Ceo
CurrentI am the owner of Applied Marketing Research, Inc., a full service marketing research firm with a 27 year track record and a co-founder of Applied Research-West, Inc.Our company provides both quantitative and qualitative research project expertise. I work in both areas.I conduct marketing research studies for a variety of "business to business" and "business to consumer" industries. These include healthcare, insurance, building and construction, automotive, agriculture, packaged goods, pet food, commercial and residential mowing, telecommunications (wireless and wired), education, household cleaning, consumer electronics, lawn and garden, financial services, greeting cards and ornaments, entertainment, aviation, non-profits, and trade associations. Companies I've worked with include Coca-Cola, Honda, John Deere, Sprint, Hallmark, H&R Block, Hill's Pet Nutrition (a division of Colgate-Palmolive), Pfizer, Citigroup, and GE.I do focus groups and IDIs, and have done these in-person, via web conferencing, or by phone. I also use simulated shopping in my groups and a variety of projective techniques, including mind maps, guided imagery, word association, collage, projective drawings, and laddering (benefit chains). My quantitative experience is equally varied. I've conducted A&Us, customer segmentation, advertising awareness, choice modeling and product/pricing research studies.Please feel free to contact me directly or view our website.
