Donny Yang Email & Phone Number

California, United States

Mountain View, California, Us

Perform advanced data analytics as a member of the Strategic Research and Analytics team, part of the Intuit Marketing & Communications (M&C) organization.

San Jose, California, Us

Performed ad measurement and advanced data analytics to guide ad sales and client advertising strategies on the Roku platform. Member of the Media & Entertainment ad sales vertical.

New York City, Ny, Us

Performed A/B test analyses for user journey tests on NBC digital apps, measuring impact on user behavior from digital messaging and email marketing.Investigated web product bug through data analysis to identify potential root causes.Assembled customer relationship management data dashboards in Domo, providing insights on program performance and health to CRM marketing team.Contract through Agilisium Consulting.

Burbank, Ca, Us

Developed SQL code and Tableau dashboard to detect statistical outliers in Nielsen TV Ratings Panel panelist data due to sampling variance, allowing network team to react appropriately to overall ratings trends.Developed web scraper script in Python to ingest competitive television program data into internal data warehouse, enabling competitive television programming analyses and tracking.Developed SQL code and Tableau dashboard to identify most popular and rising podcasts across iTunes and Spotify to inform future TV creative development deals.Performed linear TV and Hulu cross-viewing analysis to inform cross-promotion strategies. Performed minute-by-minute linear TV and Hulu ratings analyses for end-of-season reviews.Created database schema and prototyped pipeline to ingest research survey data and enable self-sufficient report creation for consumer insights team.Note: Hiatus from April-May due to COVID-19 pandemic.

San Diego, California, Us

Performed data analytics for operational excellence initiatives including voice of the customer, mystery shoppers, restaurant audits, and field manager feedback surveys. Built executive and key market reporting and dashboards in Tableau, helping reduce negative guest experiences by 20% year-over-year.Performed A/B test analyses on customer experience metrics to evaluate controlled market experiments for innovative in-restaurant technology and new back-of-kitchen operational processes.Statistical analyses via regression modeling and correlation analysis, examining meaningful drivers of speed of service, new product market success, and poor customer experiences. Forecasted sales for new product launches to set sales expectations and guide supply chain planning and purchasing.Consultant to data engineering and business intelligence teams on voice of the customer/operations data sets for initiatives to modernize data warehousing and democratization.

Chicago, Il, Us

Developed Nielsen consumption data dashboards and trackers for $340MM revenue Sauces brand team in Excel; provided analysis on key consumption drivers and trends and formed action plans at retailer customer level.Ad hoc data analysis across product portfolio to optimize SKU assortment, identify distribution gain opportunities, and set best practice shelving.Led website production and digital newsletter campaigns with agency partners for multiple brands, directing overall strategy, design, copy, and content. Increased engagement metrics on digital newsletter campaigns 10+% year-over-year.Budget owner for Condiments & Sauces brand team. Built and managed brand team’s multi-million dollar marketing budget, allocating funds across our marketing, promotional, and partnership activities while evaluating and maximizing ROI.Analyst for Heinz North America Marketing Zero-Based Budgeting (ZBB) Package in CY15. Analyzed budgetary variances across Heinz North America marketing division on rolling basis to identify risks and opps to full year budget.

Chicago, Il, Us

Created training program and led training for over 150 food service field sales representatives to use Datassential's Firefly food service sales prospecting platform.Produced pasta sauce category sales material using consumer insights around category and sub-category sales trends, delivered to field sales managers to sell-in new Classico product (pink sauces) at retailers.Performed deep dives on strategic product segments.

St. Louis, Mo, Us

Proctored over 20 consumer behavior experiments to collect primary data for marketing department research.Performed data preparation and research paper editing for Professor Selin Malkoc, focused on intertemporal effects on consumer decisions.Provided creative input for future experiment design during weekly meetings.

Cary, Nc, Us

Developed and administered internal market research survey to determine target market segment attractiveness and feasibility. Developed and administered external market research survey to generate insights for LORD assembly adhesives markets.Visualized $50MM historical business-to-business (B2B) customer sales using new segmentation taxonomy, leading to future industry targeting prioritization.Compiled target industry databases and tech sheet portfolios.

Master Of Science (Ms), Business Analytics

Bachelor Of Arts (Ab), Economics, Marketing