Doug Watson

Doug Watson Email and Phone Number

Marketing Analytics and SEO Lead, Private Brands @ Amazon
Seattle, WA, US
Doug Watson's Location
Seattle, Washington, United States, United States
Doug Watson's Contact Details

Doug Watson personal email

n/a

Doug Watson phone numbers

About Doug Watson

Doug Watson is a Marketing Analytics and SEO Lead, Private Brands at Amazon. He possess expertise in analytics, quantitative research, data analysis, statistical modeling, spss and 15 more skills.

Doug Watson's Current Company Details
Amazon

Amazon

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Marketing Analytics and SEO Lead, Private Brands
Seattle, WA, US
Website:
amazon.com
Employees:
734811
Doug Watson Work Experience Details
  • Amazon
    Marketing Analytics And Seo Lead, Private Brands
    Amazon
    Seattle, Wa, Us
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  • Amazon
    Marketing Analytics & Seo Lead, Private Brands
    Amazon Feb 2023 - Present
    Seattle, Wa, Us
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  • Amazon
    Senior Marketing Manager, Private Brands
    Amazon Jul 2021 - Feb 2023
    Seattle, Wa, Us
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  • Procter & Gamble
    Analytics & Insights Director, Na Performance Marketing
    Procter & Gamble Jul 2020 - Jul 2021
    Cincinnati, Ohio, Us
    Enabling a performance marketing mindset across P&G NA brands by designing and implementing real-time conversion-based media optimization capabilities and leading P&G’s consumer data strategy for mass-precision media targeting• Developing mutually beneficial 2nd party and 3rd party consumer data partnerships for media targeting.• Transforming P&G’s media optimization capabilities to enable conversion-based optimization in real time.• Maximizing the value and growing P&G’s 1st party consumer database through consumer facing programs.• Leading the analytics and insights surrounding P&G’s first ever rewards program, P&G Good Everyday.
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  • Procter & Gamble
    Analytics & Insights Sr. Manager
    Procter & Gamble Sep 2019 - Jul 2020
    Cincinnati, Ohio, Us
    Enabling a performance marketing mindset across P&G NA brands by designing and implementing real-time conversion-based media optimization capabilities and leading P&G’s consumer data strategy for mass-precision media targeting• Developing mutually beneficial 2nd party and 3rd party consumer data partnerships for media targeting.• Transforming P&G’s media optimization capabilities to enable conversion-based optimization in real time.• Maximizing the value and growing P&G’s 1st party consumer database through consumer facing programs.• Leading the analytics and insights surrounding P&G’s first ever rewards program, P&G Good Everyday.
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  • Procter & Gamble
    Analytics & Insights Manager
    Procter & Gamble Jan 2016 - Aug 2019
    Cincinnati, Ohio, Us
    Accelerating the merger of retail & media for P&G, including:• Optimizing P&G’s e-commerce search and iMedia investments through measurement standardization.• Determining the BIC go-to-market strategy on all e-commerce platforms via data & analytics• Enhancing the role of media for shopper marketing through measurement and optimization• Identifying the most optimal retailer media partnerships for the future
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  • Nielsen Marketing Analytics
    Senior Client Manager
    Nielsen Marketing Analytics Jun 2015 - Jan 2016
    Us
    • Created new business processes within developing markets that increased the group’s global connectivity and ultimately lead to superior deliverables in developing markets• Investigated the overall MMM landscape within foreign markets to seek opportunity areas for Nielsen and our clients• Drove integration across Nielsen by collaborating with internal teams about the potential to utilize analytics on a broader set of clients.
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  • Nielsen Marketing Analytics
    Client Manager
    Nielsen Marketing Analytics Jun 2013 - Jun 2015
    Us
    • Managed and led the partnership with Procter & Gamble on their largest MMM analysis conducted, the global Sochi Olympics MMM analysis• Delivered the Sochi Olympics MMM results directly to the P&G Olympics marketing team and recommended an optimized marketing campaign.• Executed a global digital meta analysis to evaluate P&G’s overall digital landscape and provide potential opportunities to grow the business through digital• Managed North America and global media meta analyses that provided total P&G media recommendations through the aggregation and analysis of MMM results• Conducted a meta analysis that evaluated and optimized P&G’s North America couponing strategy• Managed a group of 15 analysts over a six month period to successfully complete the Olympics MMM analysis
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  • Nielsen Marketing Analytics
    Senior Analyst
    Nielsen Marketing Analytics Oct 2010 - Jun 2013
    Us
    • Managed a team of 5 analysts to assess the performance of the London P&G Olympics campaign in 3 countries• Executed MMMs on 30 P&G brands to illustrate the sales impact and ROI of multi branded marketing campaigns• Delivered future recommendations for multi branded marketing campaigns to the client business partners• Developed an automated calculation sheet that reduced the project cycle time by 2 weeks
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  • Nielsen Marketing Analytics
    Analyst
    Nielsen Marketing Analytics Oct 2010 - Dec 2011
    Us
    • Decomposed brand sales to understand the effectiveness of marketing, pricing and distribution strategies for brands across North America and Europe• Optimized marketing plans by recommending certain marketing mixes based on the MMM results• Forecasted future sales and ROIs based on media plans and historical MMM results• Organized and processed data into SPSS format• Manually wrote code in SPSS to perform multiple linear regressions on the P&G brand sales
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Doug Watson Skills

Analytics Quantitative Research Data Analysis Statistical Modeling Spss Market Research Marketing Research Predictive Modeling Marketing Mix Modeling Quantitative Analytics Nielsen Data Mining Statistics Market Analysis Competitive Analysis Logistic Regression Linear Regression Sas Programming R Boosted Regression Trees

Doug Watson Education Details

  • University Of Wisconsin-Green Bay
    University Of Wisconsin-Green Bay
    Data Science
  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    General
  • Ies Barcelona
    Ies Barcelona

Frequently Asked Questions about Doug Watson

What company does Doug Watson work for?

Doug Watson works for Amazon

What is Doug Watson's role at the current company?

Doug Watson's current role is Marketing Analytics and SEO Lead, Private Brands.

What is Doug Watson's email address?

Doug Watson's email address is dt****@****.iu.edu

What is Doug Watson's direct phone number?

Doug Watson's direct phone number is +1 866-607*****

What schools did Doug Watson attend?

Doug Watson attended University Of Wisconsin-Green Bay, Indiana University - Kelley School Of Business, Ies Barcelona.

What skills is Doug Watson known for?

Doug Watson has skills like Analytics, Quantitative Research, Data Analysis, Statistical Modeling, Spss, Market Research, Marketing Research, Predictive Modeling, Marketing Mix Modeling, Quantitative Analytics, Nielsen, Data Mining.

Who are Doug Watson's colleagues?

Doug Watson's colleagues are Anhaar Online Market, Luciana De Marco, Ryan Myers, Tatiana Siqueira Silva, Cabdifaatax Axmed, Sabrina Benvenuti, Dodo Kaka.

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