Don Phipps Email and Phone Number
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Qualitative and Quantitative B2B and B2C Researcher and Data Scientist:Qualitative Capabilities: certified moderator, on-line and in-person focus groups and in-depth interviews, ethnographer, in-store intercepts offering shopper insights, projective techniques, dial testing using perception analyzers, ethnographer, in-depth Interviews involving technical and engineering products.Quantitative Capabilities: On-line research consisting of product development studies, concept testing, consumer attitude and usage studies, brand identity and brand awareness studies, market segmentation studies, pricing studies, conjoint analysis consumer studies, customer satisfaction studies.Industry Experience: technology (computers, tablets, smartphones, software, hardware, websites, apps, cybersecurity, drones), pet nutrition, wireless and wired telecommunications, healthcare (pharmaceutical, insurance, regional medical centers), lawn and garden (machinery and chemicals), automotive (vehicle and automotive accessories), education, consumer electronics, energy and utilities, home-building, advertising and communications, greeting cards, non-alcoholic beverages, retail, trade associations and non-profits, aviation, and agriculture.
Applied Marketing Research, Inc.
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CeoApplied Marketing Research, Inc. Jul 1993 - PresentLawrence, Kansas, UsI am the owner of Applied Marketing Research, Inc., a full service marketing research firm with a 27 year track record and a co-founder of Applied Research-West, Inc.Our company provides both quantitative and qualitative research project expertise. I work in both areas.I conduct marketing research studies for a variety of "business to business" and "business to consumer" industries. These include healthcare, insurance, building and construction, automotive, agriculture, packaged goods, pet food, commercial and residential mowing, telecommunications (wireless and wired), education, household cleaning, consumer electronics, lawn and garden, financial services, greeting cards and ornaments, entertainment, aviation, non-profits, and trade associations. Companies I've worked with include Coca-Cola, Honda, John Deere, Sprint, Hallmark, H&R Block, Hill's Pet Nutrition (a division of Colgate-Palmolive), Pfizer, Citigroup, and GE.I do focus groups and IDIs, and have done these in-person, via web conferencing, or by phone. I also use simulated shopping in my groups and a variety of projective techniques, including mind maps, guided imagery, word association, collage, projective drawings, and laddering (benefit chains). My quantitative experience is equally varied. I've conducted A&Us, customer segmentation, advertising awareness, choice modeling and product/pricing research studies.Please feel free to contact me directly or view our website.
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Sales DirectorSprint Mar 1992 - Jul 1993Overland Park, Kansas, UsSelling marketing research services and direct marketing services for a division of Sprint called Lysis, and then later, Sprint Integrated Marketing. -
Marketing ManagerAllied Signal - Bendix/King Sep 1989 - Oct 1991Strategic planning; product planning, development and mix; advertising and communications; marketing research; trade shows
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Marketing ManagerKenwood Usa Sep 1986 - Sep 1989UsAdvertising and communications; dealer initiatives and promotions; trade shows -
Sales DirectorData Signal, Inc. May 1983 - Sep 1986Sales, dealer initiatives, advertising and communications, product specifications, new product development
Don Phipps Skills
Don Phipps Education Details
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University Of Kansas - Graduate School Of BusinessBusiness Administration With Marketing Emphasis -
Boston UniversityJournalism
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Digital SummitThe Proven 8-Step Formula To Successful Content Marketing
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Sharpen The Focus InstituteCertification In Qualitative Projective Techniques
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Greeley InstituteFocus Group Moderation
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Wolfson High School
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Nile C. Kinnick Yokohama High School
Frequently Asked Questions about Don Phipps
What company does Don Phipps work for?
Don Phipps works for Applied Marketing Research, Inc.
What is Don Phipps's role at the current company?
Don Phipps's current role is CEO and Founder, Applied Marketing Research; Co-Founder, Applied Research-West.
What is Don Phipps's email address?
Don Phipps's email address is do****@****dmr.com
What is Don Phipps's direct phone number?
Don Phipps's direct phone number is +181644*****
What schools did Don Phipps attend?
Don Phipps attended University Of Kansas - Graduate School Of Business, Boston University, Digital Summit, Sharpen The Focus Institute, Greeley Institute, Wolfson High School, Nile C. Kinnick Yokohama High School.
What are some of Don Phipps's interests?
Don Phipps has interest in Advertising And Promotional Strategies, Green Industries, Product Development, Automotive, Technology, Healthcare, Industrial.
What skills is Don Phipps known for?
Don Phipps has skills like Market Research, Marketing Research, Marketing Strategy, Customer Insight, Focus Groups, Analytics, Qualitative Research, Integrated Marketing, Marketing Communications, Competitive Analysis, Product Development, Strategic Planning.
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