Dona Kenly Email & Phone Number

• Managed the growth and maintenance of the Analytics and Human Capital & HR Domains at Management Concepts, including research for new products, product development and positioning, and quality of courses. • Responsible for the virtualization of all Human Capital & HR courses and a significant portion of the Analytics courses.• Worked in a matrix environment to manage across all corporate divisions, including sales, marketing, contractors, and subject matter experts. • Served as the internal and external champion for each domain, working with sales channels and key customers to provide quality, innovative training solutions. • Responsible for: o Driving revenue growth for the Analytics and Human Capital & HR Domainso Supporting integrated portfolio management and market strategy, defining, developing, and launching new products and course content. o Driving segmentation, targeted marketing, and market opportunity assessmentso Defining the resources needed for delivery of products and serviceso Messaging & positioning, competitive differentiation, and developing compelling storylines for taking products and services to market (both existing and new launches).

Bethesda, Md

• Responsible for the global coordination and facilitation of the product strategy, planning, definition, marketing, and launch of new products and services. • Provided, through end-to-end product management and development, oversight in line with the project management process as outlined by the IB’s Project Management Office and the organization’s strategic plan. • Responsible for the market, customer, pricing, and competition positioning of each new product and service as well as the business leadership of the product development cycle from inception through to product launch and beyond. • Worked in a global matrix role that works with and across the organization’s divisions and departments to provide high quality and effective management.

• Developed, researched, and delivered highly successful physical and digital products from concept through execution to meet market needs. • Recruited for and led focus groups at key national and regional conferences; recruited for and conducted high profile product forums in various cities across the country. • Conducted market testing, led market related surveys and research, analyzed data, and wrote internal reports to make product corrections, help better formulate ideas, and determine best market messaging for key products. • Collaborated with product teams and authors for consistency between development and market needs.• Worked with Marketing to strategize the marketing message as well as anticipate market objections. • Built strong client relationships in order to close business at or prior to product release. • Disciplines included Mathematics, Statistics, Economics, Finance, English, AP Calculus, and AP English Language and Composition. Achievements * 2012 Product of the Year * 2012 Software & Information Industry Association (SIIA) CODie Award Finalist * 2011 Wolfram Innovator Award * 2011 Textbook Excellence Award * 2011 Software & Information Industry Association (SIIA) CODie Award Finalist * 2010 Pearson-wide Product of the Year * 2009 Pearson Mathematics Product of the Year * 2008 Product of the Year for Mathematics * 2006 Book of the Year for Mathematics/Statistics/Economics/Finance/Computer Science

• Increased Developmental Mathematics market share by $10,000,000 during my tenure through in-depth market knowledge, effective marketing campaigns, advertising, market related travel, presentations, conferences, focus groups, timely competitive feedback, tracking district and national market sales potential, and closing business in a competitive market. • Worked closely with the Editorial Department in author signings, product development, and market messaging. • Hired, trained, and managed other marketing personnel. • Was instrumental in the launch of MyMathLab (the current industry leading course management and testing system) from our initial demonstration package through full implementation into the marketplace. • Initiated market development activities for first editions. Achievements * 2011 Marketing Manager of the Year

• Helped lead three-state district to an 18% overall sales increase. • Created sales tools and media/technology walkthroughs for sales representatives to use in presentations. • Secured competitive information through presentations and relationships with key faculty.• Aided the District Manager in interviewing, hiring, and training all new sales representatives.

• Led a team of four sales representatives that included Texas, Oklahoma, and Louisiana that included tracking and analyzing sales opportunities and weekly meetings to strategize and share best practices to ensure success.• Worked with the Regional Manager to hire and train new talent. Achievements o Led 1996 team to “Team of the Year” for Pearson Addison-Wesley with a 27% sales increase. o Led 1997 team to over $1,000,000 sales over base. o Served on the Sales Force Automation Task Force.

• Increased sales consecutively each year through product knowledge, strategy, persistence, creative presentations, and the development of key customer relationships. Achievementso 1994 MVP of the Year for Pearson Addison-Wesleyo Marketing internship for Developmental Mathematicso Regional Award winner for Parkin’s Economics textbook saleso Served on the Bonus Plan Task Force

• Increased sales consecutively each year in the Oklahoma, Northwest Arkansas, and the Texas panhandle area as a generalist, selling in most every college discipline. • Conducted sales calls and developed relationships with key college professors, enabling me to learn more not only about our product from their perspective but also to gain competitive information. Achievements o 1991 President’s Club Membero 1990 Southern Region Sales Representative of the Year

B.S., Marketing

Education record

Activities and Societies: Phillips Activities Council, Tenth Muse (Social Service Club)