Donald Schmidt Email and Phone Number

I am a marketing research professional with a specialization in modeling and analytics. I have worked for a number of companies including Quaker Oats, R. J. Reynolds, A. C. Nielsen, and Nestle Purina PetCare in marketing research and analytic roles.Over the course of a 35-year career, I have developed considerable expertise in predictive modeling and custom marketing and sales analytics with special proficiency in:• Price optimization and analysis. • Promotion optimization and analysis. • Trade spending optimization.• Analytics to support marketing plans.• Analytics to address specific tactical sales issues.My core competencies center around:• Modeling and statistical analysis.• Computer applications development wrapped around analytic results and issues.• Custom Marketing and Sales analytics.• Financial analysis.• Best practices training for marketing and sales practitioners.Copies of my publications and whitepapers on price, promotion, and trade spending optimization are available on request (email me at datadoc2@live.com).I retired from an analytics role at Nestle Purina PetCare in 2014. However, I am still taking on analytic assignments. Let’s discuss how I might help you optimize your pricing around corporate objectives, improve the efficiency of your trade promotions, optimize the productivity of your total trade spending, or obtain fact-based guidance on specific strategic and tactical issues.