Don Scott

Don Scott Email and Phone Number

Leading Change (Sleeves Rolled Up) @ The Scott Partnership
76 Brox Road, Ottershaw,United Kingdom
About Don Scott

Diverse background leading business initiatives for start-up, fast-growth, and turnaround companies. A proven ability to integrate marketing, sales, operations, and new business development functions to create best-in-class approaches that win market share, drive improved performance, and generate sales-winning results in our highly competitive business environment. Fluent knowledge of market segmentation strategies and financial management.Specialties include strategic planning and Implementation, marketing research, CRM platforms and systems, product development, complex contract negotiations, team leadership, as well as hiring, retention and personnel growth.

Don Scott's Current Company Details
The Scott Partnership

The Scott Partnership

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Leading Change (Sleeves Rolled Up)
76 Brox Road, Ottershaw,United Kingdom
Employees:
2
Don Scott Work Experience Details
  • The Scott Partnership
    Partner
    The Scott Partnership Jun 2022 - Present
    Richmond, Virginia, United States
    Enabling growth through strategic analytics, tactical implementation and sustainable methodology.
  • Baby Savings Foundation
    Director
    Baby Savings Foundation Mar 2020 - 2022
    Richmond, Virginia, United States
  • The Alpha Group International
    Regional Director, Americas
    The Alpha Group International 2015 - 2019
    United States
    Providing the environment and resources for the Small to Medium Enterprise (SME) to achieve lasting growth.Top Benefits of Joining a Peer GroupAccountability. Research proves that we perform better when we’re held accountable and our results are measured.Support. It’s lonely at the top. Peer groups provide an atmosphere of camaraderie and community for business owners.Motivation. It’s easy to put off the essential tasks that will take your business from surviving to thriving. Peer groups push you to reach for the next level.Education. We all learn from our mistakes, but peer groups give you the opportunity to learn from others mistakes so you can avoid them altogether. Plus, our FastGrowth Framework will give you all the tools you need to succeed.Scaling. One of the greatest challenges for any business owner is learning how to maximize the resources necessary to scale your business.
  • Bh Media Group, Inc.
    Director Of National Sales
    Bh Media Group, Inc. Jan 2013 - Dec 2015
    Richmond, Virginia Area
    Engaged national agencies and their clients through direct and programmatic means with continuing growth in all channels. Fostered effective programmatic infrastructure and processes to increase revenues four-fold.
  • Media General, Inc.
    Director Of National Sales - Digital Media
    Media General, Inc. Oct 2009 - Dec 2012
    Richmond, Virginia Area
    • Designed and implemented strategy leveraging Media General’s strengths while mitigating its weaknesses to increase valuation of digital assets. (eCPM’s up over 35%.)•Strategic Consulting, including business plan & sales strategy development.•Restructured national sales team and property relationships improving utilization of inventory and understanding of best in class sales methodologies. (Overall sell-through levels increased to nearly 100% for standard inventory.)•Identified and developed tools and products to provide greater value to both local and national advertisers.•Transformed the ability for ‘localnews.com’ vertical to gain market share and increase inventory valuation by working with sellers, industry counterparts and advertisers.
  • Clothingwarehouse.Com
    Senior Vice President & Chief Marketing Officer
    Clothingwarehouse.Com Feb 2008 - Oct 2009
    Greater Boston Area
    Fast growing Internet Retailer of casual clothing and corporate apparel.• Developed strategic business and marketing plan• Assessed audience (consumer) and competitive landscape to determine best available starting points from which to establish a quality baseline for marketing, merchandising, product mix and User Experience. • Developed new channels of distribution including: selling apparel through Amazon.com; expanding into a host of comparative shopping engines; building a more robust affiliate program; and launching new brand/international sites.• Oversaw the implementation of technology development including in-house platform and outsourced solutions, based on potential for growth, best practices and affordability.• Expanded distribution of available content through the use of social networking.
  • Voxant, Inc.
    Director, Online Advertising
    Voxant, Inc. Mar 2007 - Jan 2008
    Washington D.C. Metro Area
    Venture funded Web 2.0 startup focusing on video news and information distribution.• Led online advertising sales to major ad agencies and Fortune 500 accounts resulting in 75% of revenue generated.• Created strategic positioning for presenting new concept to prospective advertisers.• Educated marketing and product development teams as to market needs and thresholds of acceptance for new products.
  • Salem Communications
    Director Of Sales
    Salem Communications 2004 - 2007
    Richmond, Virginia Area
    $200 million media company with $10 million Internet publishing network.• Generated top line revenue with a clear eye to the need of the organization to remain on strategy and representative of the organization’s mission. • Led revenue growth in excess of corporate goals.• As part of the executive team, evaluated acquisitions and set policy for the direction of the various Internet units.• Developed new business opportunities, built advertising revenue, trained staff of 14, and implemented promotions and aggressive go-to-market strategies.• Introduced new market segmentation strategy to improve targeting capabilities.• Increased rates by more than 50% and sales by more than 40% in two years.• Evaluated, selected and successfully implemented CRM platform. Other divisions adopted as a result of our success.
  • Various Companies
    Executive Consultant
    Various Companies Sep 1998 - Oct 2004
    Greater Boston Area
    Online direct merchants, broadband technology consulting, and Internet services firms• Created business plan for early stage Internet retailer which led to subsequent growth into small multimillion dollar company.• Developed the Americas division sales and marketing programs for a Belgium Internet e-learning company. Refined strategy to penetrate regulated and non-regulated markets in North and South America.• Established external partners and created interest for integration services tied to major capital expenditures at prospect sites for a national cable television systems integration company. Developed service/product strategies in anticipation of shifting cable industry trends.• Worked with various start-up technology firms on go-to-market strategies and business plans. Presented plans to investors and tested feasibility of marketing concepts and technology.
  • International Family Entertainment, Inc.
    Director, Northeast Affiliate Sales & Relations
    International Family Entertainment, Inc. Nov 1986 - Jun 1997
    Greater Boston Area
    $650 million cable/satellite television network; currently known as ABC Family• Created a dominate distribution position that assisted IFE in transitioning from a Christian non-profit to becoming a publicly traded NYSE company to selling the company for $1.9 billion in cash to News Corp.• Generated annual revenues of more than $40 million and individual client contracts worth up to $100 million. Negotiated distribution contracts with major cable MSO’s including Time Warner Cable, MediaOne, Cablevision, and SNET (SBC).• Increased cable penetration in Northeast from about 50% to over 85% while converting all carriage from free to fee-based.• Participated on management team that took IFE public on NYSE (market capitalization of $250M); sold to News Corp. seven years later for $1.9 billion cash.

