An independent design studio excelling in coherent Branding, Retail, Product, and E-Commerce design. Known for elegant design, strategy, wit, hands-on skills, adept team building, and inventive storytelling. SCHOLASTIC TEACHABLES.COMBranding, web design and UX, and digital marketing for teacher-focused facet of Scholastic.com.CHEVOO MARINATED CHÈVREComplete branding, web design and UX, digital and print marketing, social media integration, advertising, signage, and project management for award-winning product start-up.LIFE REIMAGINED.ORGDaily website art direction, multimedia storytelling, UX refinement, and digital and print magazine launch.SHAKE SHACKBrand extension book project with Shack’s CEO, Culinary Director, and Dorothy Kalins Ink.ZAPPOS.COMFirst digital and print catalogs for web retail brand.OUR STATE.COMFluid parallax website with original music, videos, essays, and slide shows. GRASS COW BURGERS + SHAKESComplete branding, web design and UX, digital and print marketing, social media integration, advertising, and signage for grass-fed burger restaurant. ELM RESTAURANTComplete branding, web design and UX, digital and print marketing, social media integration, advertising, and signage for fine dining restaurant.BLOOMBERG L.P.Bloomberg PersonalConsumer finance magazine creation and marketing campaign.Bloomberg PressThree book imprint launches and marketing campaigns.Bloomberg MarketsConsumer finance magazines, books, and marketing. THE WALL STREET JOURNALPrototype for WSJ, the weekend luxury magazine.SUNDANCESundance Film FestivalsThree complete festival campaigns: Theme and all graphics—animation, posters, web, film guides, clothing, signage, catalogs, tickets, postcards, and maps. Sundance EventsDesign of two fundraising events at Cipriani in New York.Sundance ChannelLogo redesign and marketing. ROBERT REDFORDBranding for two film companies: Wildwood Enterprises, Inc. and South Fork Pictures.

Responsible for all facets of the rebranding of Balducci’s and Kings—store, product, digital, and print. Created a distinct, cohesive design strategy for each brand and developed the tools to execute across all channels. Conceptualized marketing campaigns. Managed staff and freelance designers, photographers, videographers, copywriters, social media producers, stylists, digital dev teams, and production partners.

Redesigned and relaunched the magazine, and created a cross-media branding strategy for the website, special issues, iPad Apps, and event graphics.• Developed a custom font family called FC Omnes (subsequently embraced by AT&T as their corporate typography).• Newsstand sales of core and special issues steadily increased, and reader satisfaction at this time was at an all-time high.• DMD’s redesign is still in full use today. • Fine Cooking received the 2009 Bronze Award from Folio Magazine for Best Consumer Magazine Redesign.

Board Member

Taught editorial design in the SVA Continuing Education program.