Doug Anderson Email & Phone Number

Detroit, Mi, Us

Pontiac, Michigan, United States

Troy, Michigan, United States

Provide and maintain excellent communication through the mortgage process by consulting and advising clients on their best mortgage loan options.

El Segundo, California, United States

• Led the AutoCreditExpress.com division to 3x additional revenue per lead and revenue per visitor.• Collaborated with stakeholders to improve web traffic KPIs with SEO, SEM, and email campaigns.• Directed teams of developers, designers and writers to create demand generation marketing through key demographics and remarketing by A/B testing, analyzing and optimizing campaigns.• Managed web-based projects effectively using Agile management process. Jira, Confluence, etc.•… Show more • Led the AutoCreditExpress.com division to 3x additional revenue per lead and revenue per visitor.• Collaborated with stakeholders to improve web traffic KPIs with SEO, SEM, and email campaigns.• Directed teams of developers, designers and writers to create demand generation marketing through key demographics and remarketing by A/B testing, analyzing and optimizing campaigns.• Managed web-based projects effectively using Agile management process. Jira, Confluence, etc.• Developed and fostered relationships with business partners, affiliate networks and internal teams.• Developed full funnel B2C marketing flows for digital, email and call center traffic.• Built and maintained reports, dashboards, and metrics to monitor performance.• Designed an internal ad portal to grow annual revenue from $2M to $11M, from existing traffic.• After Internet Brands' acquisition of Auto Credit Express, my team increased monthly revenue $100,000 (160%) in four months and doubled revenue within 13 months. Show less

Auburn Hills, Michigan

• ACE was acquired by Internet Brands in May 2016. See details above.

Auburn Hills

• Increased YOY revenue per lead 190% in my first 14 months.

Plymouth, Michigan, Usa

• Developed brand integration of 11 brands of towing products including Reese®, Draw-Tite® and Bulldog® across multiple distribution and dealer channels.• Directed ad agencies and vendors for the execution of campaigns, websites and video media.• Managed motorsport and equestrian sponsorships for Brad Keselowski and others.• Established social media sites and improved the communications department by building relationships with industry associations, media and the press.• Wrote… Show more • Developed brand integration of 11 brands of towing products including Reese®, Draw-Tite® and Bulldog® across multiple distribution and dealer channels.• Directed ad agencies and vendors for the execution of campaigns, websites and video media.• Managed motorsport and equestrian sponsorships for Brad Keselowski and others.• Established social media sites and improved the communications department by building relationships with industry associations, media and the press.• Wrote press releases and distributed to local and international media contacts.• Developed retail merchandising and produced trade show displays. • Managed a brand sponsorship (ROLA® bike racks) with 2 national triathlon associations. I provided data that produced business insight into the success of social media promotions. I added value to the annual contract by insisting on more social media exposure and less print media. This action resulted in 60 times more website visitors.• Led international webinars on new product releases. Webinars helped the sales team connect with the product managers. • Horizon Global was formerly known as Cequent Performance Products. Show less

Waterford, Michigan

• Developed and executed marketing strategies and tactics for clients. • Consulted with clients for SEO, Social Media and Paid advertising for eCommerce optimizations.• Produced targeted messages to consumers and businesses through paid search and display ads.• Manage social media on Facebook, LinkedIn, YouTube and Twitter.• Created paid digital marketing campaigns on Google, Bing and Yahoo.• Implement and manage Search Engine Optimization (SEO) for websites.• Measured… Show more • Developed and executed marketing strategies and tactics for clients. • Consulted with clients for SEO, Social Media and Paid advertising for eCommerce optimizations.• Produced targeted messages to consumers and businesses through paid search and display ads.• Manage social media on Facebook, LinkedIn, YouTube and Twitter.• Created paid digital marketing campaigns on Google, Bing and Yahoo.• Implement and manage Search Engine Optimization (SEO) for websites.• Measured the impact, optimized campaigns and provided reports on KPIs. Show less

West Bloomfield, Michigan

• Directed an in-house marketing department for a chain of 21 locations in 3 states. • Created annual marketing budgets and strategic promotional calendars.• Directed the redesign of corporate website three times in 10 years including SEO and content.• Media buying budget over $1 million for print and digital for B2B and B2C leads.• Test, track, analyze and optimize performance of all advertising campaigns.• Created FitLife Magazine and sold advertising. Editor of content… Show more • Directed an in-house marketing department for a chain of 21 locations in 3 states. • Created annual marketing budgets and strategic promotional calendars.• Directed the redesign of corporate website three times in 10 years including SEO and content.• Media buying budget over $1 million for print and digital for B2B and B2C leads.• Test, track, analyze and optimize performance of all advertising campaigns.• Created FitLife Magazine and sold advertising. Editor of content and design using SMEs.• Negotiated contracts for media buying, talent agencies, photographers and others.• Planned and organized tradeshows and events. Show less

Detroit, Michigan

Collaborated with the Director of Business Development to develop seminars and design brochures to acquire B2B and B2C clients.

Detroit, Michigan

Developed and supervised marketing strategies and implementation from business, technical and creative perspectives for a chain of 210 stockbrokers.• Supervised and directed a team of six including a copywriter, media buyers, graphic artist.• Produced TV ad campaigns for CNBC and CNN which generated thousands of new B2C leads.• Improved branding by developing a bolder logo for stronger brand image and signage.• Directed photographers and film editors for broadcast and print… Show more Developed and supervised marketing strategies and implementation from business, technical and creative perspectives for a chain of 210 stockbrokers.• Supervised and directed a team of six including a copywriter, media buyers, graphic artist.• Produced TV ad campaigns for CNBC and CNN which generated thousands of new B2C leads.• Improved branding by developing a bolder logo for stronger brand image and signage.• Directed photographers and film editors for broadcast and print production. • Negotiated contracts for media buying, talent agencies, photographers and others• Supervised the design and copywriting of brochures, magazines and point-of-purchase materials.• Collaborated with the in-house legal and compliance departments to meet Federal guidelines relating to communications and marketing materials.• Passed the Series 7 Stockbroker Exam, to better prepare and write about our products and services.• Olde has since been purchased by HR Block, then Ameriprise Financial. Show less

Dearborn, Michigan

Marketed homes to prospective buyers. Sold 10 homes in first 15 months. Worked full-time for the first 7 months, then part time until my license lapsed after 3 years.

Wixom, Michigan

Developed pitch campaigns for prospective clients. Designed print advertising and TV concept storyboards.

Detroit, Michigan

• Worked with the clients on projects from beginning to end of projects• Collaborated with clients to determine the best designs for their commercial kitchens. • Created blueprints and wrote pricing proposals for the sale and installation of restaurant equipment.• Worked with equipment vendors to obtain the best products and pricing possible.

Detroit, Michigan

Began my full-time career while a junior in college. Developed advertisements in print, TV and billboard. Managed radio movie promotions. Clients included Cadillac Dealer Groups, Warner Bros. Pictures, Maaco Auto Painting and Bonanza restaurants.

Business Administration And Management, General, 4.0

Activities and Societies: Statistics & Data analysis, and online writing. I had to suspend my Master's education when my wife was.

Bfa, Marketing & Advertising Design, 3.52

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies, 3.35

Activities and Societies: Tennis & Skiing