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Accomplished, results-driven professional with more than 20 years’ experience building world-class teams and driving above-market product growth. Experience with all aspects of product management, product marketing, and commercialization (go-to-market) activities. Driven to exceed market growth; successful at finding, developing, and motivating teams and team members; track record of creating and executing global marketing plans.
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Senior DirectorWaters CorporationMilford, Ma, Us
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Senior Director And Portfolio OwnerWaters Corporation Jan 2023 - PresentMilford, Ma, UsResponsible for understanding and prioritizing customer problems to solve to meet market needs and anticipate future opportunities. Develop value propositions, business cases, product roadmaps, pricing, and launch plans for innovative HPLC systems, components, hardware, and software.• Commercial lead for highly successful Alliance iS HPLC system introduction • Build and execute global marketing plans with field marketing, field sales, and sales management• Lead all product marketing activities and coordinated all commercialization and ‘Go to Market’ activities • Manage a diverse team of SMEs including product marketing, marketing management, project management, laboratory scientists, evaluations scientists, mechanical engineers, and mechanical designers• Formulate the development, alignment, and prioritization of product road maps that offer complete, differentiated solutions that exceed the needs of our global customers• Commercialize and manage solutions through the lifecycle, including product management, portfolio management, and hardware development
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Senior DirectorWaters Corporation Aug 2018 - Jan 2023Milford, Ma, UsCreated the vision and strategy along with the product development and marketing plans for Waters consumables solutions. Lead a team of over twenty marketing and product management professionals who managed an industry-leading $500M global enterprise. • Accelerated profitability and above-market growth (>15%) for product portfolio while guiding team to execute >10 product launches/year• Oversaw global pricing initiative resulting in >$10M incremental growth and >95% stick rate • Built yearly top-line AOPs (Annual Operating Plans) for global business• Developed customer insights and personas for products/solutions to drive content strategy, value propositions, and solutions road map(s)• Aligned marketing communications, market segment leaders, and scientific teams on content/digital marketing strategies, branding, business cases, content creation, and value propositions• Oversee digital marketing plans and digital sales channel resulting in 2X growth vs non-digital sales channels
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DirectorWaters Corporation Apr 2014 - Aug 2018Milford, Ma, UsLed and mentored seven technical product managers who achieved, grew, and maintained more than thirty product lines representing more than $200M in global revenue.• Hired, mentored, and supported new product managers to successfully develop and commercialize CORTECS UPLC and UHPLC columns, VanGuard pre-columns, and Oasis PRiME HLB products• Developed multi-year product roadmaps• Consistently exceeded yearly AOPs and growth targets
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Senior Marketing ManagerWaters Corporation Mar 2009 - Apr 2014Milford, Ma, UsDirected three product marketing managers to grow and support $130M in global sales of products used by small molecule separation scientists. • Formalized pharmaceutical marketing group’s annual tactical plans through collaboration with global sales and field marketing organizations in Asia Pacific, Europe, and Americas• Chaired cross-functional team consisting of corporate pharmaceutical life sciences and product marketing organizations to effectively position Waters consumables in key customer workflows• Driver of new product commercialization strategy team that led to new marketing requirements documentation (MRDs)
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Product Marketing ManagerWaters Corporation Jun 2001 - Mar 2009Milford, Ma, UsLaunched and commercialized several product brands including Atlantis, ACQUITY UPLC, VanGuard, and XSelect column families.• Defined, wrote MRDs, created business cases, and successfully commercialized Atlantis, ACQUITY UPLC, VanGuard, and XSelect LC column families• Grew ACQUITY UPLC column revenue to largest revenue-generating brand in the history of Waters (>$80M) • Was key member of corporate, cross-functional ACQUITY UPLC product commercialization team and trained all global sales teams at launch
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Applications ManagerEsa Biosciences May 1994 - Jun 2001
Doug Mccabe Education Details
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University Of New HampshireAnalytical Chemistry -
State University Of New York At PlattsburghChemistry
Frequently Asked Questions about Doug Mccabe
What company does Doug Mccabe work for?
Doug Mccabe works for Waters Corporation
What is Doug Mccabe's role at the current company?
Doug Mccabe's current role is Senior Director.
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What is Doug Mccabe's direct phone number?
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What schools did Doug Mccabe attend?
Doug Mccabe attended University Of New Hampshire, State University Of New York At Plattsburgh.
Who are Doug Mccabe's colleagues?
Doug Mccabe's colleagues are Badmus Abass, Dang Pham, Ali Behrozian, Miguel Hernandez, Filip Sypak, Mohammad Sharif, Doug P..
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