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Direct marketing professional with over 20 years of experience in marketing research, marketing strategies and sweepstakes. Possess extensive experience in planning, implementing and executing multi-faceted marketing campaigns. Achieving certification in digital marketing.SPECIAL SKILLSStrategic Focus - Exceptional track record developing and implementing new business programs which became part of the core marketing strategy for the company. Analyzed marketing research data and provided insight to generate new marketing strategies for existing and future customersDirect Marketing - Proven ability to manage direct marketing and email marketing projects and tracked the conversion rate of the projectsPromotional Marketing – Knowledgeable about media promotions, online sweepstakes promotions and digital marketingDigital Marketing - Achieving OMCP certification to become a digital marketing professional. OMCP is the industry’s premier certification for online marketing professionals designed for individuals with more extensive online marketing experience. The certification demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines.Certification courses include SEO, Web Analytics, PPC, CRO, Mobile Marketing and Social Media
Complyright, Inc.
View- Website:
- complyright.com
- Employees:
- 187
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Marketing CoordinatorComplyright, Inc.Boca Raton, Fl, Us
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Marketing Project ManagerComplyright, Inc. Jul 2014 - PresentPompano Beach, Fl• Manage and execute multi-channel B2B direct marketing programs through direct mail, Internet, social media and email, from strategy and budgeting through execution and analysis.• Liaison with Merchandising, Creative, Telesales and Database Marketing teams to ensure successful campaign execution.• Prepare marketing strategy, budgeting and forecasting including segmentation and contact strategies, list performance, and revenue projections vs. ad costs.• Drive optimization of marketing programs through development and execution of ongoing testing and analysis to improve results related to customer acquisition and customer retention.• Experience in developing and executing a brand strategy.• Work on conception and coordination of content-rich lead-generation materials, including webinars, case studies, white paper for account acquisition.• Plan and exibit at SHRM conference which is the largest HR industry trade show.• Coordinate development of sales support materials to Large Account Acquisition team.• Run monthly KPI reports for largest product line to senior management.• Maintain up-to-date product information and content on website using HTML in Catalog Manager program.• Manage multiple projects on a daily basis making sure the correct content, message, customer pulls and deadlines are met.
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Senior Marketing & Promotions ManagerAllied Marketing Group May 2009 - Mar 2014Dallas/Fort Worth Area• Maintained an excellent understanding of the market, customers, and competitors and identified opportunities to drive product improvements and new product development. • Managed the budget and tactical execution of direct mail campaigns including creative design, test procedures, and audience selection. Developed new marketing programs to lower marketing costs and increase sales.• Experienced with multi-channel marketing data analysis and campaign development. Experienced in evaluating and understanding customer data and segments.• Planned launch of new products and releases and managed the cross-functional implementation.• Established pricing strategy for company product pricing. • Developed and introduced new strategies including circulation, segmentation, retention, and reactivation as well as offer assignments. • Managed all insert programs for the company including package insert and statement inserts.• Worked with general counsel to ensure that all promotional marketing claims were legally substantiated.• Oversaw weekly pre-approved mail campaign process including circulation, segmentation, and strategy. -
Marketing ManagerAllied Marketing Group Jan 2000 - Apr 2009Dallas/Fort Worth Area• Analyzed performance of marketing programs. Identified opportunities by continually assessing effectiveness of programs. Reported on program performance and insights to leadership.• Developed, disseminated and maintained direct marketing best practices and competitive information.• Worked with external vendors and internal team members to develop data history of circulation and direct marketing activities.• Developed and managed an outside credit card statement insert program that sold products to credit card customers of companies such as Shell, Macy’s, Dell and HSBC.• Gained working knowledge in printing methods, data processing, personalization, mail shop operations, and USPS regulations for direct mail products and services. • Worked collaboratively with internal team members to obtain images and marketing copy for promotional products.
Doug Barton Skills
Doug Barton Education Details
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Marketing -
Advertising
Frequently Asked Questions about Doug Barton
What company does Doug Barton work for?
Doug Barton works for Complyright, Inc.
What is Doug Barton's role at the current company?
Doug Barton's current role is Marketing Coordinator.
What is Doug Barton's email address?
Doug Barton's email address is db****@****ect.com
What is Doug Barton's direct phone number?
Doug Barton's direct phone number is +195497*****
What schools did Doug Barton attend?
Doug Barton attended The University Of Texas At Austin, The University Of Texas At Arlington.
What are some of Doug Barton's interests?
Doug Barton has interest in Social Services, Children, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Doug Barton known for?
Doug Barton has skills like Direct Marketing, Email Marketing, Marketing, Marketing Strategy, Direct Mail, Digital Marketing, Multi Channel Marketing, Advertising, Online Marketing, Strategy, Integrated Marketing, Competitive Analysis.
Who are Doug Barton's colleagues?
Doug Barton's colleagues are Charro Ronco, Latoya Clarke, Tanya Gigante, Brett Hall, Jordan Blanco, Edgar Elenes, Oscar J. Camacho.
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