Doug Broadhurst Email & Phone Number

California, United States

Ventura County, California, United States

Camarillo, CA

• Developed companywide B2C and B2B marketing strategies across owned (Battery-Biz, BUQU, Cyntur) and licensed (Duracell, Goodyear, American Red Cross) brands. Responsibilities included driving the creative vision.
• Lead marketing team by effectively communicating departmental objectives, optimizing workflows and empowering team members to use their talents for success.
• Developed, managed and maintained all web content for owned brands and created custom content for Amazon.com, Costco.com, Walmart.com and HomeDepot.com.
• Launched BUQU, a fashion forward line of phone accessories from ideation and market validation to implementation and retail placement at Best Buy, Target, Nordstrom, Forever 21 and Tilly’s. Launch resulted in $5.1m in.
• Managed social media, public relations, influencer and content strategies dramatically increasing social media engagement increased by over 350%.
• Oversaw product design process including competitive analysis, design research, CMF approval and mechanical tooling authorization to ensure proper execution across owned, licensed and private label brands (Insignia.

Oxnard, CA

• Developed companywide marketing strategy driving market share and revenue growth.
• Coordinated multi-million-dollar marketing budget maximizing advertising spend, website development, tradeshows, market research, public relations and retail display programs.
• Managed print and online advertising campaigns including negotiating, media planning and campaign execution.
• Globally launched the Scosche brand in India, Switzerland, UK, France, Germany and Japan by coordinating product launches, media tours and presenting to key retailer in collaboration with the International Sales.
• Revamped corporate identity by updating company logo, slogan, packaging design, tradeshow booths, and company website.
• Implemented Commission Junction Based affiliate program resulting in 10% increase in annual revenue.

Oxnard, CA

• Supported primary research analysis on a variety of marketing-related objectives including print and television advertising, packaging, product development, positioning and concept testing.
• Accommodated research needs of top-tier gaming clients including EA, Activision, Ubisoft, Nintendo, Disney, Bethesda and GameFly.
• Assisted in the development of detailed analysis of qualitative reports for clients based upon focus group findings.
• Performed analysis and developed reports using data from web-based quantitative research.
• Coordinated day of needs, attended focus groups, took notes, and participated in client debrief of learnings.
• Excelled in fast-paced working environment with daily deadlines.