Donny Braga, Pmp Email & Phone Number

Toronto, Ontario, Canada

Responsible for leading the offer development and implementation of strategies and marketing plans for all customers and consumers of Passenger Car products across Canada. This will include building market share and profitability through any channel that sells Passenger Car products including retail and aftermarket.

Toronto, Ontario, Canada

Guelph, Ontario

• Lead the Product Department in the development of new products, product lifecycle management, product training and go-to-market strategies based on divisional sales/marketing plans, market segments and market penetration strategies.• Co-lead the development and grand opening of the first Wurth retail store in North America with 24/7 customer access. Directed and approved all merchandising responsibilities including approving store layout, product selection, merchandising hardware, all planograms and overall store flow. • Commenced and lead the implementation of item number harmonization for 15,000 Canadian sku’s transitioning to SAP with the rest of the Wurth Group to leveraged international resources such as global sales and segment data, marketing collateral, and simplify discussions with international colleagues. • Reviewed and approved Product Management team’s go to market strategy of new products, including reviewing customer and competitive research, pricing strategy. Ensured financial viability and profitability targets, and marketing strategy such as digital, print, and social media.• Spearheaded the partnership and introduction of ESAB Welding to Wurth Canada in spring 2021; a new product portfolio estimated to generate $1,500,000 in year 1 and $10,000,000 by 2025.

Hartford, Connecticut Area

Led a team of six to execute product and marketing strategies, providing strategic direction and approval for the creation of new products and marketing, including packaging, print, digital, and tradeshow collateral. • Conceptualized, developed and launched Permatex® ScrewGlue® – a product line expansion of threadlockers for the retail hardware segment. In its first year, achieved new listings at Ace Hardware and True Value stores and is now available at all Walmart stores across the US. • Requested to work for Permatex USA to take over the Spray Nine brand after several years of negative growth. Initiated repositioning of brand strategy resulting in an 11% growth in sales and new listings at Ace Hardware, True Value, Menards, PepBoy’s Auto Parts, AutoZone and Walmart. Was awarded the 2017 PERMATEX PRESIDENTS AWARD FOR BRAND LEADERSHIP & CORE GROWTH. • Received the 2018 Automotive Communications AWARD FOR BEST BUSINESS TO CONSUMER CONTENT PIECE on the "10 Most Common Mistakes While Using Epoxy" at the AAPEX Automotive Industry Show. • Prepared and lead all annual line review meetings and presentations with key customers such as AutoZone, O’Reilly’s Auto Parts, Advance Auto Parts, Ace Hardware, Family Dollar, Menards, and others. Utilized industry NPD® and point of sales data to identify market trends and opportunities that lead to recommendations for planogram adjustments to optimize sales and win new listings. • Worked with internal and external agencies to develop media campaigns for the Spray Nine brand to increase consumer awareness, brand exposure, and gain retail support. Including shooting a Television commercial, in-show product placement on the popular A&E television show “Zombie House Flipping”.• Led cross-functional teams ensuring all new products or major production concerns were addressed in a timely manner with all key-stakeholders including production, purchasing, finance, sales, and executives.

Halton Hills, Ontario, Canada

Managed a $30 million portfolio of brands such as Permatex®, Rain-X®, Spray Nine®, Gumout®, FastOrange® and Slime® and developed market and product strategies for retail and commercial channels. • Managed the marketing integration of several newly acquired companies and brands into the ITW Corporation. Integrations included Rain-X®, Spray Nine® and Slime® brands. Worked with US marketing departments to take control of Canadian assets and intellectual property. • Performed 80/20 analysis on acquired new product brands and determined high and low performing regions and sku’s. Collaborated with sales and guided future growth plans and health of the product life cycle.• Managed million-dollar budget that initiated and developed all marketing collateral, including print, digital, tradeshow and packaging

- Managed development of Canadian and U.S. market entry strategies and annual plans to ensure continued success, growth, and brand awareness of the organization. - Worked with grocery Category Managers to develop promotions relevant to both Pita Break and the retail chain. - Facilitated the development of a Pita Break package revamp for the Canadian market in efforts to create better shelf exposure, resulting in greater brand awareness and a sales increase of 8%. - Contributed to the market entry strategy of Pita Break into the U.S. by planning and managing industry and consumer shows and developed P.O.P. materials, resulting in 70 U.S. store listings within 6 months of entry.

Mississauga, Ontario

- On development and launch team for Molson Cold Shots® 6.0- Marketing development team for Coors Light Certified Cold launch- Project lead in the execution of national account and retail programs. - Brands: Molson Canadian, Coors Light, Corona, Heineken and Miller Genuine Draft

Project Management Professional (Pmp), Project Management

Project Management Professional (PMP) is an internationally recognized professional designation offered by the Project Management.

Bachelor Of Commerce (B.Com.), Marketing Major With Economics Minor, Bachelor Of Commerce - Marketing

Digital Marketing - Diploma, Digital Communication And Media/Multimedia

Business Administration, Marketing, Co-Op With Honours, Marketing