• Led two product teams to develop a client-centric portal, integrating Appier's ad solutions, and spearheaded a global product launch with intensive training for sales teams and clients.• Launched creative reports leveraging prototype development and user interviews, boosting user engagement and active users.• Refined the role-based access control and initiated the first automated permission-granting mechanism, streamlining the user onboarding flow and enhancing system security and integrity.

• Innovated an Apple Search Ads solution with AI and Data Analytics teams by leveraging language learning models, transforming a product into a new business model.• Established a product development process and set up a priority framework to streamline design reviews and minimize disruptions, reducing post-release issues through proactive pre-release evaluations..

Pioneered the new product development (AIBID) in South Korea, Japan, and the US, driving an 890% revenue growth within four months.

Contributed 11% of revenue across ad networks, real-time bidding, Google Ads, and Meta Ads.

Oversaw Google Adwords campaigns, achieving a 31% reduction in cost per acquisition and a 40% increase in click-through rate within 10 days.

Initiated a referral program and a US-based Facebook community.