Collaborate with founders and directors to set strategic business directions, develop actionable strategies and plans, and successfully expand the business by opening new outlets.Manage comprehensive business functions, including Operations, Marketing, Business Development, Events, Finance, HR, and Programmes, to support and assist directors in achieving business goals.Enhance the business performance through gap analysis, identifying each department's strengths and weaknesses, and implementing solutions and improvement plans to ensure agility and resilience.Maintain robust financial forecasts and scenario planning to adapt to varying economic conditions.Lead business expansion, fundraising, events, partnerships, and new outlet setups.Develop and refine SOPs for finance and operations teams, as well as operational manuals for the boutique gym.Supported business pivots to explore new revenue streams and service offerings during the pandemic.

Co-founded and build the Pickle Social Club brand from the ground up with the founder and managing director.