Donal O'Sullivan Email & Phone Number

Ireland

Cork

Cork

Dublin

Responsible for the strategic and day to day management of the AXA brand for business generation in our online channel.• Pay Per Click: Managed PPC campaigns for motor and home insurance to drive quotes and sales through our online and offline channels• Display: Oversee all of the AXA display campaigns on premium websites & exchange networks and worked closely with our digital media agency and planners on tagging & optimizing each of the campaigns.• Email Marketing: Developed and reshaped email marketing strategy for customer acquisition, retention and cross-sell opportunities.• Developed and implemented a national advertising campaign “12 for 11” from brief to execution stage consisting of Radio, Outdoor, Digital Display & PPC, Landing Pages, Direct-Mail & Email, In-Branch posters and Internal staff communications. • As part of the marketing team and creative agency we leveraged consumer insights to developed and implemented a national advertising 'soap style' series campaign consisting of three TV ads, Radio, Digital Display & Rich Media, Cinema, Press & Outdoor, Email & Direct Mail and In-Branch Posters. Launched 27th December 2013• Management of creative agency and digital suppliers to deliver creative development to ensure integrated campaigns both ATL (TV, Radio, Outdoor & Press) and online (Display, PPC and SEO)

Dublin, Ireland/Toronto, Canada Area

Internet Marketing Company which is part of the Global WSI Network. Our goal is to provide affordable, leading edge Internet Marketing Solutions that includes web site design, development and hosting; conversion architecture, SEO and competitive analysis, SMO, PPC campaign creation and management, landing page optimisation, email marketing, web analytics, and metrics analysis to small- and medium-sized businessesRole & Responsibilities:• Understanding Client's marketing objectives and fully analyzing their online sector and competitors. • Creating proposals and provide best possible solutions for client's requirement • Define project timeline and expected results• Creating complete Search Engine Marketing strategy, taking into consideration the marketing objectives, current positioning in their online sector, usability and design issues, and any technological constraints they may have. • Implementation of our SEO/SMO strategies, involving: building landing pages, content creation, suggesting copy changes and recommending Meta data, link building(one way links) • The ongoing monitoring and re-evaluation of Clients' strategies to maximize their results across all major Search Engines, involving Web Analytics, re-optimization of client's site and content, and the sourcing of new and relevant links for clients sites through social link building. • Researching developments in search engine technologies through testing and analysis of search results, reading patents/white papers and participating in forums such as Webmaster World and plugging in the WSI Global Education network.

Bookassist is one of the leading online reservations providers to the accommodation industry in Ireland with offices in Prague, Madrid, Paris, Roma, Vienna and Krakow.Role & Responsibilities • Managed and optimised Google AdWords Pay- Per-Click & Yahoo campaigns including long tail keyword listing, creative ad writing and ongoing split testing increasing conversions, maintaining a healthy ROI while reducing the Cost- Per- Click for over 30 clients• Search Engine Optimisation (SEO) including keyword, meta-tag, page content and structure reviews and link building for over 10 clients• Managing budgets of €500 to €10000 per month per client.• Monitoring and tracking R.O.I on a regular basis.• Setting up Web 2.0 portals for clients (Facebook, Twitter, Blogs etc.)• Monthly reporting on PPC campaign activities.• Onsite/Offsite SEO (META Tags, Code Validation, Link Building etc.)• Setting up Google’s functions and services (Google Analytics, Webmaster Tools, and Google Places etc.)• Ongoing site recommendations to clients in order to ensure traffic retention.• Regular contact with clients including regular face-to-face meetings• Constant monitoring of Search Engine Algorithms• Ongoing maintenance and suggestions for improvement to client sites. • Held weekly meetings with Account Managers on how clients could remove barriers to receive more bookings through their own website, and how to increase their brand awareness and customer loyalty.

Killarney, Co Kerry

• Worked in a team that transferred handmade drawing of farms to digital drawings using E-Reps• eREPS is a map-driven software support solution for the Rural Environment Protection Scheme (REPS) and it replaces the use of paper maps and hand held measuring devices

B.Sc Computing With Multimdeia

Final Year Project: Developed two player Tetris. Tetris was implemented in MX Director and integrated with Flash Media Server 2..

Education record