Donna Yates Email & Phone Number

- Co-chair of Diversity, Equity, Inclusion and Belonging Committee- Management of team cultural competence and education program- Driving data-driven improvements of user experience and communications- Providing customer centered and personalized approach to drive retention and acquisition

- Focus on Quality Assurance + Customer Satisfaction- Engaging, converting and supporting customers- CRM and CMS training and expertise- Diversity, Equity, and Inclusion initiative team lead

Sarasota, Florida, United States

- Provided guidance and support during rebranding launch and transition.- Developed social media strategy and guidelines for franchisor and franchisees across the country to ensure clear, consistent brand messaging through all platforms.- Provided ongoing support, assistance and troubleshooting to ensure brand compliance.- Managed @momleta_HQ Instagram account, created relevant content; increasing engagement and brand awareness.

Robbinsville, Nj

-Opened new franchise with Grand Opening and Ribbon Cutting Ceremony attended by over 30 participants, local businesses, community leaders and Town Council.-Scouted locations for classes and negotiated contracts.-Diverse marketing efforts through social media and cultivating business partnerships for cross promotion opportunities, increasing brand awareness and memberships.-Successfully secured local and national sponsors for raffle prizes, giveaways, and discounts to members.-Coordination and event planning to lead group activities for members and their children, creating camaraderie with a supportive, welcoming, and inspiring community.-Building e-mail list with monthly newsletters and regular information blasts.-Timely follow-up with warm and cold leads with amiable and inviting engagement and customer service.-Highly recommended and well reviewed on social media platforms.-Implement safe and effective, fitness classes catering to moms of all fitness levels and seasons of motherhood.-Designing creative, functional, and innovative lesson plans for fitness classes, promoting engagement, motivation, and inclusivity.-Consistently seeking opportunities for growth, education, and diversifying experiences.

Princeton, New Jersey

- Designed and implemented functional, safe and innovative fitness classes for mothers of all fitness levels.- Managed Facebook and Instagram accounts. @babybootcamp_princeton- Created, edited, and published content relevant to the targeted audience and consistent with franchise owner’s messaging and standards.- Engaged with commenters and responded to private messages in timely manner.

Ewing, New Jersey

-Use of marketing, public relations, social media, networking strategies in recruitment efforts.-Manage volunteer recruitment; develop application, interview, screening and orientation.-Increase volunteer engagement and improve retention rates.-Attend conferences, workshops, meetings, and outreach events for development of program and recruitment of volunteers.-Track and document needed information for data management and reporting requirements.

Edison, New Jersey, United States

Previously April 2005- November 2007, August 2009- December 2012-Diverse role within several representation projects, including the Domestic Violence Representation Project (DVRP), Family Representation Project (FRP), Prisoner Re-entry Project (PREP), and predominantly with the SSI Project.-Case management and social work support for average caseload of 50+ clients.-Assisted legal staff with interviewing and assessing clients.-Provided crisis intervention and suicide assessments of clients at risk.-Deep understanding and knowledge of entitlement and healthcare access issues.-Maintained social service resource list for all Legal Services staff and clients.-Accompanied staff and clients to court proceedings as needed.-Provided support, training, and consultation to staff dealing with high stress and confidential work situations.

Burlington, New Jersey, United States

-Managed the agency’s Open Infant Adoption Program.-Provided pregnancy options counseling to birthparents and pre-adoption counseling, education, and home studies to potential adoptive parents.-Conducted outreach, informational meetings, adoption awareness trainings.-Performed Suitability Assessments and Supervision for unaccompanied minors.

Msw, Social Work

Ba, Psychology, Sociology