Donna E. Email & Phone Number

Responsible for $19M in Sales annually across the Kroger enterprise developing key strategies, financial, promotional and distribution plans on Right Guard, Schwarzkopf, got2b and Dry Idea* Successfully developed and launched strategic business plans that delivered YOY growth, including the new line of Schwarzkopf resulting in +$5M incremental dollars* Created strategic partnerships with key stakeholders, utilizing multiple data sources, and cross-functional collaboration resulting in deeper relationships with Kroger

Responsible for $39M Laundry & Home Care Lines across the Kroger enterprise developing key strategies, financial, promotional and distribution plans on Purex, Renuzit, Soft Scrub and CombatSuccessfully created and managed P&L mix strategy resulting in profitable gains * Led Team in participation and budgeting of Shopper Marketing for 84.51 and KPM Management* Led and managed Team, including key Category Manager and Business Analyst* Led and managed the Broker partnership across the Brands and instrumental in transition from Broker to Direct Sales Team

Responsible for $22M Cleaning and Personal Care Lines across the Target enterprise developing key strategies, financial, promotional and distribution plans on Renuzit, Soft Scrub, Combat and Right Guard* Delivered +12% distribution gains and sales initiatives through strong consumer analysis, profitable assortment management and creative selling* Exceeded sales and profitability goals through development of strong Trade Fund execution and P&L management

Responsible, including shared responsibilities for $100M Laundry and Personal Care Lines across the Target enterprise developing key strategies, financial, promotional and distribution plans on Armour, Purex, Dial and Renuzit* Created, developed and implemented strategies on the Armour brand driving increased sales and profitability enabling a smooth transition of the Brand sale* Delivered key analysis and customer centric presentations across multiple categories and brands

Greater Minneapolis-St. Paul Area

Responsible for delivering strategic plans and execution tactics at Category and Brand level on Banana Boat* Delivered +20% Dollar Sales growth YOY achieving #1 Brand Share through targeted consumer analysis* Successfully grew Incremental Dollars +$3.2M and $ Share +5.4pts * Gained first-ever “Home” location in peak season priority Front Sales Plan

Westport, Ct

Responsible for developing, analyzing and implementing National Account strategies to meet company and customer objectives through team collaboration across all channels on Playtex Baby and Feminine Care* Developed, forecasted, implemented and analyzed all channel strategies in partnership with Channel Team Leaders* Successfully led and managed the execution of all Consumer Trade Shows in coordination with strategic partners

Westport,Ct

Led and managed Mass Merchandiser programs to deliver brand objections through strategic planning across all channels on Playtex Baby and Feminine Care* Key lead in Shopper Marketing development and execution on consumer centric promotions on the Wal-Mart, Target and ToysRus accounts* Collaborated, developed, implemented and executed key strategic initiatives in partnership with Customer Team leaders and Corporate Brand Teams