Steven Dunlop Email & Phone Number

Wexford, County Wexford, Ireland

My primary focus is assisting customers to succeed in their business goals by employing proven digital marketing strategies and techniques specifically developed for their unique requirements within budgets and timescales.With almost 40 years of varied experience in technical, business, and digital marketing I am able to gain a deep understanding of each customer's business and provide a highly effective and bespoke solution for each client.

Wexford, County Wexford, Ireland

Project: Website https://goodfoodireland.ie & https://goodfoodirelandshop.comDescription: Started with Good Food Ireland at a critical time in their journey, they were just about to launch a brand new website which had been under development by an external agency for the previous 18 months but still had extensive development requirements including the complete E-commerce aspects, the Members Backend and numerous other issues that needed to be resolved. Role Overview: The senior Digital Marketing person in the company. A high-pressure role requiring extremely high levels of IT knowledge and marketing skills to cater to an expansive range of responsibilities in order to manage the demands of such a large Online Presence.Responsibilities include:● Research and Strategy, Web Design and management, SEO, CRO, Content Marketing, Graphic Design, E-commerce, Social Media Marketing across numerous platforms, and Email Marketing.● Demand Generation has been a critical part of this function as the new E-commerce platform requires a totally new audience to the existing followers on the Website and Social Media platforms.

County Wexford, Ireland

Assist other small/medium enterprises to achieve their goals, with online presence and marketing/business consultation.• Provide a comprehensive Digital Marketing solution to SME’s who do not have the skills or time to operate an effective Digital Marketing Campaign themselves.• Services include a full situational analysis of the company, its services, products, competitors and potential clients.• We then develop a solution and strategy based upon the above research designed to provide maximum ROI within budget.• Individual services include professional web design and development, highly optimised content creation, in-depth Search Engine Optimisation, Search Engine Marketing (Google Ads PPC), basic CRM solutions using Caspio, Social Media and Social sharing, E-mail Marketing using Mailchimp. Ongoing management and monitoring of campaigns and recommendations based on findings.• Providing in-depth reports to clients covering monthly results including, but not exclusive to, web site traffic, sources, notifiable trends, conversions and recommendations.• Keeping clients Online Presence up to date with all the latest requirements. i.e. Mobile Friendly, Google Algorithms.• Keeping up to date with the latest trends and marketing tools and providing digital marketing and business advice to clients.• Constantly upskilling and obtaining additional certifications in order to offer a more comprehensive service.

Assisting Peter Coughlan with Digital Marketing for his Online Training Platform www.petercoughlan-academy.com on a Freelance consulting basis.The platform is based on the Kajabi system, in the initial stages of SEO and CRO on the existing website.We are currently testing advertising various Social Media Platforms including Facebook and LinkedIn across 3 countries, USA, UK and Ireland for the most effective platform. Using both Image and Video Ads. Using Facebook Ads Manager and LinkedIn Ads Manager.The Ads are linked to specially designed Squeeze pages with a relevant Offer i.e. eBook or Freemium Training Video. This is then connected to Automated Emails designed to move the Leads along the Funnel to making an eventual purchase.The first round of image Ads have been tested we will compare the results with the second round of Video Ads to enable a strategy adjustment if necessary.The Video Ads received over 5% CTR on LinkedIn and between 1.5 and 2% on Facebook.

Carlow, Ireland

Stryve is the amalgamation of vCloud.ie, a Cloud Solutions Technology company and T2, a full-service digital agency based in Carlow. I was responsible for bringing the two existing brands together culminating in the creation of a new Brand and Image. This involved coordinating with a London based Creative Agency in the development of the new brand and website within the Boards directives, reporting directly to the CEO. During this time I gained a deep understanding of the technical aspects of the industry including Private and Hybrid Cloud Computing using VMware Virtualisation, Veeam Backups, Zerto Disaster Recovery and numerous other “As a Service” products.I produced high-quality relevant content for both the website and whitepapers including high-level SEO resulting in existing websites showing a rapid increase in exposure and a new website that is ready to launch.I was re-exposed to Wordpress which is used for the existing websites and Webflow which is the platform being used for the new brand.This was a strong hands-on role, but I also managed a small team of specialists which include a web developer, PPC specialist and a part-time content creator.

