Advertising Director
Current
Jan 2020 - Present
AeroLeads people directory · profile
Don Watson Email & Phone Number
Advertising Director
at
Cumberland Times-News
1 work email found
@times-news.com
2 phones found area 336
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Advertising Director
Location
Lexington, North Carolina, United States
Company size
Who is Don Watson? Overview
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Quick answer
Don Watson is listed as Advertising Director at Cumberland Times-News, a with 48 employees, based in Lexington, North Carolina, United States. AeroLeads shows a work email signal at times-news.com, phone signal with area code 336, and a matched LinkedIn profile for Don Watson.
Don Watson previously worked as Vice President of Business Development at Business Marketplace and Advertising Director/General Manager at Journal Tribune. Don Watson holds Advertising Director/Acting General Manager, Journal Tribune/Sample News Group from Southeastern University.
Company email context
Email format at Cumberland Times-News
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{first_initial}{last}@times-news.com
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AeroLeads found 1 current-domain work email signal for Don Watson. Compare company email patterns before reaching out.
Profile bio
About Don Watson
As a seasoned Newspaper Management Professional, I have an aggressive drive for results, combined with a proven talent for training, mentoring and developing sales staffs for greater revenue generation. Over twenty years’ newspaper advertising management experience, serving in the roles of Advertising Director, Regional Advertising Director and Acting General Manager, and Consultant. Expertise in the management of multiple publications and web sites. Extensive background in niche product creation, development and promotion. Special expertise at evaluating, recommending and implementing corrective measures for poorly-performing newspapers.Specialties: Management Strengths Include:◆ Revenue and Profit Growth ◆ New Market Penetration ◆ Niche Product Creation & Development◆ Branding and Positioning ◆ P&L Management ◆ Digital & Social Media Marketing ◆ Training & Mentoring Sales Staff ◆ Contract Negotiations ◆ Key Account Management
Listed skills include Advertising, Social Media Marketing, Marketing, Newspapers, and 10 others.
Current workplace
Don Watson's current company
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Cumberland Times-News
8 roles · 45 years
Don Watson work experience
A career timeline built from the work history available for this profile.
Vice President Of Business Development
Business Marketplace
Consulting with small business owners in various industries to:◆ Develop professional web sites, either as a first-time or improving the effectiveness of existing sites.◆ Develop Marketing Plans to help increase the return on investment of their marketing/advertising budget◆ Develop effective display advertisements◆ Develop direct mail campaigns to be used in conjunction with ad campaigns◆ Consulting with small business owners to incorporate social media (FaceBook and LinkedIn) into their marketing efforts
Jan 2011 - Jan 2020
Advertising Director/General Manager
Journal Tribune
◆ Increased revenue by 10% during challenging economy◆ Created 6 new niche products, capitalizing on our destination location and demographics◆ Improved marketing presence through conventional and electronic campaigns◆ Improved branding and increased visibility of newspaper within the county
2008 - 2011
~3 yrs
Regional Advertising Director
Berkshire Eagle/Media News Group
4 daily publications with a combined circulation of 56,500Successfully merged four classifieds and obituary departments into regional departments.
2007 - 2008
~1 yr
Advertising Director
Beaver Newspapers
2 daily publications with combined circulation of 50,000, 1 weekly publication with circulation of 50,000◆ Successfully merged two advertising retail, classifieds and art staffs, developing one regional department.
