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http://ourinsidevoice.comAn investigator, an articulator, an unfurlor (spellcheck hates that). These are probably the best descriptions of what I do: I engage in the act of discovering, cracking open emotions and behavior, and the articulation that leads to better strategies, better ideas and better innovation. I am constantly amazed by humans. What makes us tick, run to or run away, hope or fear. That beneath the surface of our code-able algorithmic behavior lies emotions that signal what we want, love and why we attach. It’s uncovering the WHYs that drives me. And collaborating with organizations to move bravely, boldly into a human-centered world where changing behaviors and beliefs become a strategic vein to tap. Where cultural shifts become the source for new ideas, and innovation. I am passionate about creative development, working collaboratively with teams to develop together creatively, to innovate, and lay the foundation for new ideas. I always have 5 minutes to talk about humans and ideas. PM me if you want to connect.
Dmurphy Insights, Llc
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Owner Dmurphy Insights, Llc And Inside VoiceDmurphy Insights, Llc Dec 2019 - PresentWherever You Are.
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Svp, Consumer Insights & Culture LabDiscovery Communications 2010 - Dec 2019Donna imagined and created a bit of a ‘skunk works’ called The Insight Lab for Discovery Communications, LLC in 2010 and expanded to a lean, agile, whip smart team in 2011. Beyond the “what” to answer “why” and “what next”, Donna leads The Consumer Insight Team in de-coding deep motivations that pull viewers to content. Through investigation that cracks open cultural themes, shifting desires, striking patterns in behavior, why we watch what we watch, to the pivotal intersections of people (of all shapes and age) and technology, this group is designed specifically to set in motion new areas of behavioral insight for creative exploration and innovation. For that, she focusses on architecting a foundation of profound understanding of human and consumer behavior. Donna developed methods for innovation that continue to drive new ideas and prove successful. -
Vp Insights LabDiscovery Communications 2010 - 2011Using Design Thinking, ethnography, innovative qualitative and quantitative methods, Donna laid the foundation for new approaches and understanding of behaviors as it related to content, and to larger cultural themes. In tandem with generating powerful insights, she created Innovation Sessions for creative teams to put the insights into direct use.
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Vp Marketing StrategyDiscovery Communications 2008 - 2010Joining Discovery in July 2008 as lead strategist for the Discovery Channel Marketing team, she managed the strategic re-positioning of Discovery Channel and Science Channel in 2010. Led the team through two of the highest rated seasons of Deadliest Catch, the inaugural fanfest CatchCon, launch of LIFE, Planet Earth’s sequel, and the highest rated Shark Week in 22 years.
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Consulting Product Development & Strategic PositioningWarnaco, Audible, Cmt, Mtvn, Hbo 2003 - 2009From product development to strategic positioning to articulating partnerships. -
Marketing & Brand Strategy ExperienceMccaffrey & Mccall, Mccann Erickson, Kirshenbaum Bond & Partners, Mother Ny, Redscout 1993 - 2008NycWith over 20 years in branding and account planning work, Donna has worked on some of the most iconic, consumer brands; Snapple Beverages, Mercedes-Benz, General Motors, Warnaco Intimate Apparel, Target Stores, Diaggeo, Virgin Mobile, Radio City Music Hall, Audible.com, AMC, MTVN and TBS. Along with Brand Strategy, she developed a passion for product innovation while working on Diaggeo and Warnaco new product development – booze and bras.
Donna Murphy Skills
Donna Murphy Education Details
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Anthropology, Mythology, Non-Fiction Writing, Fiction Writing -
Summer Writers Workshop -
Creativity Workshop, Prague -
Certificate Photography -
Ba Marketing + Photography
Frequently Asked Questions about Donna Murphy
What company does Donna Murphy work for?
Donna Murphy works for Dmurphy Insights, Llc
What is Donna Murphy's role at the current company?
Donna Murphy's current role is Articulating WHY | Research, Culture, Strategy| Surfacing the Signals.
What is Donna Murphy's email address?
Donna Murphy's email address is do****@****ery.com
What is Donna Murphy's direct phone number?
Donna Murphy's direct phone number is +121254*****
What schools did Donna Murphy attend?
Donna Murphy attended University Of Oxford, Department For Continuing Education, University Of Iowa, Creativity Workshop, Prague, New England School Photography, University Of Northern Iowa.
What skills is Donna Murphy known for?
Donna Murphy has skills like Digital Strategy, Television, Digital Media, Integrated Marketing, Broadcast, Advertising, Strategy, New Media, Consumer Behavior Research, Writing, Creative Direction, Content.
Not the Donna Murphy you were looking for?
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Donna Murphy
Neptune City, Nj9aol.com, comodo.com, eplus.com, emaint.com, workwave.com, infragistics.com, itarian.com, infragistics.com, rackspace.com -
3siena.edu, agustawestland.com, leonardocompany.com1 (518) 7XXXXXXX
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1uwgcnj.org2 +185684XXXXX
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Donna Murphy
Assistant Vice President And Research Administrative Officer | Federal Reserve Bank Of RichmondMidlothian, Va -
3decern.com, 3com.com, adecco.com2 +161750XXXXX
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