-Develop and evolve email marketing strategy, ensuring focus on list growth, project use of email best practices, and engagement and performance improvement -Plan, create, and edit engaging emails, from monthly digests to one-time communications -Manage lists, forms, and various workflows through HubSpot, customer relationship management system (CRM) -Collaborate with Director to improve email open and click-through rates and customize overall email experience to increase engagement -Manage content uploads and updates on NICHQ.org, and work with team members to continually refresh the content and improve the visual presentation on NICHQ’s website, ensuring the site always contains accurate, current, and engaging-Manage NICHQ's monthly Before Birth & Beyond Podcast, including episode editing, recording, publishing, and promotion-Develop and maintain social media strategy that leverages project and health equity content, customized to NICHQ personas and channel specific-needs-Plan, create, and post engaging organic content for NICHQ’s social media channels (LinkedIn, Twitter, Facebook)-Plan, implement, and report on comprehensive paid digital marketing strategies on Google Ads and social media -Create and optimize Google Ads search campaigns and paid search landing pages based on department budget-Develop and maintain NICHQ’s external Webinar & Event strategy, including coordinating production logistics, supporting content development, and managing pre and post event promotion

-Manage Hillsborough Education Foundation (HEF) website (i.e. content development, SEO and analytics and reporting).-Coordinate monthly e-Newsletter including content creation, list management and reporting-Content design and management for HEF events (ad development, program design, presentation creation, email coordination, and registration communication)-Manage HEF's social media presence on Facebook, Twitter, Instagram, LinkedIn and YouTube, including content development and coordinating paid promotions-Design HEF branding materials including promotional flyers, signs, folders, stickers, etc.-Created and maintain a comprehensive data report tracking website, social media, email marketing, earned media and Google Ads analytics based on predetermined organizational and department goals and set KPIs

-Create content for a wide range of print and digital platforms (i.e. emails, press releases, magazine articles, website copy, social media, digital and print ads)-Develop and oversee the implementation of comprehensive marketing plans for a variety of clients -Determine KPIs for digital and social media marketing campaigns and provide regular reports to clients analyzing campaign effectiveness-Coordinate the production of TV, radio and outdoor advertising for numerous service, association and insurance industry clients - Oversee email marketing campaigns using email automation tools and various email clients including MailChimp, Constant Contact and Pardot -Support client fundraising campaigns using digital and marketing strategies including email marketing, social media advertising-Serve as a spokesperson and coordinate media during client PR engagements-Direct and coordinate intern projects

-Edit web content and publications for more than 15 client accounts-Write engaging and informative blog posts for the Fiore Communications blog and various client blogs-Assist in client's customer retention efforts by creating and sending marketing emails using various marketing automation platforms and email marketing services-Grow the social media following for client social media accounts and manage their social media and online presence

-Write newspaper articles, press releases and magazine articles for a variety of statwide and national publications.

-Managed all FAMU social media accounts including Twitter, Facebook, Instagram, Periscope, and YouTube-Produced event recap and marketing videos for social media -Wrote press releases, news stories, media advisories, and A&M Magazine articles that are distributed to FAMU alumni, students, faculty and staff, and stakeholders-Assisted in the completion of public records requests-Coordinated media coverage for events and press conferences

-Assisted corporate marketing coordinator in managing marketing efforts in 19 district H&R Block offices in Florida and Georgia-Assisted H&R Block in implementing successful marketing events that will gain new clientele-Created and rejuvenated partnerships with local and national businesses to help promote H&R Block's brand

-Wrote news releases and prepared media alerts-Facilitated interviews for media outlets and Florida A&M University students, faculty and staff-Pitched news releases about Florida A&M University to media outlets nationwide

-Managed a staff of 15 editors.-Assisted staff in copy editing, writing and page design.-Held weekly staff meetings, drafted staff evaluations and created progress reports.

-Wrote stories and conceptualized infographics for Tallahassee Magazine and 850 Business Magazine-Assisted in compiling 2013 Best of Tallahassee winners-Updated calendar entries