Donna Ruch Email & Phone Number

Dallas, Texas, United States

Specializing in marketing and creative staffing for enterprise level National Accounts. Source and interview top talent and working with enterprise companies to build relationships between people and companies.

Addison, TX

• Off-Premise responsibilities includes managing incentives, inventory and product launches with distributor, presenting at GSM meetings and to retailers like WB/Costco, Pinkies, Spec’s and Whole Foods, creating and.
• #1 sales in country in October for new product launch
• Managed sales into 4 out of 6 State Chains in 6 months of product launch
• Wrote and filmed brand videos for portfolio to be used for training and product launches

Dallas/Fort Worth Area

Partnered with Culinary, Supply Chain, Operations and Finance to develop, test and execute all aspects of innovation and marketing. Managed menu mix analysis, menu engineering, pricing and consumer insights studies, nutritional analysis and PR announcements. Worked closed with Training & Development to ensure all materials for testing and rollout were.

Dallas/Fort Worth Area

• Manages multiple accounts with beverage programming and supplier partnerships. Responsibilities include yearly supplier support negotiations, creating Marketing calendars and promotions, beverage menu consulting.
• Completed multiple Menu Mix Analysis that resulted in top selling drinks and lowered beverage costs
• Conducted glassware study for Arc Cardinal to define segmentation needs
• VIBE 2017 Panelist: Experience Our Bar Safari
• Lead Account Manager on Luxco brands Marketing project, creating new drink platforms and promotional programs for Casino, Cruise Line, Theme Park and Casual Dining segments

Greater Denver Area

• Lead creative work on beverage program including innovation of new platforms and products, chose all new product partnerships and items, elevated program through educating and inspiring team members. Presented ideas.
• Increased beverage alcohol by 5+ million dollars in annual revenue, Adult boozy shake category increased more than 200%
• Included in FSR Magazine Toast to 20 Beverage Programs 2013 and Beer Milkshake media results: 900 stories and 72 million media impressions
• Upgraded a declining margarita platform that resulted in +0.4% year over year growth
• 2013 VIBE Best Beer Program Award (Beer sales increased 12.7 %)
• Participated on strategic teams that would drive brand strategy and innovation focus such as, Brand Transformation Initiative, 2015 Menu Strategy Offsite and Menu Essence Brainstorming Committee.

• Program Manager (Bar and Beverage) Innovation December 2008 – March 2012Manage all phases of beverage menu implementation from development to introduction to the field. Work closely with consultants and supplier.
• Received numerous Presidential Awards for performing “above and beyond” on projects including multiple World Bartender Championships, Global Business Conference, Caribbean Menu Platform, Project RISE and Raise The Bar.
• Achieving a 100% accuracy rate while staying within project deadlines on multiple, consecutive Menu Implementations.Menu Innovation Project Manager (Food & Beverage) January 2007 – November 2008Managed product.
• Hosted Contest Incentive Winners in Guadalajara, Mexico for tequila educational trip.Innovation Team Executive Assistant (Food & Beverage) May 2006 – December 2006Responsible for tracking cost center budgets for R&D.

• Company owned multiple staffing companies mainly located in the Western U.S. with a “temp to hire” opportunity as well as direct hire for clients needing help.Recruiting Account Manager/TrainerResponsible for.
• Managed wide client base covering administrative, clerical, accounting and finance candidates.
• Established office record of $20,000/month in direct hire placements.
• Trained newly hired Service Coordinators and headed up the “Staffing Associate of the Month” program for the state of Texas.

• Responsible for new client development, expanding current accounts, off-site client visits, and recruiting. Made 50 - 75 cold calls daily. Serviced, maintained, and expanded client base and obtained job orders.
• Highest Sales Performer in Permanent Placements for 3 consecutive quarters
• Employee of the Year 2002
• Promoted to Assistant Branch Manager Q3 2003

Divisional Food & Beverage Services Trainer Facilitated divisional orientations for hourly/salaried employees, as well as responsible alcohol vending and food safety. Organized and tracked employees, management training, and Food Handling certifications. Provided communication link between HR and the operational staff. Partnered with the management team to.