Doug Macgregor Email & Phone Number

Ottawa, Canada Area

Ottawa, Canada Area

Ottawa, Canada Area

Ascentify Learning Media Inc. (Ascentify) is a software company headquartered in Ottawa Canada. Founded in September 2009 our mission is to develop and deliver innovative cloud-based workforce development solutions that integrate job skills, communication, and language learning. We are operating in a global marketplace that spans many interconnected industries and diverse work cultures. We are passionately committed to help our customers improve their employee’s communication and language skills in context of what is required for their job function. These are critical elements for overall employee job growth and in turn, corporate productivity. We deliver solutions that are intuitive, scalable, with proven ROI. We take great pride in our relationship with our customers who we treat as our “partners”. Their feedback and guidance helps drive our joint success!

Ottawa, Ontario

Responsible for managing the recruitment and selection of high-quality candidates to become Air Traffic Services professionals at one of the world's most respected air navigation service providers.Initiated a validation effort to review the integrity and effectiveness of recruitment efforts and selection tools and processes including detailed quantitative and qualitative data analysis.Initiated the development of a technology-based, data-driven student progress monitoring application.

Ottawa, Canada

NAV CANADA, the country's civil air navigation services provider, is a private sector, non-share capital corporation financed through publicly-traded debt. With operations coast to coast to coast, NAV CANADA provides air traffic control, flight information, weather briefings, aeronautical information services, airport advisory services and electronic aids to navigation.

Ottawa, Canada

Plan, design, and develop multimedia instructional content and reporting for software-based K-12 reading and math intervention programs.Create project plans & specifications to guide internal and external technology teams to develop products with instructional integrity.Provide leadership to the Publishing team on the strategy and vision for transitioning existing print curriculum products to e-learning solutions.Determine appropriate media format, structure, and design of each new product based on business objectives and customer needs.

Led cross-functional team that drove product development from strategic planning to tactical delivery of products based on customer-driven market requirements.Drove product design to accommodate buyer preferences resulting in increased repeat sales to current customers and an increase in the average initial sale to new customers.Responsible for instructional design related to the computer-based training components across all product lines.Evangelized product line at marketing seminars, industry conferences, and customer workshops. Provided frequent presentation support and product expertise at various stages of the Sales cycle directly leading to closing major deals.Set product vision and roadmap to ensure that both customer requirements and corporate goals were met.Advised senior management on critical decisions around target markets, go-to-market strategies, forecasting demand, pricing & licensing.

Wrote all CBT training content for in-product instructional tutorials for award-winning educational programs.Wrote and managed development of product use cases through collaboration with Professional Services and the Development Team.Translated instructional design research, customer best practices and market requirements into new product features and existing product enhancements.Created and managed an Academic Advisory Board to inform new product development.Wrote successful submissions to state and district level Request for Proposals securing our products on official approval lists.

Conducted and communicated in-depth analysis of competing and complementary products, education policy, and academic research.Authored marketing-oriented white papers and delivered research-focused presentations at numerous education industry conferences.Advised Marketing & Sales on emerging markets, new business opportunities, and product positioning.

Synthesized and disseminated education industry news, policy trends, research and competitive product developments to company stakeholders.Collected observational data from classrooms and labs using AutoSkill products and made recommendations for product and service enhancements.Provided content and product knowledge expertise to the Sales & Marketing teams and network of Value-Added Resellers.Education Consultant to the Greenland Home-rule Government

Ma Applied Linguistics, Computer Assisted Language Learning

Journalism

Honors Ba, History, Religious Studies

Education record

Ux Management Certification