Director, Strategic Communications & Brand Advancement
• Key team member that conceptualized and created the brand for the NCAA Division I men's college hockey conference, Central Collegiate Hockey Association (CCHA). • Plan and oversee all branding, communications, marketing & technology actions for the conference.• Engineered league-wide ‘CCHA TV’ platform and developed standard requirements instituted by all members that implemented professional level quality broadcasts.• Worked with Daktronics to develop a league-wide TV graphics package to provide a first-class and consistent brand.• Facilitate television broadcast & video streaming contracts.• Implemented best-in-class official video review system in all markets.• Enhanced student athlete, fan, TV & radio experience with addition of officials microphones. • Produce, edit & distribute improved video highlights packages for all league games.• Orchestrated RFP’s, designed & maintain conference website & app.• Collaborated with Facebook, Instagram, Snapchat & Twitter to secure one @CCHAHockey username across all platforms. Ensured platforms were made 'verified' to provide a high-level league appearance. • Oversaw creation of league logos, player championship hats & shirts and public sale of championship branded merchandise.• Coordinated league regular season and playoff trophy ceremony presentations.• Administered all league press conferences, backdrops, branding, & technology.• Developed mass email database and organized for fans, media and stakeholders.• Created conference online merchandise store for public sale of co-branded merchandise.• Implemented student athlete experience upgrades consisting of league-wide visiting dressing room renovations and available player resources expectations. • Administered an upgraded EMS & medical equipment standard at all institutions.• Developed league cloud platform to provide an organized resource hub for media & NHL.• Design daily static and motion graphics for league digital media platforms.