My love of CRM/loyalty/database marketing and the automotive retail space was fostered by my consulting work at TTEC Digital.-Led CRM analytics for GM's Rapid Retail program, a national initiative designed to drive incremental sales and service activity.-Developed proformas (forecasts) for Chevy, Buick, GMC, Cadillac, and service private offer programs, including vehicle leasing.-Recommended and delivered program strategies that consistently led to sales lift and strong returns on investment.-Delivered compelling "storytelling" presentations to help ensure that important findings were understood and acted upon.-Was deemed a significant contributor by TTEC Digital leadership and clients alike.

Working at Autodata enabled me to transition from the ad agency world to a start-up business unit.-Led the analytics practice for a Stallantis auto dealer website program that included both website and call center analytics support.

At GTB, I earned the high-profile experience of leading the agency's digital analytics practice for Ford. -Led digital analytics strategy and operations for Ford.com, digital/social media, branded content/marketing alliances, user experience/attitudinal research, and search (SEO).-Guided and optimized a team of over 50 analysts.-Integrated and developed meaningful rapport with teams in a very large ad agency setting.

I enjoyed growing the digital analytics practice at Leo Burnett by demonstrating its role in supporting agency creativity, and establishing approaches for analysis.-Led digital analytics strategy for Chevy’s Purple Roads Super Bowl initiative that resulted in a $1,000,000 donation to the American Cancer Society.-Lauded by a GM Fleet client for providing better analytics support than he’d received at Chevrolet, despite having significantly larger resources there. -Fostered multi-agency collaboration to deliver integrated measurement plans and actionable, “storytelling” presentations.-Spoke at industry conferences about digital analytics topics.-Conducted agency-wide and one-on-one analytics training sessions to mentor analysts and instill a stronger analytics culture.

Mullen was the place where my passion for marketing and business analytics truly found its first home. My role here was characterized by relentless entrepreneurialism. -Made a successful career change from account service to analytics.-Pioneered the digital analytics practice in Mullen’s Detroit office and was awarded an employee-of-the-year award for doing so.-Earned an organic growth award for helping to double Detroit office revenue.-Received three analytics promotions in five years.-Led the digital analytics practice of the Detroit and Winston-Salem offices.-Managed and mentored direct reports remotely. -Gained experience with a diverse range of clients including BASF, Century 21, CenturyLink, CSC, CSX, Escort Radar, Fage, Food Lion, GM, HondaJet, McGraw Hill Financial, Shout, Stanley Tools, SunTrust, and Tommee Tippee.-Earned Adobe’s Site Catalyst Certified Professional credential.