Lead Marketing & Account Strategy for all Luxury (Jewelry / Watch) partners across print, digital, and event opportunities for 25+ Hearst brands including: Harper's BAZAAR, ELLE, Town & Country, Esquire, ELLE Decor, Veranda, House Beautiful, Oprah Daily, Cosmopolitan, and Men's & Women's Health.

As a member of the Luxury Group, I created and executed integrated marketing proposals and programs for our brands: Food & Wine, Travel + Leisure, and DEPARTURES. My category specialties included: Jewelry/Watch, Fashion, Travel, CPG/Food, and Wine/Spirits.I also planned and executed brand events and partnerships including: The Food & Wine Classic in Aspen, Travel + Leisure’s 50th Anniversary Celebration at Virtuoso Travel Week, Newport Mansions Wine & Food Festival, Austin Food + Wine Festival, and ILTM (International Luxury Travel Market) Cannes.I led and coordinated added value programs integral to securing business including: out of home digital media, gift guides, and “Limited Edition Luxury” – an exclusive drive to retail program, with past partners including: Gucci, Salvatore Ferragamo, Dolce&Gabbana, and Vilebrequin.

In August 2016, I launched and developed the marketing department at Daryl Roth Theatrical Advertising, generating new business for the agency and servicing over 35 clients/productions in three years. As Marketing Director, I secured strategic sponsorships, partnerships, product integration, and cross promotion initiatives for our shows resulting in millions of added impressions with our partner brands including: Gucci, Warby Parker, Patron, Penguin Random House, The Strand Bookstore, MAC Cosmetics, Pat McGrath Labs, and Comedy Central.With my team we negotiated print, outdoor, and digital trade/added value media to support paid advertising initiatives and managed grassroots marketing outreach to strategic influencers, cultural institutions, local universities, and groups to generate greater brand awareness and increase sales.I also served as Creative Director on campaigns, generating original design concepts, developing creative guidelines and briefs, directing photoshoots, leading rebranding initiatives, and writing copy. I also led our digital content creation and strategy to increase engagement and grow audiences across our client's digital and social platforms.In addition, I organized and executed launch events, opening night parties, press appearances, and live performances for our clients.

For nearly 4 years as a Director of Marketing & Partnerships Consultant, I worked with over 10 clients to oversee and lead the marketing strategy and campaigns for commercial theater productions, non-profit organizations, and the release of 3 Fathom Events Musicals ("Allegiance", "Bandstand", and "Kinky Boots") that were streamed in over 600 movie theaters nationwide – all of which received encore presentations due to their campaign success and demand.I also served as Marketing Director on commercial theatre productions to secure and grow partnerships with organizations to increase brand awareness and ticket sales. I provided creative direction and feedback on print, digital, outdoor, and video assets, as well as developed the strategy and content for my client's social media platforms.

As the Marketing & Brand Manager at The Social Edge, I worked for the Lead Producer of "Allegiance" the Musical which ran for over 100 performances on Broadway. Alongside our team, I secured partnerships with local and national organizations to increase brand awareness and ticket sales. In addition, I managed creative projects and workflow procedures ensuring deadlines were met and our team worked efficiently to deliver campaign assets on time. I also established brand guidelines for the show, provided creative direction, and helped lead our post-opening rebranding campaign. Working with our digital team, I managed and created original content for the show's social media platforms and reported on campaign success.

As an Account Executive, I managed the advertising campaigns and client relationships for shows including: "The Lion King", "Hedwig and the Angry Inch", and "The Book of Mormon" on Broadway as well as the national touring productions. I oversaw the project workflow for each account with internal departments to ensure creative assets were created, revised, and released in a timely manner.I also updated and managed media plans with budgets ranging up to $10 Million annually, as well as the weekly invoicing and financial tracking process for each account. I was also responsible for creating meeting decks and reports to analyze campaign success and sales.

At The Hollywood Reporter I provided support to the National Sales Directors of Luxury, Fashion, CPG, and Television. I created client presentations and integrated marketing proposals for new business initiatives. In addition, I helped manage the schedule of pending, booked, and reoccurring ad placements for weekly issues.

As the Digital Marketing Associate, I created and managed content for over 20 social media accounts, including the Broadway revival of "Godspell." I was responsible for day to day community management with audiences online and the overall growth on each platform. I measured, analyzed, and reported on all social media campaigns to increase followers and engagement.