2004 - 2007
~3 yrs
Advertising Director
Ogden Newspapers
Altoona Mirror – Altoona, PA● Daily circulation 33,000; Increased advertising revenue by $3.8 million in four yearsWarren Times Observer – Warren, PA● Daily circulation 14,000● Successfully merged 2 production and circulation departments into regional departments
1998 - 2004
~6 yrs
Regional Advertising Director
Alliance Review
Daily circulation - 14,000; 4 weekly publications – combined circulation 60,600◆ Increased revenue by $1 million in four years
1994 - 1998
~4 yrs
Divisional Advertising Consultant/Advertising Director
Thompson Newspapers
Consulted with all western division properties:● Developing custom compensation plans that meet financial goals for the company and still attract/retain successful sales staff..Advertising Director Worked at various properties to evaluate, recommend and implement corrective measures for poorly-performing newspapers. Did so for the following properties:● Florence Morning News, Florence, SC – 1990-1992 - Circulation 33,000● Developed new print products that increased revenues by 20%● Bluefield Daily Telegraph, Bluefield, WV – 1988-1990 - Circulation 25,000● Developed and implemented a sales promotion which generated $60,000 in 3 days● Opelika- Auburn News, Opelika, AL - 1985-1988 - Circulation 14,000● Clay Today, Orange Park, FL – 1984-1985 - Circulation 5,000● Griffin Daily News, Griffin, GA - 1982-1984 - Circulation 14,000
1982 - 1993
~11 yrs
Team & coworkers
Colleagues at Cumberland Times-News
Other employees you can reach at times-news.com. View company contacts for 48 employees →
AF
Angela Frye
Colleague at Cumberland Times-NewsGreater Cumberland Area, United States
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GL
Gregory Larry
Colleague at Cumberland Times-NewsUnited States
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DH
Daniel Huff
Colleague at Cumberland Times-NewsGreater Cumberland Area, United States
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DH
Debbie Haan
Colleague at Cumberland Times-NewsFort Ashby, West Virginia, United States
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JS
John Smith
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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DT
David Thompson
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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DE
David E Wilson
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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BL
Bob Likens
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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AR
Alex Rychwalski
Colleague at Cumberland Times-NewsSykesville, Maryland, United States
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GG
George Griffin
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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Angela Frye
Colleague at Cumberland Times-NewsGreater Cumberland Area, United States
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GL
Gregory Larry
Colleague at Cumberland Times-NewsUnited States
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DH
Daniel Huff
Colleague at Cumberland Times-NewsGreater Cumberland Area, United States
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DH
Debbie Haan
Colleague at Cumberland Times-NewsFort Ashby, West Virginia, United States
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JS
John Smith
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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DT
David Thompson
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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DE
David E Wilson
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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BL
Bob Likens
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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AR
Alex Rychwalski
Colleague at Cumberland Times-NewsSykesville, Maryland, United States
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GG
George Griffin
Colleague at Cumberland Times-NewsCumberland, Maryland, United States
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1 education record
Don Watson education
-
Southeastern University
FAQ
Frequently asked questions about Don Watson
Quick answers generated from the profile data available on this page.
What company does Don Watson work for?
Don Watson works for Cumberland Times-News.
What is Don Watson's role at Cumberland Times-News?
Don Watson is listed as Advertising Director at Cumberland Times-News.
What is Don Watson's email address?
AeroLeads has found 1 work email signal at @times-news.com for Don Watson at Cumberland Times-News.
What is Don Watson's phone number?
AeroLeads has found 2 phone signal(s) with area code 336 for Don Watson at Cumberland Times-News.
Where is Don Watson based?
Don Watson is based in Lexington, North Carolina, United States while working with Cumberland Times-News.
What companies has Don Watson worked for?
Don Watson has worked for Cumberland Times-News, Business Marketplace, Journal Tribune, Berkshire Eagle/Media News Group, and Beaver Newspapers.
Who are Don Watson's colleagues at Cumberland Times-News?
Don Watson's colleagues at Cumberland Times-News include Angela Frye, Gregory Larry, Daniel Huff, Debbie Haan, and John Smith.
How can I contact Don Watson?
You can use AeroLeads to view verified contact signals for Don Watson at Cumberland Times-News, including work email, phone, and LinkedIn data when available.
What schools did Don Watson attend?
Don Watson holds Advertising Director/Acting General Manager, Journal Tribune/Sample News Group from Southeastern University.
What skills is Don Watson known for?
Don Watson is listed with skills including Advertising, Social Media Marketing, Marketing, Newspapers, Advertising Sales, Online Advertising, Facebook, and Publications.
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