• Develop and implement overall management of strategic and operational marketing, channel activities and NPD related to business development to achieve significant increase in brand awareness, market penetration and sales target.• To propose, monitor and manage marketing budget, campaign and resources to maximize ROI.• Develop timelines and milestones for each project, continuously monitor, proactively identify and address potential risks.• Collaborate with sales team to ensure marketing plan executed.• Be the champion in setting up pricing scheme in order to achieve profitability target yet to maintain good competitive advantage.• Utilize digital marketing tools to set up platforms via social media by well-designed content to increase brand awareness and reputation of NP products and services.

New business & brand & prodcut development for retail and food service channel.

In charge of new product development, trade marketing, technical service, branding strategy and marketing & sales activities for TW/HK/PH/Myanmar markets.

Product manager of many international food ingredient brands including chocolate, culinary sauce, dairy products and purée for more than 7 years.

Stock and future trader for Taiwan listed company