Donna Conner Email & Phone Number

Contract Consultant

Harnessing Agile horsepower to deliver value through global programs, mobile apps, adaptive websites, and back-end IT systems to support client's vision. Highly organized seasoned professional with strong analytical and presentation skills. An exceptional collaborator and strong team leader who effectively bridges technical and business worlds seamlessly. A flexible agile team leader known for delivering exceptional results through deep experience and innovative problem-solving. Well versed in project management practices, Six Sigma, and Agile/Scrum Methodologies. Achieved SAFe 4 Scrum Master Certification.

Enterprise Customers Group- Executive Engagement Team

Business Owner for MSFT’s two Tier One Corporate Executive Engagement Forums focused on the Fortune 500 Chief Information Officers designed to change perception and drive loyalty and deliver an experience on par with Bill Gates CEO Summit. • Event Management: Responsible for event planning and logistical coordination to deliver 2 conferences for 300+ attendees in locations around the globe; Rome, China, Paris, Lisbon, and other locations as well as using Microsoft's Executive Conference Center on the campus in Redmond. • Designed programs for field offices to replicate in Russia, LATAM, and USA to extend reach local CIOs who were significant to the field and the local offices, but were not eligible to attend the corporate events.• Budget Management: Responsible for managing a $3.2M annual budget within a +/- 3% variance.• IT Integration: Worked closely with our Global CIO to develop demos and share best practices as MSFT’s “First & Best Customer”; worked closely deploying products to our 125,000 employees before releases to the public. • Chief of Staff Support: Developed consistent communications, demos, and reinforced the IT organization’s vision and culture through planning and execution of the Global CIO’s external communication strategy to, and with, the Fortune 500 CIOs.• Trusted Advisor: Demonstrated honesty, responsibility, integrity and fulfillment of commitments and became a trusted advisor to the Global CIO who would be a key reference.

Exchange & Live Meeting Product Teams

Designed, built, and executed programs across a partner portfolio of 100+ Strategic OEM, ISV and SI Partners including Dell, HP, and Intel to drive loyalty and growth for Exchange and Lync Products. • New Product Development: Responsible for leading end-to-end partner campaigns to drive revenue and Microsoft’s strategic objectives. Grew Partner revenue by over 300% during my tenure, grew team from 2 to 10.• Consumer Insight/CRM: Researched customer needs through qualitative and quantitative research, concept development, and data analysis to target opportunities for new sales as well as competitive sales wins. • Partner Ecosystem Recruitment: Designed competitive recruitment program to convert/ train Cisco’s VoIP partners; built, trained, and managed a sales team whose mission was to drive increased sales via these competitively recruited partners. • Revenue: Increased enterprise partner revenue to over $1.5B annually and grew ecosystem by 43% in first year. • Integration with Engineering: Built bridges and developed close partnership between engineering teams and marketing to drive early adopter programs that enabled application availability at launch (Anti-virus, telephony manufacturers. etc.) • AR/PR: Drove high-profile 3rd party launch activities for Exchange & Live Meeting as part of the Vista/Office/E12 Launch.

Central Marketing Organization (Cmo)

Responsible for building out a new Call Center Team focused on following up on Marketing Go-To-Market Campaigns and prospects. Developed business processes to drive role and goal alignment across 7 discrete Product teams enabling standardized approach to GTM campaigns WW. • Call Center, Telesales Account Management: Hired, trained, and built a call center team of Telesales representative to monitor activities in the field, follow up on problem areas, and close the gap between campaigns and sales follow up to increase revenue. Achieved 54% increase in proposals and a 9% increase in revenue the first year and continued YoY growth.• Marketing & Campaign Management: Responsible for management and orchestration of all Go-to-Market campaigns across 10 product groups and 56 worldwide subsidiaries. Managed the Rhythm of the Business for Marketing VP. Instituted Six Sigma and PMP processes for traceability and process improvement.• IT Integration with CRM Systems: Worked across both business and IT to build interfaces within the Siebel CRM system to allow for campaign effectiveness, measurement, and tracking. Drove strategic capability planning of business opportunities based on customer data, key metrics & industry benchmarks. • Business Operations: Provided business analysis, drove on-going audit and optimization of message performance vs. KPIs, and identified and implemented operational efficiencies for the business area.

Enterprise And Mid-Market Customers

Account Executive responsible for $1M revenue quota from key Media and Publishing accounts. Developed Sales goals, built a repository of reference accounts from among key enterprise customers, and acted as the Industry Marketing spokesperson for our AR/PR contacts and publications within the industry. • Product Marketing: Created a series of B2B campaigns to drive penetration and revenue for the BackOffice suite of products and developer tools. Increased NT sales among targeted accounts, helped roll out first database (SQL Server) and increased revenue 10X from ~$100K to $1M in 2 years. Exceeded sales quota each year.• Product Evangelism: Drove lighthouse wins among key accounts within the industry to achieve, and exceed, sales quota. Leveraged wins, developed case studies and collateral targeted toward industry-specific pain points.• Competitive Sales Programs: Launched Lotus Notes compete programs and worked closely with Microsoft Consulting, third-party partners, and technical sales teams to deploy pilot programs featuring Microsoft portfolio of products to IBM's premier Lotus Notes accounts.• AR/PR: Managed executive support for our Senior Leadership speaking at events (Bill Gates, Steve Ballmer).

Part of the team working on Microsoft’s first CD for Developer: Mastering Visual FoxPro

Denver, Co

Managed technology at start-up that transformed traditional print content (arts, entertainment, and classified ads) into one of the first online web portals. - Customers included the San Francisco Chronicle Examiner, Atlanta Journal Constitution, Boston Globe, McGraw Hill, Gannet Media, and Washington Post. -This business unit was later sold to America Online; the IP became a part of the Digital Cities franchise.

Microsoft Marketing Certificate Program

Education record

Organizational Politics, Social Psychology of Leadership, Project Management Training, Dale Carnegie Leadership Seminar, Dale Carnegie.

Education record

Target Account Selling®, Solution Selling®, Negotiation, Game Theory, Business Strategy, Dale Carnegie Sales & Effective Speaking Courses.

Microsoft Sales And Marketing Program

Six Sigma Green Belt Certification

Six Sigma Greenbelt Program, Advanced Project Management and Organization, PMO

Journalism And Technical Communication

Safe® Scrum Master, Safe® Scrum Master