Don Scott Email & Phone Number

Richmond, Virginia, United States

Enabling growth through strategic analytics, tactical implementation and sustainable methodology.

Richmond, Virginia, United States

United States

Providing the environment and resources for the Small to Medium Enterprise (SME) to achieve lasting growth.Top Benefits of Joining a Peer GroupAccountability. Research proves that we perform better when we’re held accountable and our results are measured.Support. It’s lonely at the top. Peer groups provide an atmosphere of camaraderie and community for business owners.Motivation. It’s easy to put off the essential tasks that will take your business from surviving to thriving. Peer groups push you to reach for the next level.Education. We all learn from our mistakes, but peer groups give you the opportunity to learn from others mistakes so you can avoid them altogether. Plus, our FastGrowth Framework will give you all the tools you need to succeed.Scaling. One of the greatest challenges for any business owner is learning how to maximize the resources necessary to scale your business.

Richmond, Virginia Area

Engaged national agencies and their clients through direct and programmatic means with continuing growth in all channels. Fostered effective programmatic infrastructure and processes to increase revenues four-fold.

Richmond, Virginia Area

• Designed and implemented strategy leveraging Media General’s strengths while mitigating its weaknesses to increase valuation of digital assets. (eCPM’s up over 35%.)•Strategic Consulting, including business plan & sales strategy development.•Restructured national sales team and property relationships improving utilization of inventory and understanding of best in class sales methodologies. (Overall sell-through levels increased to nearly 100% for standard inventory.)•Identified and developed tools and products to provide greater value to both local and national advertisers.•Transformed the ability for ‘localnews.com’ vertical to gain market share and increase inventory valuation by working with sellers, industry counterparts and advertisers.

Greater Boston Area

Fast growing Internet Retailer of casual clothing and corporate apparel.• Developed strategic business and marketing plan• Assessed audience (consumer) and competitive landscape to determine best available starting points from which to establish a quality baseline for marketing, merchandising, product mix and User Experience. • Developed new channels of distribution including: selling apparel through Amazon.com; expanding into a host of comparative shopping engines; building a more robust affiliate program; and launching new brand/international sites.• Oversaw the implementation of technology development including in-house platform and outsourced solutions, based on potential for growth, best practices and affordability.• Expanded distribution of available content through the use of social networking.

Washington D.C. Metro Area

Venture funded Web 2.0 startup focusing on video news and information distribution.• Led online advertising sales to major ad agencies and Fortune 500 accounts resulting in 75% of revenue generated.• Created strategic positioning for presenting new concept to prospective advertisers.• Educated marketing and product development teams as to market needs and thresholds of acceptance for new products.

Richmond, Virginia Area

$200 million media company with $10 million Internet publishing network.• Generated top line revenue with a clear eye to the need of the organization to remain on strategy and representative of the organization’s mission. • Led revenue growth in excess of corporate goals.• As part of the executive team, evaluated acquisitions and set policy for the direction of the various Internet units.• Developed new business opportunities, built advertising revenue, trained staff of 14, and implemented promotions and aggressive go-to-market strategies.• Introduced new market segmentation strategy to improve targeting capabilities.• Increased rates by more than 50% and sales by more than 40% in two years.• Evaluated, selected and successfully implemented CRM platform. Other divisions adopted as a result of our success.

Greater Boston Area

Online direct merchants, broadband technology consulting, and Internet services firms• Created business plan for early stage Internet retailer which led to subsequent growth into small multimillion dollar company.• Developed the Americas division sales and marketing programs for a Belgium Internet e-learning company. Refined strategy to penetrate regulated and non-regulated markets in North and South America.• Established external partners and created interest for integration services tied to major capital expenditures at prospect sites for a national cable television systems integration company. Developed service/product strategies in anticipation of shifting cable industry trends.• Worked with various start-up technology firms on go-to-market strategies and business plans. Presented plans to investors and tested feasibility of marketing concepts and technology.

Greater Boston Area

$650 million cable/satellite television network; currently known as ABC Family• Created a dominate distribution position that assisted IFE in transitioning from a Christian non-profit to becoming a publicly traded NYSE company to selling the company for $1.9 billion in cash to News Corp.• Generated annual revenues of more than $40 million and individual client contracts worth up to $100 million. Negotiated distribution contracts with major cable MSO’s including Time Warner Cable, MediaOne, Cablevision, and SNET (SBC).• Increased cable penetration in Northeast from about 50% to over 85% while converting all carriage from free to fee-based.• Participated on management team that took IFE public on NYSE (market capitalization of $250M); sold to News Corp. seven years later for $1.9 billion cash.

Msm, International Management

Activities and Societies: Class CouncilGraduated with Distinction

Ba, Communications

Activities and Societies: Managed campus radio stationGraduated with Honors