Donna Green

Donna Green Email and Phone Number

Director of Marketing, Civic Engagement, and PIO @ City of Sanger
sanger, texas, united states
Donna Green's Location
Dallas-Fort Worth Metroplex, United States
Donna Green's Contact Details
About Donna Green

As a seasoned marketing professional with a proven 25-year track record of driving success through innovative strategies and creative excellence, I bring a wealth of experience to elevate brands in both B2B and B2C landscapes. Proficient in leveraging Adobe Creative Suite for compelling design, my expertise extends across digital marketing, program management, and analytics. Throughout my career, I have consistently delivered impactful campaigns that resonate with target audiences, seamlessly blending strategic thinking with cutting-edge design. As a mission-oriented Marketing and Communications leader with over 20 years of demonstrated expertise, I excel in developing and executing end-to-end integrated marketing and communications plans. Recognized for my collaborative approach, I am adept at leading teams, making tough decisions independently when needed. With a talent for hiring, training, and mentoring highly engaged team members, I am a meticulous project manager capable of balancing multiple deadlines while maintaining an organized and creative approach. My flexibility, versatility, and sense of humor under pressure contribute to a poised and professional demeanor, allowing me to transcend personal differences to achieve common goals. Let my multifaceted skill set and extensive experience propel your brand to new heights.

Donna Green's Current Company Details
City of Sanger

City Of Sanger

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Director of Marketing, Civic Engagement, and PIO
sanger, texas, united states
Website:
sangertexas.org
Employees:
51
Donna Green Work Experience Details
  • City Of Sanger
    Director Of Marketing And Civic Engagement
    City Of Sanger Nov 2021 - Present
    Sanger, Texas, United States
  • Sanger Economic Development Corporation
    Director Of Marketing And Communications
    Sanger Economic Development Corporation Nov 2021 - Present
    United States
  • City Of Celina
    Director Of Marketing, Communications, And Events
    City Of Celina Jul 2020 - Nov 2021
    Celina, Texas, United States
  • Bd
    Creative Marketing Talent Attraction Manager - Contract
    Bd Jul 2017 - Mar 2020
    Plano, Tx
    In my current position, I preside over a 22-member, cross-functional team and design and execute digital and engagement marketing strategies to source 6k candidates monthly and filling five positions quarterly for the leader in healthcare safety and technologies.My claims to fame are launching social and digital media ad campaigns across LinkedIn, Facebook, and YouTube that garnered 136k impressions and acquired 3.85k new followers, decreasing third-party agency expenditures by $1M (200% of goal) through the development of an improved lead generation strategy across print, social media, and digital channels, and reducing annual media expenses by 25% by spearheading negotiations with print, TV, and radio media outlets and event venues.I’m also credited with organizing 50 – 60 career fairs annually that average 100 attendees each and achieve a 47% fill rate while increasing communication and collaboration between marketing and recruiting personnel resulting in higher prospecting and candidate sourcing volume. To perpetuate our forward momentum, I always make time to mentor high-potential employees, which has enabled the promotions of two team members to Team Lead and I&D Program Manager.
  • National Independent Automobile Dealers Association (Niada)
    Director Of Events & Campaign Management
    National Independent Automobile Dealers Association (Niada) Jan 2017 - May 2017
    Arlington, Tx
    I accepted a five-month contract with the National Independent Automobile Dealers Association that represents over 38k used vehicle dealers across the U.S. to create enhanced digital and print marketing collateral and launch promotional activities aimed at boosting new memberships by 15% on a $1M annual budget.In a relatively short timeframe, I managed to increase annual convention registration by 20% through email, text, print, and calling campaigns while guiding the planning and execution of fundraising events including silent auctions, political party dinners, and a golf tournament that generated $6M annually and growing our partner portfolio by 50% through aggressive outbound prospecting initiatives.
  • Md Buyline
    Senior Events Manager
    Md Buyline Jan 2016 - Jan 2017
    Dallas/Fort Worth Area
    I was recruited by this online secondary pharmaceutical ordering service from PBA Health to guide the planning and execution of the company’s attendance at 50 tradeshows / industry events. I placed significant focus on securing sponsorships and managing vendor relationships to minimize costs.By leading vendor renegotiations, I secured a 35% material handling cost reduction. Additional successes include acquiring $60k in strategic sponsorships, improving our email campaign messaging leading to a 50% decrease in opt-outs (125% of goal) and a 12% increase in event revenues, and creating ad-hoc SFDC reports to analyze the performance of each event (e.g., total interactions, leads generated, and customer pain points).
  • Ge Capital
    Marketing And Event Operation Manager
    Ge Capital Jul 2013 - Jan 2015
    Irving, Tx
    I earned a promotion within General Electric’s financial services division and assumed responsibility for directing all marketing efforts related to the internal Crotonville Leadership Institute. During my tenure, I developed and launched a new leadership program across the U.S. and Canada that achieved a 98% attendee satisfaction score.
  • General Electric Aviation
    Global Project Manager
    General Electric Aviation Sep 2011 - Jul 2013
    Cincinnati, Oh
    • Global program management of leadership development courses• Lead initiatives to drive virtual engagement for learning through mastering programs such as Captivate and E-publishing• Co-led development of learning portals for all GE Aviation sites• Negotiated pricing with suppliers to reduce expenditures that resulted in cost reduction• Negotiate contracts with major suppliers• Led a team of 4 course coordinators• Monitored budgets for expenditure appropriateness and sufficient fundsKey words: Advertising, Social Media, Social Media Marketing, Events, Conferences, Negotiation, Contract Management, Vendor Management, Public Relations, Copyrighting, Content Creation, Content Editing, Ad Agency, Print, Radio, Television, TV, Outdoor Advertising, Catering, Event Management, Program Management, Project Management, Coaching, Mentoring, Performance Management, Relationship Building, Inventory Management, Communication, Supervisor, Non Profit, Grants, Budget Management, P&L, Scholarships, Fundraising, Trade Shows, Events, Sponsorship, Campaigns, RFP Process, RFX, RFI, Web Design, User Experience Design, Agreements, Contracts, Leaning and Development, Cross Functional Management, Media Buys, ROI, Legal Regulations, SLA, SOW
  • Procter & Gamble
    Marketing & Events Project Manager
    Procter & Gamble Nov 2005 - Sep 2011
    Cincinnati, Oh
    -Directed the work of contract personnel -Serve as liaison between managers, clients and vendors-Plan and negotiate media buys, including TV, radio, print and digital-Managed the in-house advertising programs both print and media -Coordinated monthly and quarterly marketing and community events-Establish production schedules
  • World Wide Equipment
    Finance & Events Manager
    World Wide Equipment Mar 2002 - Nov 2005
    Cincinnati, Oh
    -Create executive analysis reports highlighting business issues, potential risks and profit opportunities-Develop and implement efficient accounting, financial and operational systems-Negotiate and review business contracts and financial models with profitability and financial success in mind-Employee advanced deal analysis, including hands-on negotiations with potential investors-Research market trends and surveys for use to stimulate business and revenue growth-Organize weekly sales reports for the sales department to track product success.-Create new processes and systems for increasing customer service satisfaction-Edit and revise all marketing content to guarantee the highest quality of writing-Devise optimal communications strategies to reach target audiences.

