Martin Smith, Mba Email & Phone Number

Longmont, Co, Us

Fort Collins, Colorado, United States

Denver, Colorado, United States

✔ I was recruited to turn around a declining business - to launch and manage a new function for LAV, linking managers and teams across the organization. Developed, forecasted and managed $10M - $20M budget and led a cross-functional team consisting of Sales, Product Development and Marketing.✔ Analyzed market opportunity (Residential vertical) and established the growth engine (new products and services) of the company, with projected revenue of $20M by 2023.✔ Single handedly developed and inspired team to high performance, guiding a focus on a key area of business that had been ignored for years.✔ Generated significant revenue the first year and maintained growth trajectory through COVID-19 pandemic issues.✔ Guided cross-functional collaborations and created the business case for the Residential Vertical.✔ Led team to drive 25% of total EBITDA✔ Faced with a hyper-competitive market, achieved significant Gross Margin improvements.✔ Spearheaded Sales and Marketing strategy, recapturing 100+ lost accounts.✔ Shifted teams to a customer service focus, aligned with business strategy, providing a flexible, resilient approach to dealing with COVID-19.✔ Identified need for new Sales Representative training and coaching, creating and implementing LAV’s new sales training program providing professional growth coaching, sales strategy and tools. Prepared Sales Reps to hit the ground running and produce immediately.

Fort Collins, Colorado And Pleasanton, Ca

In my role as Director of Global Business Development, I created a market for a failed product and reshaped the focus of the company. I had 4 sales team direct reports. SELECT RESULTS:PRODUCT MARKETING✔ Used strategic relationship building skills to identify new customers willing and able to adapt to our product.✔ Leveraged top tier channel partners and key stakeholders to fill sales pipeline.✔ Developed and executed strategic sales plan, impacting product development, pricing, and selling.TALENT DEVELOPMENT✔ Directed implementation of new CRM to track sales data and metrics.✔ Coached, mentored, and trained remote sales team to shift to a sales lifecycle approach.SKILLS: Product marketing | Business strategy | CRM | Key performance indicators | Relationship development SKILLS: Marketing strategy | Lead generation | Revenue & profit growth | Business-to-business | Market development

Fort Collins, Colorado Area

Director of Sales and Marketing (2014-2017)Hired to grow business globally, focusing on Europe and Asia in spinoff company of Omron. ✔ Headed all promotional efforts, including trade shows, press releases, sales plans and advertising.✔ Initiated partnership building and relationship salvage of key customers andindustry partners, resulting in competitive advantage.✔ Diversified sales globally, including to Hungary and Japan and added distributors in UK, Canada and Amsterdam.

United States

I worked at Omron before Agilent and due to my prior successes, Omron recruited me back to lead a critical new project to develop new markets around new products. ✔ My work and partnership building with Agilent among other commpanies led to the acquisition of Aduro, that ultimately became Inneos. Without the project I led, the Spin-off of the Omron optical components division would have never occurred. ✔ When I shifted into global Project Management for new tech products, my work ethic and ability to inspire cross-functional collaboration resulted in consistent project wins.✔ I created, implemented and managed the organization’s international marketing plan, ensuring alignment with new strategy and vision. Incorporated website, collateral and trade show events.✔ Grew annual revenue to $10M.✔ Developed and executed marketing strategy and championed multiple product launches, increasing revenue.✔ Recognized with the Challenge Commendation Award (1 of 10 out of 20,000 employees) due to launch and subsequent sales growth.✔ Achieved top market share by carving out niche in market and using customer feedback to improve the product.✔ Positioned high-performance product lines for competitive advantage, growing revenue from zero to $20M in global sales. This led to creation of Omron Network Products (ONP), sold as standalone company (Inneos) with multiple product lines.✔ Designed marketing collateral and promotional materials, aligning with marketing strategy.✔ Optimized resources (including staff), built budgets and forecasts and ensured appropriate inventory for demand and provided margin and revenue reports to corporate officers.✔ Contributed to IEEE standards development for 40 GB and 100 GB Ethernet tech and standards ratification process, involving manufacturers and suppliers in the political process.

Fort Collins, Colorado, United States

I survived the Tech Bubble Burst and mass layoffs by focusing on my work and providing high value to my company. I leveraged my sales and relationship building skills to motivate cross-functional teams to support my new product projects and honor the timelines.• Orchestrated the manufacturing life cycle for new product launches across R&D, marketing, QA and manufacturing teams, building engagement and alignment for the project goals.• Drove the project schedule, anticipated and resolved problems and developed standardized processes, resulting in efficiency and time savings.

Fort Collins, Colorado, United States

Passionate about Omron’s technology, I worked hard and out-performed more senior staff. I settled into my “never give up” attitude and found ways to excel and achieve beyond expectations. My secret was to always put my customer first and help them resolve the business problems they actually face.• Doubled sales revenue through partnership building with key accounts (Hewlett Packard, Agilent Technologies, StorageTek, Lucent, Sun Microsystems, Iomega, Compaq, Flextronics, Celestica, Sanmina-SCI, Arrow), turning around existing price erosion issues.• Achieved award-winning sales growth by pursing stagnant accounts and revitalizing sales with these accounts.• Recognized with the Knock-Out Service Award by Kent Electronics, and Omron distributor.• Leveraged Engineering skills and relationship building and captured Hewlett Packard account from large competitor.• Consistently earned Top Salesperson award in the Western Region.

Master Of Business Administration - Mba, Electrical, Electronic And Communications Engineering Technology/Technician

Mba, Technology And Innovation Management

Activities and Societies: Emphasis: Management of technology strategy, technology transfer methodology, technology standards selection.

Bsee, Emphasis On Optoelectronics