Yan Shao Email & Phone Number

Hangzhou, Cn

Hangzhou

1. Brand Management: Joined StarRides at inception, created brand assets from scratch—trademarks, visual identity guidelines, key visuals, TV commercials, websites, brand books, and social media accounts. Lead creative development and asset production for branding and new product launches, collaborating closely with agencies.2. PR Communications: Utilize public resources to enhance brand image, engage print/online press for exposure. Vigilantly manage crises to prevent negative news, craft brand press releases, pitch interviews for the management team, ensuring precise, timely, and professionally written communication aligns with business objectives.3. Digital Marketing: Strategically devise budget plans for diverse channels (such as Douyin, WeChat moments stream advertising, AppStore ASA&ASO, Baidu SEO&SEM, airport, and elevator offline advertising) based on test results and annual/quarterly targets, aiming to elevate brand awareness and drive business traffic through collaboration with digital agencies.4. Event Management: Successfully organized 3 Brand Day events and over 15 VIP salons, ensuring seamless event execution through cross-functional communication and coordination. Amplified brand key messaging by closely engaging with the target audience, business partners, and media.

Hangzhou City, Zhejiang, China

1. Strategize and refine the brand's Super Symbol, overseeing brand aesthetics and cultivating exceptional brand and product content across traditional and evolving media landscapes.2. Conceptualize innovative key visuals, significantly contributing to advertisements, brand books, and the official website. Lead marketing initiatives, leveraging consumer insights and media comprehension to consistently bolster brand visibility.3. Formulate tailored marketing strategies for diverse product scenarios, ensuring alignment with revenue and profit objectives. Set shared goals, monitor performance, and optimize plans to achieve objectives effectively.

Hangzhou City, Zhejiang, China

Shanghai City, China

Key clients: Vienna Tourist Board, OldTown White Coffee, Mitsubishi Motors, HDMI1. Social Media: Manage official social accounts for clients, curating regular content and online campaigns; monitor trending social tactics and implement creative ideas for high engagement; collaborate with influencers/KOLs to effectively convey branding messages.2. PR Communications: Oversee account communication with cross-border clients, crafting and localizing international content, distribute press releases and compile coverage report for clients, foster strong relationship with lifestyle, finance, tech, motor and healthcare media.3. Event Management: Strategize and execute press conferences and media fam trips for clients, drive and follow up on media coverage, ensuring impactful event representation.

中国 上海市区

Experience Summary:1. Proficiently planned and organized internal meetings, training sessions, and company events, overseeing over 10 successful events. Demonstrated acute attention to detail and exceptional organizational skills.2. Produced original content for diverse social media platforms, analyzing and reporting on social media activities. Generated innovative ideas to enhance the visibility of our social media accounts, enriching proficiency in digital marketing strategy management.3. Translated industry and global economy-related research and reports, honing translation and writing skills while remaining attentive to evolving industry trends.4. Supported business departments by attending and facilitating meetings, offering translation assistance. Strengthened communication skills and enhanced logical thinking abilities through active involvement in business meetings.

Master’S Degree, Ma Media And Advertising, Merit

Bachelor'S Degree, Human Resources Management/Personnel Administration, General, 2.1

Bachelor'S Degree, Business Administration And Management, General, 2.1

Exchange from Feb to June, 2013.