Doug Mccabe Email & Phone Number

Milford, MA, US

Milford, MA, US

• Responsible for understanding and prioritizing customer problems to solve to meet market needs and anticipate future opportunities. Develop value propositions, business cases, product roadmaps, pricing, and launch.
• Commercial lead for highly successful Alliance iS HPLC system introduction
• Build and execute global marketing plans with field marketing, field sales, and sales management
• Lead all product marketing activities and coordinated all commercialization and ‘Go to Market’ activities
• Manage a diverse team of SMEs including product marketing, marketing management, project management, laboratory scientists, evaluations scientists, mechanical engineers, and mechanical designers
• Formulate the development, alignment, and prioritization of product road maps that offer complete, differentiated solutions that exceed the needs of our global customers

Milford, MA, US

• Created the vision and strategy along with the product development and marketing plans for Waters consumables solutions. Lead a team of over twenty marketing and product management professionals who managed an.
• Accelerated profitability and above-market growth (>15%) for product portfolio while guiding team to execute >10 product launches/year
• Oversaw global pricing initiative resulting in >$10M incremental growth and >95% stick rate
• Built yearly top-line AOPs (Annual Operating Plans) for global business
• Developed customer insights and personas for products/solutions to drive content strategy, value propositions, and solutions road map(s)
• Aligned marketing communications, market segment leaders, and scientific teams on content/digital marketing strategies, branding, business cases, content creation, and value propositions

Milford, MA, US

• Led and mentored seven technical product managers who achieved, grew, and maintained more than thirty product lines representing more than $200M in global revenue.
• Hired, mentored, and supported new product managers to successfully develop and commercialize CORTECS UPLC and UHPLC columns, VanGuard pre-columns, and Oasis PRiME HLB products
• Developed multi-year product roadmaps
• Consistently exceeded yearly AOPs and growth targets

Milford, MA, US

• Directed three product marketing managers to grow and support $130M in global sales of products used by small molecule separation scientists.
• Formalized pharmaceutical marketing group’s annual tactical plans through collaboration with global sales and field marketing organizations in Asia Pacific, Europe, and Americas
• Chaired cross-functional team consisting of corporate pharmaceutical life sciences and product marketing organizations to effectively position Waters consumables in key customer workflows
• Driver of new product commercialization strategy team that led to new marketing requirements documentation (MRDs)

Milford, MA, US

• Launched and commercialized several product brands including Atlantis, ACQUITY UPLC, VanGuard, and XSelect column families.
• Defined, wrote MRDs, created business cases, and successfully commercialized Atlantis, ACQUITY UPLC, VanGuard, and XSelect LC column families
• Grew ACQUITY UPLC column revenue to largest revenue-generating brand in the history of Waters (>$80M)
• Was key member of corporate, cross-functional ACQUITY UPLC product commercialization team and trained all global sales teams at launch

Master Of Science - Ms, Analytical Chemistry

Bs, Chemistry