Cape Town, Western Cape, South Africa

Digital Marketing Manager 2010 – 2019The Techno GroupAchievements:• Started the digital marketing department for an established company who although already had a website it was only attracting only a few hundred monthly visitors. I increased business by 60% over a 3 year period. • I built up the website traffic to in excess of 2000 relevant website visitors per month, 1600 from free organic traffic. The company enjoyed a dominant number one position on Google SERP’s attracting the same amount of traffic as its top 5 competitors put together. • The website showed a monthly CTR of 6-8% and average Google ranking position of 5.3 across 150 keywords, the nearest competitor ranked at an average position of 31.5.• The company was eventually receiving well over 50% of their work directly via their website, up from 0% a few years earlier. The website was attracting a large increase in B2C business from 20% up to 45% greatly reducing referral commissions to middlemen. I put automated systems in place, using Google Tag Manager and Caspio Systems that accurately tracked the sources of work enabling us to better strategize.• The website was operating at a 5% Conversion Rate for paid business and also a further 5% in terms of potential leads.• I put procedures in place that tracked and improved conversions on mobile devices.• The company requested that I move the website to a different URL; I did this with minimal negative impact to their business or website traffic following a carefully planned strategy.• I was running a highly effective Google Ads Campaign for this client running at Cost per Conversion of €12.50 with an ROI of 3900%.• This company also made use of a second website that I developed for their projects division which received 1200 Google Organic Clicks per month, with a CTR of 5.8% and ranks at an average position of 9.3 in the country.

Cape Town, Western Cape, South Africa

Ran a small specialised enterprise in the audio/video and other specialised technologies.• Director and founder of a small highly specialised technology company specialising in Home Entertainment and Automation, Clipsal C-bus, Control4, Home Theatre.• I was responsible for all aspects of the business, from Marketing and Sales to Finance and Personnel Management.• I also negotiated National Rights to a new locally manufactured Wireless Automation System; I built up a network of National outlets of approximately 50 Wholesalers and Lighting Shops. The product was also sold via e-commerce. Attended Trade Shows.

Cape Town, Western Cape, South Africa

Ran a medium enterprise specialising primarily in the electrical industry.• Founding member of a company that operated in the property industry providing compliance certificates to homeowners when selling, we dealt with Estate Agents, Attorneys and Homeowners.• I was responsible for the successful building and day to day running of the company which I eventually built up to a staff complement of 30 people.• This was the pre-digital era, Marketing and Sales was more traditional with personal selling in the B2B arena and print advertising in the B2C arena. I often provided presentations to audiences of industry stakeholders.I was responsible for all aspects of Sales, Marketing, Personnel, Finance-Budgeting and Administration.• This company is now the largest of its kind in Cape Town and I still consult for them today.

Worldwide

Operated as a GSM Engineer for Motorola on various GSM networks around the world as an OMC Engineer, Unix System Administration, BSS Engineer and on the Iridium Satellite Telecommunications project. Projects included Unix System Administration in Hong Kong. OMC and BSS Engineer on the Iridium system in Phoenix, South Korea, Italy and Russia. Performed various duties in Egypt, Gabon and Turkey before settling into Sub Saharan Africa support for the last few years.

Cape Town, Western Cape, South Africa

As a network controller in the Network Management Centre, I was responsible for the maintenance of the Vodacom network as a whole, during my shift. Majority of my experience was gained on the Motorola BSS equipment, although I also spent a lot of time on the equivalent Alcatel equipment and Siemens D900 switch. Duties included routine checks on the network, monitoring statistics and network health, reacting to faults and maintaining a trouble ticketing system on faults to ensure that faults were fixed. Performing downloads, uploads and ad hoc database changes from the OMC-R.Transferred to the System Administration section of the Network Management Centre, responsible for all UNIX machines within the company.Gained experience in the system administration of Sun machines running Solaris and HP UNIX, know the operation of the Motorola OMC-R very well and the Alcatel OMC-R to a lesser degree. Wrote scripts to perform simple tasks for operators to use. Maintained the Configuration Management database on the OMC-R. Backups of all systems on a regular basis. Monitored performance of machines on a daily basis, and fixed any faults. Did upgrades when necessary. Responsible for maintaining the X25 network

Cape Town, Western Cape, South Africa

Responsible for the design and building of industrial automation systems using switchgear, PLC's and Variable Speed Drives along with 3rd party instrumentation, according to client’s requirements and ISO 9002 standards. Supervision of workshop staff to ensure timely completion of projects. Maintenance of stock levels. Client training in PLC’s and the programming thereof. Constant liaising with clients in connection with project updates and changes.

Cape Town, Western Cape, South Africa

Responsible for the maintenance of all customer equipment in an entire exchange area, from telephone instruments to PABX’s.Transferred to PABX Head Office, responsible for the issuing of Schedule of Requirements and Certificate of Compliance for the whole country.

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