Industry leading marketing project management, instituted ground breaking solutions to align with company goals, achieved 100% targeted goals before deadline and under budget.

Part of the Marketing Team tasked to manage customer outreach for 2.0 projects with a total budget of $20 million and a total outreach of 1.1 million customers. Lead Project Manager for roll out of TOU customer program. Develop digital packages for email, website, social media, SEO.Edit, write for web, social, email, video, print, scripts SEO, Google Analytics, HootsuiteEmail and direct marketing Script writing and productionDigital content

Relaunched and managed custom marketing bilingual celebrity focused traditional and digital magazine focused on acquisition and retention. Launched custom marketing publication focused on African American segment. Evaluated and implemented strategies that increased revenue and brand growth. Created new revenue streams with innovative products and programs. Developed integrated digital strategy for website and social media including editorial plan and content. Monitored and evolved inter-departmental processes for efficiency. Winner of fourteen awards including two International Hermes Awards.• Defined and set each publication’s standards for performance and overall policies of each title including website. Ensured deadlines and budgetary parameters are met. Originated article ideas; acquired images for covers and stories, wrote, assigned and edited all content for print and online. Managed day-to-day operations including budgets, time-lines, production and releases. Created editorial calendar.• Worked with sales and marketing staff to create print and online initiatives to bring in key clients in the cable industry such as Comcast, Cox, etc.• Created unique acquisition products for clients such as the Lookbook special issue, a digital product that focused on World Cup and soccer. Worked with TV Networks (FOX and NBC Universo/Telemundo) and FIFA to secure assets, rights and releases (video, images, logos, etc.) as well as brand compliance. Developed Lookbook social media for clients. Results:o Cox es Deportes Lookbook and Social Media Campaign with Click through rate: +167% above benchmark

Digital and Print Editor for Kraft Foods, Meredith Integrated Marketing- MIMCreated and developed content plan for Food & Family/Comida y Familia magazine and Kraft Website, email program, social media and mobile club. Assured cross channel integration across multiple platforms, including web, email, print, social media/community and mobile to ensure consistency in the program. CTA consistently above benchmark. Worked with Kraft kitchens on recipe development, organized and produced food photo shoots.

Participated in family and cooking themed segments for Meredith Video Solutions and Better TV.

Culled past issues of the magazine to create a special edition with Kraft as single advertiser. Secured all permission and rights from celebrity cover image to story. Actualized all stories.

Freelance celebrity writer.

Part of original launch team of women’s lifestyle magazine that attained position in market as #3 in second year. Led, directed and managed day-to-day operations to meet deadlines and stay within budget approximately ($150,000 per issue). Developed, maintained and managed network of freelance journalists to support multiple publications. Assisted in creating editorial calendar and lineups and communicated concepts and stories to publisher and sales staff. Negotiated and coordinated celebrity covers, conceived cover lines and edited all stories. Conceptualized and wrote family focused sections such as Healthy Kids and My Family.• Generated media coverage reaching over 23 million consumers and bringing in major advertising sponsors by collaborating with edit team to innovate and launch franchise issues (e.g. Green Issue and Women Who Inspire [became special on V-me TV]).• • Directed digital packaging for editorial distribution channels.• Drove efficiency and productivity improvements that led to controlled spending by creating financial management process.• Solicited and secured all-rights to manuscripts for company by directing legal department on master, license and first rights contracts with the majority of freelance writers signing work-for-hire contracts.

Relaunched three magazines focusing on expectant mothers, babies 0-12 months and parenting, respectively. Advised on redesign, coordinated all content, freelancers, edited all stories and managed editorial budget totaling $190,000 annually to meet all deadlines.