Donna Green Skills

Strategy Cross Functional Team Leadership Management Leadership Consumer Products Marketing Strategy Competitive Analysis Forecasting Brand Management Marketing Advertising Strategic Planning Project Management Program Management Time Management Customer Service Six Sigma Business Strategy Product Development Analysis Segmentation Email Marketing Product Marketing Customer Insight Brand Equity Marketing Research Market Research Shopper Marketing Market Planning Sales Budgets Project Planning Pricing Team Leadership Analytics Process Improvement Fmcg Product Innovation Brand Architecture Retail Sap Crm Strategic Communications Chicken Business Planning Product Management P&l Management Market Analysis Pricing Strategy Leadership Development

Donna Green Education Details

Frequently Asked Questions about Donna Green

What company does Donna Green work for?

Donna Green works for City Of Sanger

What is Donna Green's role at the current company?

Donna Green's current role is Director of Marketing, Civic Engagement, and PIO.

What is Donna Green's email address?

Donna Green's email address is do****@****ail.com

What is Donna Green's direct phone number?

Donna Green's direct phone number is +1 855-924*****

What schools did Donna Green attend?

Donna Green attended Marshall University.

What are some of Donna Green's interests?

Donna Green has interest in Social Services, Children, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Donna Green known for?

Donna Green has skills like Strategy, Cross Functional Team Leadership, Management, Leadership, Consumer Products, Marketing Strategy, Competitive Analysis, Forecasting, Brand Management, Marketing, Advertising, Strategic Planning.

Who are Donna Green's colleagues?

Donna Green's colleagues are Stefani Dodson, Sanger Texas, Marcus Blake Junker, Monique Escalera, Greg Garner, Meghann Piercy, Nathan Olson.

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