Adding to full-service AkinsParker capabilities in design and advertising, the Orlando office is passionately focused on creating compelling content for the travel/tourism and hospitality industries. We specialize in brand storytelling, most often through video (recorded and live) for Marketing and PR. We can help you by:• Discovering and defining your strategic need for content across all channels and platforms.• Developing an inbound-focused process to reach people at all points along the buyer’s journey.• Concepting and creating content that solves your customers’ pain points and builds brand affinity.• Meeting your customers where they’re at and leading them from awareness to engagement to advocacy.Since 2004, AkinsParker has been helping find, build, and share the best part of you. We are a full-service agency—with additional offices in Southern California and the Great Lakes region—specializing in integrated campaigns, brand expression, content creation, and experiential retail.

How do you tell the story of one of the most beloved family vacation destination on earth?And how do you create compelling, valuable content that builds an audience?That's my job.Some of the nitty gritty that I'm responsible for is:• Leading a team that a) develops content strategy cross-departmentally, focused on owned and shared channels, and b) leads TV Development productions throughout the resort.• Driving storytelling efforts as Editor-in-Chief for the official Universal Orlando Resort blog: blog.universalorlando.com• Concepting and producing video content that connects with our fans and delivers on business goals.• Producing live webcasts and videos that bring our fans into our grand opening events.• Overseeing the execution of TV Development projects and extending content opportunities through owned channels.• Interpreting analytics data to determine what's working, what isn't, and where we go next.• Collaborating across all marketing disciplines and channels to provide content tailored to their audience needs.Best of all, I lead a team and am part of a team that believes we do incredible things when we do them together.

Research, concept, write, and produce integrated marketing communication materials across all media as part of the Inline Creative Department. Collaborate with vendors and colleagues to deliver the highest quality work, adhering to time and budget parameters.• Concepting and copywriting for all aspects of resort marketing utilizing all media• Collaborating with team leaders, designers, account representatives, and vendors• Writing, directing, and producing broadcast work• Presenting to internal partners and senior management

Developed campaigns and copy platforms for all agency clients as the sole copywriter. Participated in all arms of agency functions, including market research, strategy development, workflow management, and final presentations.• Developing strategy, positioning, and brand messaging for agency clients• Concepting and producing ad campaigns across variety of media• Writing, directing, and producing broadcast work• Presenting work to company president and agency clients• Founding member of agency Executive Committee