Through over 13 years of working for a fortune 60 company I gained a mindset for optimizing organizational performance, revenues, sales, P&L, and business strategy. I am a high-energy, hands-on leader with widespread acumen, executive-level competencies. I've held senior level sales roles at Sysco where I hired, trained and coached high performing teams of up to 100 including directors and district sales managers. Collaborating with senior leaders I increased declining gross profit dollars by 4% and sales to $264 million or 6% through implementing effective performance management techniques. Working with field and market leadership I effectively reduced turnover 25% though implementing and executing field training programs and initiatives. I am know for being a visionary and thought leader who crafts effective sales strategies that advance the strategic direction providing favorable outcomes. I believe leadership is the capacity to influence others motivated by passion generated by vision, produced by conviction and ignited by a purpose.
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Vp National SalesUs FoodsSacramento, Ca, Us
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Regional Vice President Of SalesLakeshore Learning Materials Oct 2023 - PresentSacramento, California, United States -
Director, Local SalesSysco Northern California Aug 2020 - Jun 2023Sacramento, California, United States• Rebuilt sales team of 74 people with 8 direct reports, improving results incrementally year over year.• Increased declining gross profit dollars by 4% and sales to $264 million or 6% through effective performance management techniques.• Achieved YOY new customer acquisitions by 15% in 3 years by managing a proactive sales approach.• Spearheaded innovative approaches to resource allocation and strategic planning to build profitable districts.
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Vice President SalesSysco Sacramento Oct 2019 - Aug 2020Sacramento, California• Crafted overall sales strategies to lead a high-performing team of 100 with 3 directors as direct reports.• Boosted case growth 8% by developing directors, communicating expectations, and leveraging the company's resources.• Worked with operations leaders to consolidate and streamline routes translating to $200K bottom-line improvement.• Negotiated and closed profitable sales contracts with new and existing customers to increase net new customers 12%.• Increased revenue by 9% by crafting short and long-term sales strategies to gain market share, uncover new sales opportunities. -
Vice President SalesFreshpoint Central California, Inc. Apr 2018 - Oct 2019Modesto, California• Achieved sales goals and targets by developing inside, outside, and retail sales teams of 15 with 3 direct reports.• Developed and implemented field sales training program leading to increased productivity improving customer acquisition by 35%.• Established CRM and increased sales to $165 million or 12% leading to improved sales forecasting, account tracking, and performance management.• Worked with CFO and Profit Management on fixed margin strategies resulting in 5% increase in gross profit. -
Vice President Of SalesSysco Jul 2017 - Apr 2018Anchorage, Alaska• Hired, trained and developed high performing team of 25 with 3 direct reports driving growth through performance management.• Formulated and executed strategic initiatives to improve product offerings increasing organic growth by 15%.• Increased gross profit 18% by evaluating costs against expected market price points and set profitable price points.• Created additional revenue streams resulting in 20% top-line sales improvement by introducing new product lines. -
Director Of SalesSysco Mar 2015 - Jul 2017Anchorage, Alaska Area• Hired, supervised and coached 16 employees on sales strategies to optimize performance.• Grew topline sales 20% increasing gross profit dollars 8% through managing sales cycle and executing on local sales strategy.• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.• Reduced annual customer churn by 75% through more frequent contact, targeted promotions, outbound sales sales training, rebate incentive program and establishing realistic goals
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Business Development SpecialistSysco Feb 2014 - Mar 2015Anchorage, Alaska• Developed new customer strategies to capture market share and increase customer penetration• Generated over $4 million in sales through consultative upselling and net new customers• Planned marketing initiatives and leveraged referral networks to promote business development• Came up with detailed plans to enhance sales management and prioritize long-term business goals.
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Marketing AssociateSysco Sep 2009 - Feb 2014Anchorage, Alaska• Leveraged CRM (salesforce.com) effectively to manage route and maximize efficiency. • Consult with customers to best leverage our value proposition to optimize their business. • Grew route size from 1.5 million to 3.5 million over 4 years• Four-time corporate award winner: Double digit sales and gross profit dollar growth FY10-FY13.
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Executive ChefHilton Anchorage Feb 2008 - May 2009Hilton Anchorage• Lead and developed team of 30 with 5 direct reports responsible for 25,000ft of banquet space with 3 food outlets. • Directed procurement, and overall food operations of more than 5 million dollars of revenue. • Met or exceeded corporate standard of 28% food cost and 12% labor cost yearly.• Managed all aspects of this full-service kitchen and banquet facility, developing outlet and banquet menus.
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Executive Sous ChefHilton Anchorage Mar 2006 - Feb 2008Hilton Anchorage• Developed menus and recipes for banquets and restaurant outlets. • Effectively managed food and labor cost to achieve monthly targets. • Collaborated closely with the Executive Chef to conduct staff meetings and resolve service, product, and personnel issues.• Effectively managed and assisted kitchen staff in producing food for banquets, outlets, and room service.• Maintained accurate records of all foods purchased and/or stored in a method to maintain in good standings with the department of health.
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Kitchen ManagerHilton Anchorage Apr 2004 - Mar 2006Anchorage, Alaska Area• Managed perpetual food inventory for three outlets and banquet facilities. • Determined purchasing specifications and budgetary allotments for entire kitchen. • Coordinated all banquet events to ensure they went out on time with appropriate food and equipment. • Maintained Kitchen cleanliness and sanitation through correct procedures
Don E. Skills
Don E. Education Details
Frequently Asked Questions about Don E.
What company does Don E. work for?
Don E. works for Us Foods
What is Don E.'s role at the current company?
Don E.'s current role is VP National Sales.
What schools did Don E. attend?
Don E. attended University Of Alaska Anchorage.
What skills is Don E. known for?
Don E. has skills like Food, Culinary Skills, Menu Development, Catering, Food And Beverage, Banquets, Restaurants, Food Industry, Cooking, Menu Engineering, Key Account Development, Marketing.
Who are Don E.'s colleagues?
Don E.'s colleagues are Loiland Jon, Walter Malone, Mike Van Hove, Joe Wittkopp, Brandon Buechel, Richard Guay, Sabin Priddy.
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Dr. Don Lloyd Cook AIGP, CIPP/US, CIPP/E
Fayetteville, Ar3bridgeandpost.com, feeva.com, gill-law.com -
Don Edwards, JD, FIP, CIPP/E, CIPM
Atlanta, Ga
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