Marketing And Communications Manager
Current-Develop and evolve email marketing strategy, ensuring focus on list growth, project use of email best practices, and engagement and performance improvement -Plan, create, and edit engaging emails, from monthly digests to one-time communications -Manage lists, forms, and various workflows through HubSpot, customer relationship management system (CRM) -Collaborate with Director to improve email open and click-through rates and customize overall email experience to increase engagement -Manage content uploads and updates on NICHQ.org, and work with team members to continually refresh the content and improve the visual presentation on NICHQ’s website, ensuring the site always contains accurate, current, and engaging-Manage NICHQ's monthly Before Birth & Beyond Podcast, including episode editing, recording, publishing, and promotion-Develop and maintain social media strategy that leverages project and health equity content, customized to NICHQ personas and channel specific-needs-Plan, create, and post engaging organic content for NICHQ’s social media channels (LinkedIn, Twitter, Facebook)-Plan, implement, and report on comprehensive paid digital marketing strategies on Google Ads and social media -Create and optimize Google Ads search campaigns and paid search landing pages based on department budget-Develop and maintain NICHQ’s external Webinar & Event strategy, including coordinating production logistics, supporting content development, and managing pre and post event promotion