Don Scott Skills

Digital Media Digital Marketing Online Advertising Advertising Advertising Sales Social Media Marketing Marketing Digital Strategy New Media Online Marketing Web Analytics Marketing Strategy Seo Start Ups Digital Media Sales Sales Operations Email Marketing Mobile Marketing Ad Exchanges Social Networking Advertising Operations Market Research Strategic Partnerships Media Planning Newspaper Mobile Advertising Change Management Sales Management Salesforce.com New Business Development Local Advertising Sales Process Television Media Buying Personnel Selection Marketing Communications Direct Marketing Training Interactive Marketing Mobile Devices Analytics Emerging Media Integrated Marketing Ad Sales Advertising Consulting Advertising Research Leadership Development Web Marketing Ppc Affiliate Marketing

Don Scott Education Details

Frequently Asked Questions about Don Scott

What company does Don Scott work for?

Don Scott works for The Scott Partnership

What is Don Scott's role at the current company?

Don Scott's current role is Leading Change (Sleeves Rolled Up).

What is Don Scott's email address?

Don Scott's email address is do****@****ach.com

What is Don Scott's direct phone number?

Don Scott's direct phone number is +180438*****

What schools did Don Scott attend?

Don Scott attended Hult International Business School, Michigan State University.

What skills is Don Scott known for?

Don Scott has skills like Digital Media, Digital Marketing, Online Advertising, Advertising, Advertising Sales, Social Media Marketing, Marketing, Digital Strategy, New Media, Online Marketing, Web Analytics, Marketing Strategy.

Who are Don Scott's colleagues?

Don Scott's colleagues are John Stark, Keith Scott.

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