Dee O. Email & Phone Number

United Kingdom

Newbury, England, United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

Reading, United Kingdom

London, England, United Kingdom

London, United Kingdom

Responsible for corporate and field marketing functions to support a thriving and growing business in the Insurance broking industry. After a two-year acquisitive period for Gallagher’s, it was recognised that growth and development was required for the marketing function. Upon joining I was amid numerous acquisitions and integrating newly acquired marketing team as well as a rapid recruitment programme.Responsibility for marketing and communications for the entire Arthur J. Gallagher International group, which covers all geographies outside of North America. c6.5K staffManagement of a team of 40 people.Budget responsibility of $15MGo to market strategies and aligning strategic marketing plans to sales plans.Creative delivery such as collaterals and tactical outputs.Digital/social strategy and all online activities.Lead generation and nurturing programmes.Management and execution of large internal and local regional events.Brand including a rebrand project from multiple acquisitions to a single brand.Orchestration of all PR/AR campaigns and media strategy.Ownership and delivery of all internal/external communications, and leadership programmes.

Bedfont Lakes, Feltham

Wrote and developed the marketing strategy for the Cisco Cloud installation at the Olympic Park.Ownership of above the line, below the line and through the line marketing concepts, plans and execution strategies.Designed and developed all communications to B2B, B2C and partner channels.Full integration and account ownership for approval processes with LOCOG account team.Managed all advertising print ads and inserts to local and national newspapers.Owned and delivered the largest outdoor media advertising space Cisco UK has ever executed.Designed all concepts and developed all online and social media channels for this marketing activation.

Bedront Lakes, Feltham

Developed the marketing strategy for virtual and online digital programs across Europe and emerging markets.Advised the business on deploying digital event marketing solutions alongside, or instead of, in-person events.Collaborated with theatre leads, senior marketing managers and sales managers to develop specific event activities to help drive lead generation, revenue, interest, awareness, loyalty and satisfaction for online programmes.Wrote and managed the online engagement plan for EMEA and Russia to maintain, develop and grow a robust, global virtual community.Drove the ongoing evolution and innovation of our client’s global virtual customer conference brand strategy.• Strategic program input• Content development• Video production • Live webcast management• Audience acquisition strategies• Reporting program metrics• Vendor management• Budget management

Reading, United Kingdom

Responsible for building and managing the customer perceptions, relationships and satisfaction through orchestrated integrated marketing communications efforts that were created through a productive team environment, along with extraordinary partnerships with colleagues and agencies. Within the subsidiary, my role developed and owned the overall event strategy framework, was responsible for event management, ROI and drove excellence in event execution. My position was responsible for driving all phases of an event’s lifecycle including planning, execution, evaluation and traction/improvements for the future. Responsible for supporting the event strategy and event management within the subsidiary for the Enterprise, Windows Client and Information worker business groups. Managing event agencies/vendors responsible for data collection (registration & evaluation), event logistics, and creative design to ensure consistency and optimisation of process and budget adherence. Working with a virtual team to design and execute events such as seminars, executive briefings, webinars, product launches such as Microsoft Office 2007 and Windows Vista, conferences and exhibitions in support broader campaigns and audience programs.

Bracknell, Berkshire

As part of the Technical Services management team, one of my key drivers was ownership of the marketing strategy and programmes that communicate the value and versatility of Peregrine’s Professional Services (Consulting and Education) to our installed base, partner community and internal audiences, while supporting both the regional and corporate strategy and revenue goals.

County Dublin, Ireland

Campaign management, delivery of operational plans and campaigns for B2B Direct Marketing campaigns, to include setting, tracking and achievement of campaign success criteria. Creation and management of effective operational communication plans for B2B campaigns, covering segmented business customer strategy and sales objectives. Database operations globally, and management of a small database team of 10 people. Main focus was on lead generation, and direct response to the installed base, which encompassed qualification of leads, and database cleansing. Development of brand programme and creative team evangelist. Budget management/responsibility in excess of $1million.

Chartered Institute Of Marketing, Diploma Strategic Marketing

Chartered Institute of Marketing qualified in: Business and Marketing Strategy Portfolio Branding Marketing Metrics Marketing Planning.

Bachelor Of Arts (B.A.) Honours Degree, Business, Specialised In Marketing, 2.1

Specialised in marketing

Leaving Certificate 1993, A Level Equivalent