I was able to get to the "next level" within the mortgage industry by routinely measuring KPI's, analyzing the results, and then implementing enhanced procedures for execution by my staff. By consistently creating & enhancing our SOP's based upon the KPI analysis results allowed us to deliver our 7 guarantees to our clients each and every time. Here is our success formula:Employees, Recruiting, Evaluation, Retention* Recruiting and hiring practices* Thorough Evaluation and Interview Procedures* Retention efforts to maintain our employees* Infuse advocacy among employeesCompliance, Quality Control, Etc.* Quality Control policies and procedures * Compliance strictly observed and followed* Zero-Tolerance Policy for Loan FraudCreating Advocates (Fans)* Customer-Centric Focus* Delivering upon our Promises & Guarantees* Timely communication with clients & partners* Ask for testimonials and permission to use themPerformance Analysis* Key Performance Indicators (KPI's) tracked* KPI's measured and analyzed for results* KPI analysis results used to create new plan* Implement new plans for enhanced executionCustomer Relationship Management* CRM utilized for email, phone, & mail* Database management of all past clients* Newsletter BD, Anniversary, & holiday cardsPriority Partner Program* Industry-related professionals (i.e. Realtors)* Non-industry organizations & affinity groups* Create "win-win" relationships for partners* Focus on what we can do for our partners* Create Advocates (Fans) by delivering consistently GUARANTEES: Lucky "7"1. Easy: Hassle-Free Experience2. Quickly: Completed in Least amount of time3. Consistently: We Deliver each and every time4. Lowest Interest Rates & Best Terms5. Loan Programs to fit your individual needs6. Dedicated Contact Person available to assist you7. Timely Status Updates & Constant CommunicationWe deliver all this and more to our clients & priority business partners!