Doug Higbee Email & Phone Number

Alpharetta, Georgia, US

Charlotte, NC, US

• Directed team responsible for executing B2B digital marketing efforts to support high-growth pipeline goals
• Optimized lead scoring, lead routing, and email nurture programs via Marketo resulting in incremental quarterly growth
• Implemented contact database best practices for data hygiene and retention
• Fostered a team reputation with internal clients for quality, flexibility, professionalism, and helpfulness
• Technologies: Marketo, LeanData, Sendoso, Workfront, ON24, Litmus, ZoomInfo, Salesloft, Chili Piper, Uberflip, Salesforce, Workato

Stamford, CT, US

• Executional team leader team supporting prospect- and customer-facing B2B digital marketing efforts covering lead generation, upsell/cross-sell and nurture programs
• Integrated with various stakeholders to drive campaign performance through innovative marketing strategy as well as design and copy
• Defined audience targeting and testing methodologies, and measurement of email marketing effectiveness
• Managed development of tools, processes, and frameworks to further best practices and deliver cutting edge email marketing programs
• Oversaw management and performance of Eloqua and Marketo marketing automation platforms and associated integrations
• Technologies: Eloqua, Marketo, ON24, Adobe Analytics, Validity Everest, ReturnPath, Adobe Experience Manager, Uberflip, Drift, Aha, Welcome, Salesforce

• Executed B2B digital marketing efforts including website, email, display and search for mid-market and enterprise level prospects and customers
• Designed and coded emails and landing pages (HTML/CSS)
• Developed, designed, coded and executed targeted email campaigns using Eloqua, Marketo, and Silverpop
• Created and managed automated lead nurture email programs
• Collected and analyzed site metrics
• Managed web-to-lead process and integration with Salesforce.com

Charlotte, North Carolina, US

• Delivered Belk‐branded, B2C‐focused content for belk.com, social, mobile and email and all other digital properties
• Planned and conceptualized site experience including homepage, category landing pages, on‐site search, brand‐focused content, coupons, seasonal pages and buying guides
• Partnered with analytics team to measure success of each content piece and formulate best practices
• Led strategy and creative direction for premium online brand shops, including Chaps, Izod, UGG, Biltmore For Your Home, The Golf Shop at Belk.com and others
• Member of leadership team working to improve and streamline weekly processes related to content creation, design, UX, front‐end development, production and quality assurance

Bethpage, New York, US

• Directed the overall strategic development and daily operations of Cablevision's residential (B2C) and commercial (B2B) sales and marketing websites, including customer retention program sites
• Managed projects relating to the development of site content, services and technology enhancements in order to optimize site traffic, increase sales conversion and maintain customer satisfaction
• Led the design of an updated customer experience for online self-care ordering of Cablevision services
• Served as Project Lead on redesigns and relaunches of optimumbusiness.com (2008), optimumstore.com (2009) and optimumrewards.com (2010), as well as the launches of optimum.com and optimumbusiness.com in Spanish (2009).
• Led implementation effort across all websites of Forrester Research recommendations for user experience best-practices, with specific focus on online sales processes
• Created and implemented internal project management system for tracking and reporting on all Integrated Marketing design and development team efforts

New York, NY, US

• Designed, launched and directed day-to-day operations of Media Sales intranet (SalesNet) reaching over 1,500 employees nationwide
• Managed relationships with site developers and host (third-party vendors)
• Planned, budgeted and executed site upgrades and enhancements
• Increased site traffic via sales-targeted contests and informational emails
• Trained regional site administrators located across the Time Warner Cable Media sales footprint

New York, NY, US

• Responsible for all technical, computer and connectivity related issues for four New York City-area cable advertising sales offices managed by Time Warner Cable Media Sales (corporate)
• Planned, budgeted and executed all IT projects and initiatives based on local needs and corporate directives
• Managed staff of two technicians
• Implemented network conversion to Windows 2000 and Active Directory
• Redesigned and managed CityCable Intranet

New York, New York, US

• Member of Client Integration Team responsible for technical support of a web-based prime brokerage application used by over 1,100 hedge fund clients
• Served as liaison between clients and client services, operations and system development groups
• Initiated development project designed to streamline complex setup procedures and create a user-friendly tool for use by client services and new business development teams

Stamford, CT, US

• Administered Windows NT 4.0 LAN/WAN, supporting 75 users in two offices
• Built and maintained servers for new traffic and billing system (CAM Eclipse) including firewall
• Installed and implemented Microsoft Exchange server 5.5 and Outlook 98 throughout company
• Developed and maintained daily network backup strategies

Stamford, CT, US

Supervisor, Information Systems (1998-1999)Supervisor, Creative Services (1995-1998)Coordinator, Creative Services (1994-1995)Sales Assistant/Research Coordinator (1992-1994)

New York, NY, US