Responsible for Marketing Strategy and Marketing Strategy and TacticalExecution for Verizon FiOS TV Video vertical that includes: Premium networks, Movies and TV On Demand, Sports and PPV. Revenue growth, Relationship building (both externally and internally) and reporting out progress to leadership are essential components of my role.

At Hip-Hop 4 Life (HH4L), I provide strategic and brand marketing leadership for a 501(c)3 non-profit organization that provides life skills and college readiness training to at-risk youth.

Leveraged extensive knowledge and successful outcomes in the television, radio, music and non-profit space to help enterprise clients unlock the value of their digital properties through a full-stack of service offerings.

Oversaw execution and implementation of all on-channel advertising and off-channel marketing tactics, including securing third-party partnerships with Affiliates (Comcast, Verizon FiOS, Charter, Cox and Time Warner) radio stations, TV networks, flagship events, and digital outlets to drive tune-in to company network content distributed in over 55,000,000 households. Worked closely with record labels, artists, and managers to create programs and content to shape the direction of the network which generated over 1,000,000,000 annual views On Demand from ’11-‘15. Developed and presented post-analysis recap reports detailing audience delivery versus dollar investment, audience viewership gains, internal learnings, and recommendations for program improvements. Led new multicultural initiative reaching African-American, Latino, and Asian-American viewers, including developing customized programs to meet advertising sales, cable TV affiliate, and organizational objectives, resulting in 5% increase year-over-year in unique viewership in 2013-2015. Acted as marketing lead for new product launch on Verizon FiOS in 2013. Developed company’s first national summer promotion with Capitol Records and Philadelphia Phillies in 2004. Led company’s first music promotional program with Columbia Records in 2002.

Supervised agency’s Coca-Cola Classic account on ABC Radio’s nationally syndicated Tom Joyner Morning Show and traveled to over 20 cities executing experiential campaign to raise funds for Tom Joyner Foundation through sales of Coca-Cola Classic. Served as liaison between agency and local Coca Cola bottler team to offer marketing perspective on program and help generate additional sales.. Developed and executed radio campaign for Levi’s Engineered Jeans national campaign aimed at tastemaker consumers, generating over 50,000,000 impressions in New York, Los Angeles, Atlanta, and Washington DC utilizing top air-personalities on competing urban stations. Led additional campaign elements, including grassroots promotion in each market, online marketing, and concert promotion featuring several neo-soul artists

Pitched and negotiated deals directly with general managers, program directors, and promotion directors, involving 70-80% travel. Launched national market development group in third year at company, with a focus on improving company's products by dealing directly with end-users and programming teams, as well as providing monthly and quarterly analysis identifying product usage, marketplace trends, and recommendations to improve new and existing products. Achieved 12% increase in product retention in first year. Top markets included New York, Los Angeles, Atlanta and Nashville

Started as media coordinator learning how to negotiate, advocate, and deliver on client expectations. Negotiated media buys on behalf of agency's clients. Earned promotion to media analyst after alerting supervisor that one company’s TV networks aired client commercials (Amtrak) during same weekend as train derailed (in violation of contract), leading to Amtrak recouping over $3,000,000 in media costs. Prepared and presented television and radio buying recommendations in client meetings, detailing buying objectives, strategy, and viewership.