Dory Dai Email & Phone Number

Jiaxing, Zhejiang, Cn

中国 浙江省 杭州

中国 浙江省 嘉兴市

Ningbo

To develop and execute the overall China marketing plan across Essentra components business, Delivery of multi-channel marketing programmes to drive customer acquisition, development & retention across Essentra ComponentsMarcom：- Oversee the creation, implementation and evaluation of campaigns across all communication channels, focusing on digital marketing, lead generation and lead nurturing. - Responsibilities also include promotional materials, (digital) advertisements, organization of regional tradeshows as well as usage of digital sales tools such as e-newsletters, social media activities and the maintenance of the regional website. - Oversee the implementation of corporate design guidelines to ensure a consistent look & feel within the ChinaDigital marketing ( manage and maintain essentra owned website and Alibaba B2B stores): - Accountable for the user experience in the digital channels with the purpose of increasing customers conversion rates and basket value- Accountable for managing all editorial / merchandising across the group websites through the creation of high performing promotions, compelling content, and engaging email programs. - Manage SEM and SEO strategy for China market and sales objectives

Shanghai City, China

Drive and Coordinate all Marketing efforts cross China Project, Retail, Auto Specialty and Flow business including positioning, differentiation and messaging - Responsible for planning, development and implementation of all the marketing strategies, marketing communications and activities, both external and internal- Lead to develop diversified marketing programs/promotion campaigns to support demand creation - Develop and execute Flow promotion strategy along with sales, PM and Marcom team to support flow business growth- Coordinate NPI (New Product Introduction) process along with PM team and Marcom team in supporting new product launches- Lead marketing collateral in Collaboration with APO marketing team, arrange for this material to be published and distributed. The marketing tools include company website and social media, PR, brochure, events, fairs, case studies and internal marketing and sales training tools

Shanghai City, China

Market research and business insights: - To provide current market analysis of competitors, trends and market opportunities for lighting business.- Leverage Global research resource to support Asia countries for different product lines and business verticals - Setup market knowledge database for GE Lighting Asia, including Lighting market, Segment features, competitor profile, GE winning case and etc.- Execute in-depth market research with 3rd party research firm New products launch marketing efforts:- Push new product commercialization on products leaflets, announcement file and press release for new product advertisement in different medias - New products launch communications and trainings set up internal for sales and external for distributors- Lead Asia monthly Marketing review for new product lines, monitoring and supervise marketing activities are sufficient in pre-launch stage

Shanghai

Industrial strategy and economic analysis: - Collect and monitor important government bodies’ policies for clean energy sector and formed a periodic report for management review.- To complete feasibility study together with project members responsible for economic evaluation and budget calculation, sensitivity and correlation analysis, strategic analysis for technologies developed within company (demand and supply analysis, pricing strategy and competitiveness study)- Business development and negotiation: define the business cooperation and investment model, including but not limited to due diligence, FSR compilation, contract drafting and negotiation, technology transfer and licensing discussion- Project management: lead the project team to promote foreign technologies in Chinese market, work scope including define project total investment; vendor selection and engineering design; risk identification and control; presentation to client and relationship maintenance- Marketing strategy: marketing strategy establishment and implementation

Shanghai

- Coordinate between various department leaders for preparation of Board Pre-read material;- Work as the communication bridge between board members and general manager for meetings;- Draft and issue action report for weekly leadership team meeting within company;- Responsible for delivering monthly report internal read and quarterly report for board members;- Work as the interpreter for important external meetings and translate important commercial and legal documents based on the project needs;- Travel with senior leaders for important meetings negotiation (prepare the PPT, translate during the meeting and note-taking and other tasks assigned by leaders);- Lead and coordinate with external vendors for marketing and important event for the company;- HSE officer;

Shanghai City, China

- Develop and produce innovative, profitable event concepts and budget proposals in accordance with client briefs.- In every instance ensure event budgets conform to agreed minimum profit margins, and wherever possible increase the margin to maximise the return to the company. - Present event concept proposals and budgets to customers within an agreed time frame, and negotiate final event design and revised budget position, including agreement on the payment schedule. - Ensure that accurate Terms and Conditions together with relevant invoice/s are raised, dispatched and returned in accordance with the payment schedule. - Manage the on-site client relationship during the implementation and running of each event, including agreement on any variations that occur during the event. - Oversee the event implementation and management of each event including any variations. - Provide reports on the status of current and planned activities including events, customer contact details and feedback, market intelligence, and any other relevant information.

Beijing City, China

- Responsible for the equipment installation on the site as the interpreter of foreign expert.- Responsible for the technical material translation and coordination on the job location. - Help to train the local operators and solve after-sales problems.(Remark: Austria Dopplemayr is the top one cableway company and has 70% marketing share in China.)