Donna Green Email & Phone Number

Sanger, Texas, United States

United States

Celina, Texas, United States

Plano, Tx

In my current position, I preside over a 22-member, cross-functional team and design and execute digital and engagement marketing strategies to source 6k candidates monthly and filling five positions quarterly for the leader in healthcare safety and technologies.My claims to fame are launching social and digital media ad campaigns across LinkedIn, Facebook, and YouTube that garnered 136k impressions and acquired 3.85k new followers, decreasing third-party agency expenditures by $1M (200% of goal) through the development of an improved lead generation strategy across print, social media, and digital channels, and reducing annual media expenses by 25% by spearheading negotiations with print, TV, and radio media outlets and event venues.I’m also credited with organizing 50 – 60 career fairs annually that average 100 attendees each and achieve a 47% fill rate while increasing communication and collaboration between marketing and recruiting personnel resulting in higher prospecting and candidate sourcing volume. To perpetuate our forward momentum, I always make time to mentor high-potential employees, which has enabled the promotions of two team members to Team Lead and I&D Program Manager.

Arlington, Tx

I accepted a five-month contract with the National Independent Automobile Dealers Association that represents over 38k used vehicle dealers across the U.S. to create enhanced digital and print marketing collateral and launch promotional activities aimed at boosting new memberships by 15% on a $1M annual budget.In a relatively short timeframe, I managed to increase annual convention registration by 20% through email, text, print, and calling campaigns while guiding the planning and execution of fundraising events including silent auctions, political party dinners, and a golf tournament that generated $6M annually and growing our partner portfolio by 50% through aggressive outbound prospecting initiatives.

Dallas/Fort Worth Area

I was recruited by this online secondary pharmaceutical ordering service from PBA Health to guide the planning and execution of the company’s attendance at 50 tradeshows / industry events. I placed significant focus on securing sponsorships and managing vendor relationships to minimize costs.By leading vendor renegotiations, I secured a 35% material handling cost reduction. Additional successes include acquiring $60k in strategic sponsorships, improving our email campaign messaging leading to a 50% decrease in opt-outs (125% of goal) and a 12% increase in event revenues, and creating ad-hoc SFDC reports to analyze the performance of each event (e.g., total interactions, leads generated, and customer pain points).

Irving, Tx

I earned a promotion within General Electric’s financial services division and assumed responsibility for directing all marketing efforts related to the internal Crotonville Leadership Institute. During my tenure, I developed and launched a new leadership program across the U.S. and Canada that achieved a 98% attendee satisfaction score.

Cincinnati, Oh

• Global program management of leadership development courses• Lead initiatives to drive virtual engagement for learning through mastering programs such as Captivate and E-publishing• Co-led development of learning portals for all GE Aviation sites• Negotiated pricing with suppliers to reduce expenditures that resulted in cost reduction• Negotiate contracts with major suppliers• Led a team of 4 course coordinators• Monitored budgets for expenditure appropriateness and sufficient fundsKey words: Advertising, Social Media, Social Media Marketing, Events, Conferences, Negotiation, Contract Management, Vendor Management, Public Relations, Copyrighting, Content Creation, Content Editing, Ad Agency, Print, Radio, Television, TV, Outdoor Advertising, Catering, Event Management, Program Management, Project Management, Coaching, Mentoring, Performance Management, Relationship Building, Inventory Management, Communication, Supervisor, Non Profit, Grants, Budget Management, P&L, Scholarships, Fundraising, Trade Shows, Events, Sponsorship, Campaigns, RFP Process, RFX, RFI, Web Design, User Experience Design, Agreements, Contracts, Leaning and Development, Cross Functional Management, Media Buys, ROI, Legal Regulations, SLA, SOW

Cincinnati, Oh

-Directed the work of contract personnel -Serve as liaison between managers, clients and vendors-Plan and negotiate media buys, including TV, radio, print and digital-Managed the in-house advertising programs both print and media -Coordinated monthly and quarterly marketing and community events-Establish production schedules

Cincinnati, Oh

-Create executive analysis reports highlighting business issues, potential risks and profit opportunities-Develop and implement efficient accounting, financial and operational systems-Negotiate and review business contracts and financial models with profitability and financial success in mind-Employee advanced deal analysis, including hands-on negotiations with potential investors-Research market trends and surveys for use to stimulate business and revenue growth-Organize weekly sales reports for the sales department to track product success.-Create new processes and systems for increasing customer service satisfaction-Edit and revise all marketing content to guarantee the highest quality of writing-Devise optimal communications strategies to reach target audiences.