overall brand equity leadership in the UK auto sector, through highly effective and innovative communications.

European Marketing Director for the LG electronics group, reporting to the European CEO.

Responsible for all customer facing communications across consumer and enterprise divisions. Lead the implementation of 'Make the Most of Now' in the UK market. Drove through a much enhanced focus on digital, and built the teams capability and capacity especially around direct and retail communications

Responsible for the launch of the Uniqlo Brand into the UK in September 2001. Winner of the Retail week launch of the year & marketing campaign of the year